How to Export LinkedIn Ads Data to Excel

Marketing

Feb 6, 2025

Learn how to efficiently export LinkedIn Ads data to Excel for detailed analysis, reporting, and optimized campaign performance.

Exporting LinkedIn Ads data to Excel allows you to analyze performance metrics in detail, create custom dashboards, and combine data with other platforms for a complete view. Here's how you can do it:

Manual Export: Log into LinkedIn Campaign Manager, select campaigns, choose metrics (like impressions, clicks, conversions), and download the report as a CSV file for analysis in Excel.
Automated Tools: Use tools like Coupler.io, Coefficient, or Metrics Watch to schedule recurring exports, save time, and streamline reporting.
Excel Analysis: Monitor key metrics like CTR, CPC, and ROAS, clean your data, and use Pivot Tables or charts for insights.

For small datasets, manual exports work well. For frequent reporting or large campaigns, automated tools are more efficient. Choose the method that fits your needs and start optimizing your LinkedIn Ads strategy today.

How to Analyze Your LinkedIn Ads in Excel

Method 1: Manual Export Steps

Manual exports are a quick way to pull LinkedIn Ads data for analysis, especially if you're handling just a few campaigns.

Log into Campaign Manager

Start by logging into LinkedIn Campaign Manager. Click the "Advertise" tab on LinkedIn, select "Campaign Manager", and pick the account you'd like to analyze.

Set Up Your Export

Once you're in Campaign Manager, use the checkboxes to select the campaigns you want to review. Then, click "Export" and customize your report settings. You'll need to choose:

Report Type: Options like Campaign Performance or Creative Performance.
Time Range: Daily, Monthly, or All-Time, depending on how detailed you need the data.
Metrics: Impressions, Clicks, Conversions, and other key performance indicators (KPIs).

You can also apply filters to refine your data by date, campaign goals, metrics, or location.

| Export Setting | Description | Best Use Case |
| --- | --- | --- |
| Report Type | Campaign or Creative Performance reports | Based on the insights you need |
| Time Range | Daily, Monthly, or All-Time data ranges | Use shorter ranges for details |
| Metrics | Impressions, Clicks, Conversions, etc. | Focus on relevant KPIs

Download and Analyze in Excel

Hit "Download" to save the file in CSV format. Open it in Excel to start analyzing your data.

While this method works well for smaller datasets, automated tools are a better fit if you're managing large campaigns or need frequent reports.

Method 2: Automated Export Tools

If you're managing LinkedIn Ads reports regularly, automated tools can save you a lot of time compared to manual exports.

Tools for Automated Exports

Here are some popular tools to help you automate LinkedIn Ads data exports into Excel:

| Tool | Features |
| --- | --- |
| <strong>Coupler.io</strong> | Exports LinkedIn Ads data automatically and integrates with multiple sources. |
| <strong>Coefficient</strong> | Offers real-time updates through an Excel add-in with advanced filtering options. |
| <strong>Metrics Watch</strong> | Provides email-based reporting and customizable white-label options for agencies

With any of these tools, setting up automated exports is simple and helps streamline recurring reports.

How to Set Up Auto-Exports

Automating your exports generally involves three key steps:

Authenticate your LinkedIn Ads account.
Customize your settings by selecting the metrics, date ranges, and campaigns you need.
Schedule updates to run daily, weekly, or monthly, depending on your reporting needs.

Why Consider Metrics Watch?

Metrics Watch stands out for its straightforward reporting and integration capabilities. Here's what it offers:

Combines data from multiple marketing platforms into one report.
Allows agencies to add custom branding for client-specific reports.
Includes pre-made templates and live dashboard links for easy access.
Delivers reports directly to your email, eliminating the need for extra logins.

When picking a tool, think about how much data you handle, how often you need updates, and what integrations are essential for your workflow. Metrics Watch is a solid option for marketers who want a smooth, automated reporting process.

Excel Analysis Guide for LinkedIn Ads

After exporting your LinkedIn Ads data, Excel provides a range of tools to help you analyze and visualize your campaign performance effectively.

Key Metrics to Monitor

Here are some important LinkedIn Ads metrics to track in Excel:

| Metric | Formula | Purpose |
| --- | --- | --- |
| Click-Through Rate (CTR) | =clicks/impressions | Tracks how engaging your ad is |
| Conversion Rate | =conversions/clicks | Measures the success of clicks turning into actions |
| Cost Per Click (CPC) | =total_spend/clicks | Highlights the cost efficiency of each click |
| Return on Ad Spend (ROAS) | =revenue/total_spend | Assesses your campaign’s profitability

To make your analysis seamless, use consistent formatting and naming conventions. This ensures your reports update automatically when new data is imported.

Organizing and Visualizing Data in Excel

Getting Your Data Ready:

Standardize formats for dates, numbers, and column headers.
Eliminate duplicate entries and fill in any missing values.
Apply filters and conditional formatting to spot trends, such as campaigns with low CTR or top-performing ads.
Automate repetitive tasks like data clean-up using tools like Power Query.

Visualizing Your Data:

Use Pivot Tables to summarize key metrics (e.g., impressions, clicks, conversions) by organizing fields into rows, columns, and values.
Create focused visualizations:
- Line charts to show performance trends over time.
- Bar charts to compare campaigns side by side.
- Scatter plots to observe relationships between metrics.

Automation tools like Metrics Watch can simplify data exports, ensuring consistency and reducing manual work. Once your data is clean and visualized, you’ll be ready to uncover insights and fine-tune your LinkedIn Ads strategy.

Conclusion: Choose Your Export Method

Manual exports work well for smaller businesses or occasional use, while automated tools are better suited for frequent updates and detailed analysis. Picking the right export method helps keep your data accurate and ready for in-depth work in Excel.

When considering automated exports, keep these points in mind:

Data Transformation: Many automated tools include features for cleaning and formatting data, helping maintain consistent Excel reports.
Integration Options: Opt for tools that seamlessly connect with your current marketing setup to streamline reporting.
Scalability: Select a solution that can handle growing advertising demands, especially if you oversee multiple LinkedIn Ad accounts.

Metrics Watch offers features like white-label customization and automated email delivery, making it a great option for agencies managing several accounts.

No matter which export method you go with, ensure it aligns with your data visualization and analysis needs, while keeping accuracy and timeliness intact. Properly prepared data will always provide more value during analysis.

FAQs

How to extract LinkedIn ads data?

To pull LinkedIn Ads data, log into Campaign Manager, pick your ad account, set the desired time range, and click "Export." Select your report type and metrics, then download the file. If you're working with a large dataset, split the export into smaller date ranges to avoid timeout issues.

How do I export data from LinkedIn Campaign Manager?

For detailed steps, refer to the "Manual Export Steps" section. Here are a few extra tips to make the process smoother:

Focus on relevant metrics to avoid downloading unnecessary data.
Apply filters to target specific campaigns or time periods.
Explore automated tools like Metrics Watch for scheduled exports.

Whether you stick with manual exports or go for automation, importing the data into Excel is a great starting point for analyzing and fine-tuning your campaigns.