Are you trying to figure out how to get more clients for your digital marketing agency?
Even though you’re running marketing services for other businesses, many agencies fail because they stop focusing on their own marketing approach.
And while you may know business-to-consumer (B2C) marketing like the back of your hand, your business-to-business (B2B) strategies might need an upgrade.
The worst part is that it can be harder to reach out to people for advice without hurting your brand’s reputation in the marketing world.
So if you’ve been silent asking yourself lately, “How can I get more clients to my digital marketing agency,” then you’re in the right place.
Because, today, we’re going to share 11 ideas for getting more clients fast.
Then, at the end of this post, we’ll teach you how to track your progress with detailed (and automated) marketing reports.
Let’s get started.
Let’s be honest, the first thing most companies will do when they are looking for a new digital marketing agency is to turn to Google.
They’ll search Google even if they aren’t looking for an agency but could be persuaded to take the leap. Plenty of overwhelmed business owners have found themselves googling ‘how to advertise on social media’ or similar.
You can, and should, be working to appear high in their SERPs organically. But that takes time. While you are waiting on your SEO efforts to bring results, Google AdWords can be your best friend.
Target the right keywords and you’ll bring potential clients right to your digital front door.
LinkedIn is the undisputed ruler when it comes to connecting with other businesses on social media. With nearly 740 million individual members and over 55 million company accounts, it’s a great place to find potential clients.
You can start using LinkedIn to find new clients for your digital marketing agency even if you have relatively few connections. Establish your expertise by offering educational content and thought leadership articles, as well as connecting and starting conversations with potential clients.
LinkedIn also offers paid ads to get you in front of your preferred audience – you can target people by job title, industry, function, location, and more. That gives you the chance to advertise directly to decision-makers in your chosen niche.
Facebook may not have LinkedIn’s professional focus, but with 2.7 billion users, it is still the world’s largest social media platform. And among those billions of users are plenty of potential clients for your digital marketing agency.
Facebook makes it hard for businesses to attract attention organically, so using Facebook Ads is the best way to get your agency in front of prospective clients.
Facebook Ads are also cheaper than many other forms of digital advertising, with a lower average cost-per-click, meaning you can do a lot even with a limited budget.
Developing video content may be more time-consuming, but it is also a persuasive way to win over new clients.
In an increasingly digital world, YouTube is where we turn when we want to learn how to do something new.
Or watch cat videos. But let’s focus on the learning for now.
If your agency can create short, instructional videos that showcase your expertise, you have another form of content you can use to attract new clients.
You can also use your videos to retain existing clients by making them feel like they're getting some extra value from the relationship.
Alternatively, you could use YouTube Ads to target potential clients. The best part is it uses information from their past Google searches to target people who are looking for a digital marketing agency. So, you can catch their attention at a time when they’re interested in your services.
Quora is the place people go to get their questions answered. And if you can establish your agency as a source of authority in digital marketing, it could also be the place where you attract new clients.
You’ll need to share some of your knowledge for free, which can be time-consuming. But you can build an audience and give yourself a reputation for being knowledgeable, open, and trustworthy.
That’s exactly the traits many companies are looking for in their digital marketing partners.
In an ideal world, your clients would come to you instead of you having to go to them. And focusing on an inbound marketing strategy can help you achieve that.
By creating educational, value-filled content that your audience wants and needs, you bring clients right to your website. And hopefully onto your mailing list and then your client list.
It’s a longer-term strategy, but one that can pay off. Make sure your content is SEO-friendly and targets appropriate keywords so that your potential clients find you via organic searches.
Companies get a lot of cold pitches, whether by email or by phone. So, you might feel like this strategy has been done to death.
While there are a lot of agencies cold pitching for work, most of them are doing it badly. If you can do it well, you’ll make your digital marketing agency stand out.
How do you do it well? Personalize your pitches. It takes more time, but you are far more likely to get a positive response.
