Agency Rank Tracker: 8 Tools You Need

Agency Rank Tracker: 8 Tools You Need

Are you looking for the best rank tracker tools to optimize your SEO strategy?

Rank tracking is a key part of driving more organic traffic. By knowing where your agency stands in the search engine results pages (SERPs), you’ll be able to create smarter plans and target better keywords.

As a result, you can expect to get even higher rankings with search engines like Google and drive even MORE traffic to your agency website.

But how can you accurately track which keywords your ranking for? To do that, you’ll need the right rank tracking tools.

That’s why, today, I’ll be sharing the top 8 rank tracking tools and software that you can use to start tracking your SEO results today.

Let’s dive straight into the list!

Top 8 Rank Tracker Tools

1) Metris Watch

metrics watch homepage

Metrics Watch is one of the best marketing report building tools available. That’s because it allows you to pull KPIs from your favorite channels, including:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Facebook (paid and organic)
  • Instagram (paid and organic)
  • LinkedIn (paid and organic)
  • And more…

Plus, it has a codeless visual drag and drop builder, so you don’t need any technical experience to get started.

To follow your SEO rankings, simply integrate Metrics Watch with Google Search Console. Then you can build beautiful and professional SEO marketing reports in a matter of minutes.

Finally, you’ll be able to send these reports directly to your recipient’s inbox on a daily, weekly, or monthly basis.

No more PDFs to manage and no more 3rd-party dashboard user roles to manage. Simply send your ranking reports to people in a format they already know (and love): email!

Pros

  • Drag and drop visual builder
  • Integrates with multiple marketing channels
  • Automated data pulling and email sending
  • Reports go directly to your recipients inbox
  • Pre-made templates to get started FAST
  • No coding or technical skills required

Pricing

Paid plans start at only $29/month.

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2) SEMrush

semrush homepage

SEMrush is one of the best-known SEO tools, and for good reason. It offers a range of helpful features, including backlink analysis, keyword research, and technical SEO audits.

The SERP Ranking tools give you daily updates on both keywords and domains, and you can compare your performance with your main competitors.

Pros

  • Offers a wide range of SEO tools
  • Includes insights into your competitors’ performance
  • Alerts you to algorithm updates by tracking SERP volatility
  • Has a range of keyword research tools to help you boost your clients’ rankings

Cons

With so many tools available, SEMrush can be overwhelming for new users. It takes time to get to know what is available and use it effectively. The price can also add up quickly for agencies with multiple clients.

Pricing

SEMrush offers a free version with limited features. Paid plans start at $119.95 per month. Most agencies will need the Guru plan at least, which is $229.95 per month. You can add the agency growth kit to any plan for $100 per month.

3) Google Search Console

google search console homepage

If your budget is tight and all you need are the basics, Google Search Console is a good starting point. You’ll be able to see the search queries that your clients’ websites rank for and monitor which keywords get the most clicks. It also helps you identify and fix any technical issues.

Pros

  • Easy to set up and free to use
  • Integrates with other Google tools, including Google Analytics
  • Helps you identify and rectify any technical issues
  • Includes a backlink analysis tool

Cons

Although it has some useful features, Google Search Console is a basic SEO tool. It can’t compete with the bells and whistles offered by most of the other options on this list. It will get you started, but you’ll likely need an additional tool if you want to grow your SEO offering.

Pricing

Google Search Console is free to use.

4) WooRank

woorank homepage

Need to identify areas for improvement on your clients’ websites quickly and easily? WooRank does more than just track your rankings. It also performs site audits and provides reports with suggestions for how to fix SEO issues.

Pros

  • Track your keyword rankings and how they stack up against your competitors
  • Traffic light system helps you quickly identify areas for improvement
  • White-label reports let you add your own branding
  • Embed site crawl tools into your own website to generate new client leads

Cons

White-label reports aren’t available on the cheapest plan. The number of keywords you can track with the Pro and Premium plans is also very limited.

Pricing

After a 14-day free trial, WooRank starts at $59.99 per month. Most agencies will be looking at the Premium plan at least, which is $179.99 per month.

5) Moz Pro

moz-pro

Track both your clients’ rankings and their competitors’ with Moz Pro, a suite of SEO tools that aims to help you make your marketing smarter. As well as rank tracking, Moz Pro offers site audits, backlink analysis, on-page optimization, and keyword research.

Pros

  • Includes a wide range of SEO tools within one platform
  • Gives you insights into your competitors and what is working for them
  • Compares results for mobile and desktop
  • Free Moz Bar tool helps you check the authority of other domains

Cons

The standard plan will only let you monitor three websites, so many agencies will find their costs scale quickly as they add new clients. Moz Pro can be complex to use, with a steep learning curve.

Pricing

Moz Pro offers a surprisingly generous 30-day free trial. After that, the standard plan is $99 per month. Most agencies will need one of the more expensive plans.

6) Ahrefs

ahrefs homepage

Tracking your clients’ SERP rankings is much easier with Ahrefs, which offers a range of SEO tools. As well as keeping a careful eye on which keywords you are ranking well for, Ahrefs will help you monitor your competitors, carry out site audits, and research future keywords.

Pros

  • Tracks your ranking for rich results
  • Compares your performance with your competitors
  • Helps you discover gaps in your content
  • Offers filters and tags, so you can dive deeper into your ranking data

Cons

Ahrefs isn’t cheap and its pricing is based on seats (users), as well as access to features. Agencies may outgrow the cheaper plans quickly. On standard plans, the ranking tracker only updates every 3 days. You’ll need to upgrade if you want daily updates.

Pricing

Unusually, Ahrefs charge for their trial - $7 for 7 days. After that, paid plans start at $99 per month.

7) Rank Ranger

rank-ranger-homepage

Rank Ranger is a custom SEO suite that aims to meet the unique needs of each of its users. Its rank tracker helps you analyze a wide range of search engines. You can also use it to dive into local SEO, monitoring your rankings by city or zip code.

Pros

  • Track trends in your keyword ranking and compare them with your click rate
  • See your rankings by city or zip code, as well as internationally
  • Compare your performance with your competitors
  • Offer your clients white-label dashboards and unlimited reports

Cons

Some users report that Rank Tracker runs slowly, and you can only pull results for one client at a time. If you have a lot of clients, this might make reporting a little tedious.

Pricing

You can try Rank Tracker for free for 14 days. Paid plans start at $79 per month and increase as you add more keywords and campaigns.

8) AccuRanker

accuranker homepage

Agencies looking for a rank tracker that keeps its focus on the SERPs and nothing else might like the single-mindedness of AccuRanker. Instead of trying to be all things to all SEO experts, AccuRanker specializes in giving you fast, accurate rank tracking.

Pros

  • Rankings update on-demand, so you always have access to current data
  • Track your position over time to see the impact of your SEO campaigns
  • Add segments and filters to your data to uncover vital insights
  • The free Google Grump tool helps you identify when Google’s algorithm is undergoing changes

Cons

If you are looking for an all-in-one SEO tool, AccuRanker isn’t the one for you. It will track your SERP position, but it won’t help you with backlink tracking, keyword research, or site audits.

Pricing

AccuRanker offers a 14-day free trial. After that, the price varies depending on how many keywords you want to track. The minimum is $109 per month for 1,000 keywords.

And that’s it! These have been the best rank tracker tools that you can start using for your business today.

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We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:

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