Google Ads Dashboard

(formerly Google Adwords)

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Google Ads reports for your clients

Google is the largest search engine, by far. This position Google Ads as the most prominent paid search platform. You can't ignore Google Ads.

It's also not necessarily easy to navigate in Google Ads for most clients & stakeholders; that's why you need to create reports that are easy to consume and include only the most essential data.

Good news: you don't need to copy-paste data from the Google Ads UI to a Google Sheet (who wants to do that?). You can send your reports daily, weekly, or monthly, straight to your client inbox while you sleep.

Example Metrics for Google Ads

You can track any Google Ads metrics with Metrics Watch and even have a list of your best campaigns or keywords, for example. Here are a few examples of metrics you can track.


The number of clicks in Google Ads is quite interesting. It's one of the first signals that things might be working.

Green arrow pointing up784


Change: 15%
Previous period: 684

Cost Per Click (CPC)

While the number of clicks can be useful, the cost per click, or CPC, is even more interesting. How much are you paying per website visit?

Green arrow pointing up1.22


Change: 45%
Previous period: 2.23

Cost Per Conversion

Ah, now this is even more interesting. Knowing how much a visit is costing you is good. But knowing how much a lead or sale is costing is even more critical. You can now see how profitable your campaigns are.

Green arrow pointing up5.25

Cost Per Conversion

Change: 25%
Previous period: 7.03

Click-Through Rate (CTR)

Your ads are showing. Great! But how often are clicking on them? It's a good indicator of the relevance of the ad; is it the right ad for the right keywords? Are your offers and copy appropriately aligned with the intent? The CTR will help you figure that out.

Green arrow pointing up3.25%


Change: 14%
Previous period: 2.85%

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The most frictionless platform: directly in your client's inbox

Most reporting tools will send your clients a PDF attached to an email, or a link to a web-based report. We think it adds too much friction. That's why we send reports directly via email. The content of the email is the report. No PDF, no link to a web page. Simple. Frictionless.

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All your marketing metrics in one place

You have data across multiple platforms, right? Most of us do. That's why we integrate with many marketing platforms and let you build the report your client needs to see.

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Automated reports: no more manual report building

Why would you create reports manually every month and send it to your clients, manually? You can build it once with Metrics Watch, and we'll take care of sending it to your clients on your behalf. We can send it weekly, monthly, or daily to your clients.

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  • Step 1: create a report
  • Step 2: receive a preview before sending it to the client
  • Step 3: add your analysis
  • Step 4: send to the client
  • Step 5: repeat step 2 to 4 weekly or monthly

Receive preview first; add your analysis before sending it

You can receive a preview of every report before sending it to your clients. You can even add your analysis to the report.

White-label reports

Use your logo & choose colors in the header of the report. We send reports on your behalf, from your name. Hey, it can even be from your own email domain!

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All metrics, filters and, segmentation

You have access to all metrics & dimensions when building reports. You can also segment any of the metrics.

Want to see a sample report?

Or maybe you want the real thing, aka, a 14-day free trial, no credit card required?

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"Metrics Watch was the only tool that met our requirements regarding both functionality and usability. After meticulous comparison and testing of over 30 tools, we partnered with Metrics Watch to provide our clients with high-precision tailor-made reports on their products. The level of support and communication has made us true worshipers. Thanks!"

- Apostolos Tsiter (product owner

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