Address your email to a person and ideally use their email address. Make it clear that you know what their company does. Highlight how you can help them and provide some evidence from your past successes.
Clients choose agencies that they trust to boost their digital presence. And that means they need to believe in your knowledge and expertise.
One of the best ways to establish your agency as a leader in your field is to make sure your name is a familiar sight on industry blogs and online publications. Writing guest blogs can help you increase your agency’s brand awareness and bring you new clients.
Target publications and blogs that are read by the companies you’re targeting, not by other digital marketers. You want your name where your potential clients can see it.
Like guest blogging, speaking at conferences can help to establish you as a voice of authority within your field.
Calls for speakers are usually widely publicized, so you should be able to find suitable conferences without too much difficulty. Join the mailing list of any regular events you think would be a good fit, so you don’t miss out.
Choose those that your target audience is likely to attend and make sure your topic will appeal to them.
Sharing your knowledge with others is always a rewarding experience. Even more so when it leads to approaches from new clients.
There’s plenty of demand for workshops and courses on digital marketing. You can develop your own or partner with others to get in front of a wider audience.
The goal is to create new relationships with potential clients while also demonstrating that your digital marketing agency has the necessary know-how to boost their online presence.
Ultimately, building relationships remains the best way to attract new clients. And to build those relationships you need to be out there making connections and meeting people.
Networking traditionally meant attending industry events, networking breakfasts, and other gatherings. Those things are still valuable, assuming your local Covid restrictions allow them to happen.
But you can also network online.
Join Facebook and LinkedIn groups and get involved in the conversations. Post helpful content on Twitter. Join communities on Reddit or Slack.
In all these cases, the key is to strike the right balance between being too pushy and remaining authentic People don’t respond well to overt marketing, but they do respond well to relationship-building.
Be helpful, personable, and approachable, and those new connections will think of you when they are in need of a digital marketing agency.
Now that we've seen 11 ways you can attract more clients to your digital marketing agency, let's look at how you can track your growth month-over-month.
One of the biggest mistakes I see marketing agencies make is not accurately reporting progress for their clients–let alone for themselves.
That’s because many companies are still manually compiling their marketing reports which can lead to tons of errors, such as:
- Trying to manage disorganized PDFs
- Adding useless or “vanity” metrics rather than core KPIs
- Making mistakes with simple data input
- Wasting time and money adding the same data from the same sources week after week
While you may not see a direct impact on your budget, the hours spent compiling these reports really adds up, especially if you have a multi-faceted marketing approach.
That’s why I built Metrics Watch:
Metrics Watch one of the best report-building tools on the market. That’s because it lets you integrate with all of your favorite marketing channels, such as:
- Google AdWords
- Google Analytics
- Google Search Console
- Facebook (organic and paid)
- Instagram (organic and paid)
- LinkedIn (organic and paid)
And more. In a matter of minutes, you can pull KPIs from these sources with a drag and a drop.
Then, when your report is completed, you can remove all Metrics Watch branding for a more white-label approach.
Finally, you simply select who will automatically get your report on a daily, weekly, and monthly basis.
And here’s the best part: once you choose who needs these reports and when, they’ll be sent directly to your recipients’ inbox.
That means no more PDFs to organize, and no more 3rd-party report dashboards that require user role management.
Instead, you can get the information people need in a format they already know. That’s what makes Metrics Watch the most frictionless report-building software on the market.
Want to see it in action for yourself? Click below to start your 100% risk-free Metrics Watch trial today (no credit card necessary):
And that’s all for today! These have been 11 ideas for how to get more clients for your digital marketing agency.
I hope you enjoyed this post. And if you did, you might want to check out the following resources:
- 8 Best SEO Reporting Tools for Agencies
- White Label Social Media Posting for Agencies
- How Report Automation Saves You Time, Money, & Headaches
These posts will give you even more ways to attract more clients and grow your digital marketing agency.