Introducing the summit
New redesigned Adwords
- They expanded the number of characters you can have in ads.
- Bid adjustment, based on device types is coming. Different bids for desktop, phone or tablet. Yay!
- You just need to give a headline, description, image, and URL. Google will make sure it’s nice, everywhere.
- Demographics for search.
- Google Maps will now have richer ads too, including branded pins. You will be able to pay to promote pins. Pretty awesome huh?
Want to see a screenshot?
There you go!
The release date is unclear, but it looks like it should be somewhere in 2017. We will update you as we learn more via our bi-weekly analytics & marketing digest, The Dispatch.
Adwords Getting to 2016 finally?
If you are doing marketing, there is nothing about intent and context that is surprising you probably, right?
I feel like Adwords is old and dated in many ways, and they are catching up. That’s great and I’m excited to see Adwords come to the present.
What do you think?
New Google Analytics stuff?
Well, it was pretty thin on the Analytics side of things.
The first thing that got my attention is that they mentioned that even the free accounts will have access to their super nice report creator called Data Studio. You will be able to create up to 5 reports.
The only other interesting thing they talked about is the “Data Assistant”. You will be able to ask with your voice, or type a question such as “What were my best selling products for April” or “How many visitors did we have from organic traffic in April?”. It shows a list of results in the first case and just the number of visitors as a number for the latter. Nothing complex. Pretty awesome! It is probably only for Google Analytics 360, it’s unclear.
That’s pretty much it for now! Maybe they’ll follow with other announcements. Stay tuned on The Dispatch.
PS: did you know you can create some alerts for Google Adwords with Metrics Watch in addition to the real-time alerts for Google Analytics? Try us out for 14 days!