Martech hub

PPC & SEM

7 Best Tools to Monitor Keyword Rankings

Are you trying to find the best tool to monitor your keyword rankings and measure your SEO efforts? By measuring your keyword ranking performance over…

10 min read

How To Make a Facebook Ads Dashboard: 5 Crucial KPIs

Are you trying to build a Facebook Ads dashboard to better understand how your ads are performing? Facebook is still the world’s most popular social…

11 min read

Google Ads vs. LinkedIn Ads: Which Gives You the Best Return?

Are you debating between Google ads vs. LinkedIn ads, and you’re not sure which is the best platform to invest in? Paid advertising can be one of your…

9 min read

Facebook Ads Reporting for a Larger ROAS (+9 KPIs to Track)

Are you looking to improve your Facebook Ads reporting to get a better return on ad spend? Today we’re going to look at how you can build effective…

20 min read

How to Effectively Analyze Your PPC Campaign (+7 Metrics You NEED)

Are you looking to improve your PPC campaign analysis skills to attract new clients and help them to achieve their digital marketing goals? Pay Per…

11 min read

10 of the BEST PPC Reporting Software on the Market

Are you looking for the best PPC reporting software for your business or agency? PPC (pay-per-click) campaigns can be one of the best assets to your…

10 min read

7 Top KPIs for PPC Campaigns You Need to Track

Are you trying to figure out the top KPIs for PPC campaigns to add to your marketing reports? Pay-per-click (PPC) advertising is a great way to get…

9 min read

7 of the Most Important Google Adwords Metrics to Track

Are you looking for the most important Google Adwords metrics to track for your marketing reports? Google Adwords (now known as 'Google Ads') is one…

10 min read

SEM Reports 101: What KPIs You Need to Climb the Ranks

Are you trying to build a SEM report, but not sure what KPIs you should add for the best results? Search Engine Marketing (SEM) is a type of marketing…

11 min read

Paid Search Dashboards: Is There a Better Solution?

Are you trying to create a paid search dashboard for your team or clients? Paid search reports can be a great way to understand your budget and create…

8 min read

Facebook Ads KPIs: All the Metrics You Should Be Tracking NOW

Are you wondering what Facebook ads KPIs you should be tracking to see a larger return on your ad spend? Facebook ads can be one of the best tools at…

8 min read

PPC ROI Tracking: Is What You're Spending Worth It?

Are you trying to improve your pay-per-click (PPC) ROI tracking to see if you can justify the amount you’re spending on ads? Paid ads can be a great…

9 min read

How to Build a PPC Report (the Easy Way)

Are you wondering how to build a PPC report without spending hours manually compiling the data? A good pay-per-click (PPC) strategy can be one of your…

9 min read

Google Ads vs Facebook Ads: Which Is Better for PPC?

Are you trying to determine which would be better for your pay-per-click (PPC) strategy, Google Ads vs. Facebook Ads? Both Google and Facebook have…

10 min read

8 Facebook Ads Report Tools for a Larger ROAS

Are you looking for the best Facebook Ads report tools to see a larger return on ad spend (ROAS)? Facebook Ads can be one of the biggest drivers of…

9 min read

The Best Google AdWords Reporting Tools to Track ROI

Are you looking for the best Google AdWords reporting tool to make sure you’re getting the biggest bang for your buck? Google Ads (formerly known as…

10 min read

Facebook Metrics You Need to Track to Increase Revenue

Are you curious about which Facebook metrics you should be tracking in your marketing reports? Every marketer knows the value Facebook can bring to…

11 min read