Are you looking for the best eCommerce reporting tools?
Knowing how much your store is making is a key part in growing your business. By seeing how much revenue you’re generating, you can create better budgets for your marketing and sales strategies.
The only problem? Manually creating marketing reports is a long, tedious, and time-consuming process.
That’s why it’s important to invest in the right eCommerce reporting tool. That way, you get more accurate data at your fingertips in a fraction of the time.
So, today, we’re going to share 7 of the BEST eCommerce reporting tools on the market.
Let’s dive straight into the list.
Metrics Watch is one of the best eCommerce reporting tools on the market. It allows you to automatically pull data from your favorite marketing platforms, such as:
- Google Analytics
- Google Search Console
- Google Ads
- Facebook (organic and paid)
- Instagram (organic and paid)
- LinkedIn( organic and paid
- And more…
Plus, you don’t need any technical experience to build professional marketing reports in minutes. That’s because Metrics Watch has a drag and drop visual builder.
And once your reports are built, you can remove all of Metric Watch’s branding for something closer to a white-label experience.
But what really sets Metrics Watch apart from its competitors is how these reports get shared. Unlike other reporting tools, this software sends reports directly to your recipient’s inbox.
That means no more messy PDF attachments to keep organized and no more user login management roles to assign.
Instead, you can send key eCommerce data to the people who needs to see it in a format they already know. And once this is set up the first time, flip the switch to “autopilot” to resend these reports on a daily, weekly, or monthly basis.
- Drag and drop builder
- Syncs with your favorite marketing channels
- Reports sent directly to your recipients’ inbox
- Automated sending
- Custom branding
Paid plans start at only $29/month.
There’s also a free trial that you can start using today (no credit card required). Just click below to begin your 100% risk-free Metrics Watch account now:
Formerly known as Piwik, Matomo is an open-source analytics platform that was set up as an ethical rival to Google Analytics. Its dedicated eCommerce feature helps you increase sales and learn more about your customers. It combines product and purchasing data with customer behavior insights to give you the full picture of your eCommerce store’s performance.
- Is open-source and dedicated to giving you full ownership of your data
- Includes heatmaps to help you optimize your website’s design
- Offers multi-point attribution reports to accurately assess the ROI from your marketing campaigns
- Has A/B testing tools to help you build the best eCommerce store you can
Although Matomo integrates with some of the major eCommerce platforms, including Magento and WooCommerce, it doesn’t have a native integration to Shopify.
If you opt for the on-premise version of Matomo, it is free. However, that means hosting it on your own servers, so you’ll need developer support to get set up unless you have the expertise in-house. The cloud version starts at $19 per month and scales depending on how many page views you have.
Glew is a business intelligence tool that aims to bring all your data together in one place. For eCommerce brands, Glew combines your marketing, customer behavior, and sales metrics, giving you a 360-degree view of your store’s performance.
- Has integrations available for most of the popular eCommerce and digital marketing tools
- Lets you customize your reports by choosing which metrics and visualizations you want to include
- Offers eCommerce dashboards, so you can see your most important KPIs at a glance
- Combines metrics on your marketing, products, inventory, and customer behavior in one platform
If you want the full customization options for your reports and dashboards, you’ll need to opt for the more expensive Glew Plus – these features aren’t available on the cheaper plan. Glew also bills annually, so you’ll be committing to a 12-month plan when you sign up.
Glew offers a 10-day free trial to get you started. After that, pricing depends on your revenue, with the cheapest plan starting at $79 per month.
Learn more about your customers and how they behave on your site with Kissmetrics, a reporting tool aimed at eCommerce and SaaS businesses. The pared-back platform helps you build funnels, analyze customer behavior, and track your revenue.
- Breaks your revenue down by channel and customer cohort
- Helps you track your most popular products
- Analyzes your customer journeys to help you uncover the impact of different touchpoints
- Identifies inactive customers, so you can build targeted marketing campaigns
The interface isn’t the most intuitive and some users have commented that tasks take longer because of this. The price is also higher than some other tools, putting Kissmetrics out of budget for most smaller eCommerce businesses.
Kissmetrics’ starter plan comes in at $299 per month.
With plenty of integrations and a focus on tracking customer journeys, Woopra helps eCommerce businesses understand every aspect of their store’s performance. It brings together metrics from your marketing, website, and sales, giving you everything you need to boost your revenue and retain customers.
- Has a wide range of integrations, including WooCommerce, Shopify, and Marketo
- Helps you visualize your customer journey and analyze the impact of each touchpoint
- Offers segmentation options so that you can see how different customer cohorts behave
- Builds individual profiles for every one of your customers
The user interface can cause beginners some problems, as it isn’t the most intuitive platform out there. The price will also put most smaller businesses off.
Woopra offers a free trial. There is also a free plan with limited features. Paid plans start from $349 per month.
Mixpanel makes your product the star of the show, with product-based analytics designed to help you make more sales. Identify where in your funnel users are most likely to drop off, see how different segments of your audience behave, and visualize your customer journeys.
- Offers custom alerts to let you know when changes in your data need your attention
- Delivers weekly digests to Slack or via email to keep everyone updated
- Makes it easy to build funnels and add filters
- Includes retention reports to help you keep your customers for the long-term
Mixpanel is a complex tool, so the learning curve is steep, and it will take a while for non-tech savvy users to get to grips with it. There aren’t many templates available, which means getting set up at first can take some time.
You can access some of Mixpanel’s basic features on the free plan. Paid plans start at $25 per month and they also offer $50,000 worth of credits to startups who are in their first 2 years.
Heap is a digital insights platform that aims to uncover those ‘unknown unknowns’ in your eCommerce data. Based on customer journeys, it gathers information on your visitors’ behavior as they move around your site, then presents its findings to help you optimize your funnels and increase your sales.
- Integrates with Shopify and Marketo
- Tracks your website visitors to better understand their behavior
- Includes product analysis tools
- Helps you create new reporting dashboards quickly with pre-built templates
Heap is focused on tracking customers once they reach your website, but it won’t give you much data on the marketing that got visitors there in the first place. You can track email marketing, but not social media or PPC campaigns.
Heap offers a free plan that will give you a taste of some of its features. You’ll need to get in touch with the Heap team to discuss pricing for their paid plans.
And that’s all for today! These have been 7 of the best eCommerce reporting tools on the market.
We hope you enjoyed this post and, if you did, you’ll definitely want to read the following articles:
- What Is Metrics Reporting (& How Can It Increase Revenue?)
- White Label Digital Marketing Agencies & Tools
- The Problem (and Solution) to Business Metrics Dashboards
These resources will have even more information on how you can build profitable marketing and sales reports to optimize your efforts and drive MORE profits.