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Google Analytics

What Is a Metric in Google Analytics (& Which Ones To Track)

What is a metric in Google Analytics and which ones should you be tracking? Google Analytics is a powerful tool for marketers to track their website…

10 min read

7 Best Web Analytics Metrics To Track For Your Clients In 2022

Are you trying to find the best web analytics metrics to track for your clients to measure their digital marketing efforts? We’re in a golden age of…

15 min read

Top Google Analytics UX Metrics for a Happier Audience

Are you looking for the most accurate Google Analytics UX metrics that will help you boost the user experience across your site? The way your new…

10 min read

How to Set Up Google Analytics Custom Alerts to Avoid Lost Sales

Are you trying to figure out how to set up custom alerts in Google Analytics? Google Analytics is one of the most valuable tools in your marketing…

9 min read

How to Check eCommerce Tracking in Google Analytics

Do you want to learn how to set up and check eCommerce tracking in Google Analytics? Knowing how much you’re selling is one of the biggest keys to…

8 min read

What Are Google Analytics Alerts? (& Why They Aren't Enough Anymore)

Are you wondering, “What are Google Analytics alerts?” Google Analytics is an incredibly powerful tool. It helps you track your traffic, engagement…

8 min read

The New Google Analytics (GA4): Should You Make the Switch?

If you’re anything like me, you’ve been seeing a lot of buzz around the new Google Analytics (known as “Google Analytics 4” or “GA4” for short). It…

24 min read

How to Create Google Analytics Custom Reports (2 Methods)

Are you trying to make Google Analytics custom reports, but not sure the best way to go about it? Google Analytics can be one of the most powerful…

9 min read

7 Google Analytics Tips for Better (& More Profitable) Tracking

Are you looking for the best Google Analytics tips for more accurate tracking? Google Analytics is hands down the best free resource for businesses to…

10 min read

Google Analytics Audit: The Most Comprehensive Guide Around

Do you want to run a Google Analytics audit, but not sure where to start? Fortunately, you've come to the right place. Because, today, I'm sharing my…

26 min read

13 Most Important Google Analytics KPIs You Should Track

Are you looking for the right Google Analytics KPIs to track but don't know where to start? Well, have no fear! We've compiled this list of the top 1…

13 min read

Bots and Spam in Google Analytics: Problems & Solutions

Have you recently noticed some bot traffic or spam in Google Analytics? No worries. You’re not alone. Google Analytics is the business’s source of…

10 min read

Real-Time Google Analytics Alerts: What They Are (& Why They Matter)

Are you using real-time Google Analytics alerts to keep you up-to-date on your traffic, conversions, and sales? Google Analytics (GA) is by far the…

10 min read

How to Accurately Track Google Analytics Custom Funnels (in Minutes)

Are you using a Google Analytics custom funnel to track your customer journey? If not, you could be leaving tons of conversions on the table. With all…

9 min read

How to Finish First With 2 of Google's Top Tools

Both Google Analytics and Google Search Console are excellent tools for optimizing your marketing strategy, but they play different roles. Believe it…

9 min read

UTMs: What They Are And How to Use Them the Right Way

Ok. So... funny story. Note: Not in the mood for a funny story? No worries. Jump straight to "What is a UTM parameter?" Recently, I was talking with a…

12 min read