Martech hub

Report Building

How To Make a Facebook Ads Dashboard: 5 Crucial KPIs

Are you trying to build a Facebook Ads dashboard to better understand how your ads are performing? Facebook is still the world’s most popular social…

11 min read

7 Best Oviond Alternatives to Build Marketing Reports

Are you looking for the best Oviond alternatives to build marketing reports for your clients? Oviond is an excellent digital marketing tool for…

7 min read

7 Best Web Analytics Metrics To Track For Your Clients In 2022

Are you trying to find the best web analytics metrics to track for your clients to measure their digital marketing efforts? We’re in a golden age of…

15 min read

The Importance of Analytics and Reporting in Business

Are you trying to understand the importance of analytics and reporting in business and how they can help increase productivity and profit? Every…

7 min read

7 Best Content Marketing Reporting Solutions in 2022

Are you trying to find the best content marketing reporting solution to help you achieve your business goals in 2022? 94% of the most successful B2B…

10 min read

SEO Content Performance Reviews: The Ultimate Guide

Are you trying to find the best way to track the performance of your online content? Well, today we’re going to show you the best ways to create a…

20 min read

OKR vs KPI: What They Are (& What You Need to Know)

Are you trying to understand the difference between OKRs and KPIs? Well, today we are going to look at what they are and how you can use them to…

9 min read

The 3 Campaign Parameters That Track Engagement

Are you trying to figure out which 3 campaign parameters are recommended to manually track campaigns? Understanding where your traffic and conversions…

9 min read

7 of the BEST Online Marketing Reporting Tools 2022

Are you looking for the best online marketing reporting tools to help you reach your business goals in 2022? We’ve compiled this list of 7 of the top…

9 min read

How to Build (& Understand) Your ROAS Calculation

Are you trying to get a more accurate return on ad spend (ROAS) calculation, but not sure the best way to go about it? Calculating your ROAS is easy…

8 min read

How to Use Data to Create MORE Customer-Centric Content

Are you trying to create more customer-centric content, but not sure the best place to start? In the good ol’ days, creating content your audience…

10 min read

Search Ranking Reports Made EASY: What They Are (& What to Include)

Are you looking for the best way to create effective search ranking reports? If so, then you've come to the right place. Because today we're going to…

11 min read

How To Make a Custom SEO Performance Report (+ Template)

Are you struggling to decide which KPIs to include in your SEO performance reports? Well, you've come to the right place because today we're taking a…

11 min read

Digital Marketing Analytics Report: KPIs You Need (by Channel)

Are you trying to build a digital marketing analytics report, but you're not sure where to get started? Digital marketing isn't just a world unto…

9 min read

Ecommerce Marketing Reports Made Simple: 8 KPIs to Track

Are you trying to build an eCommerce marketing report, but not sure what KPIs to include? Let’s be honest: the world of eCommerce can be competitive…

9 min read

7 Top KPIs for PPC Campaigns You Need to Track

Are you trying to figure out the top KPIs for PPC campaigns to add to your marketing reports? Pay-per-click (PPC) advertising is a great way to get…

9 min read

Small Business Dashboard: The Top 7 KPIs Every Company Should Have

Are you trying to build an accurate small business dashboard to track your marketing and sales efforts? Analytics dashboards are a great way for you…

9 min read

Brand Marketing Report: What It Is (& How to Make One FAST)

Are you trying to make a brand marketing report, but not sure where to start? Brand reports can be an excellent way to track your company's online…

11 min read

Content Marketing Dashboards Explained (+9 KPIs to Track)

Are you thinking about creating a content marketing dashboard, but not sure the best place to start? Content marketing dashboards are an absolute MUST…

12 min read

SEM Reports 101: What KPIs You Need to Climb the Ranks

Are you trying to build a SEM report, but not sure what KPIs you should add for the best results? Search Engine Marketing (SEM) is a type of marketing…

11 min read

Campaign Reports: What They Are & How to Make One

Are you trying to build a campaign report, but not sure the best way of going about it? Campaign reports are like a detailed marketing report for a…

9 min read

CMO Dashboard: 7 KPIs You Need to Include

Are you wondering which metrics belong in your Chief Marketing Officer (CMO) dashboard? Creating a weekly or monthly marketing report is essential for…

11 min read

5 Lead Generation KPIs to Start Tracking Today

Are you looking for the right lead generation KPIs to add to your marketing reports? Lead generation can be one of the hardest parts of any marketing…

9 min read

5 Conversion Rate Optimization (CRO) KPIs to Track

Are you trying to figure out which conversion rate optimization (CRO) KPIs you need to focus on for more conversions? No matter what stage of business…

10 min read

Paid Search Dashboards: Is There a Better Solution?

Are you trying to create a paid search dashboard for your team or clients? Paid search reports can be a great way to understand your budget and create…

8 min read

How to Create a Social Media Audit (& the KPIs You Should Track)

Are you trying to run a social media audit to improve your marketing strategy? Social media remains one of the best ways to reach, target, and engage…

9 min read

Email Campaign Reports: 7 KPIs to Start Tracking Today

Are you trying to build and track your email campaign reports? Email marketing is still one of the best ways you can reach your audience. Unlike…

8 min read

6 Types of Marketing Report (That You'll Actually Use)

Are you looking for different types of marketing reports that you can use to grow your business? Understanding which of your marketing campaigns are…

8 min read

Digital Marketing KPIs You Need to Track Today

Are you trying to track your company’s growth, but not sure which digital marketing KPIs to include? Over the past decade, digital marketing has grown…

9 min read

How to Get the Most from Your Digital Marketing Performance Report

Do you want to create a digital marketing performance report, but you're not sure where to start? Understanding how your (or your client's) marketing…

10 min read

What to Include in Your Quarterly Marketing Reports

Are you looking for the right KPIs to include in your quarterly marketing reports? Creating reports for your team or clients is crucial to optimizing…

10 min read

7 Best Digital Marketing Report Tools to Track Your Efforts

Are you looking for the best digital marketing report tools to track (and improve) your marketing strategy? While there are hundreds of great digital…

8 min read

Marketing Audit Report: What They Are & How to Make One

Do you want to create a marketing audit report, but you’re not sure where to start? Over the years, I’ve seen too many marketers create strategies and…

9 min read

How to Create Google Analytics Custom Reports (2 Methods)

Are you trying to make Google Analytics custom reports, but not sure the best way to go about it? Google Analytics can be one of the most powerful…

9 min read

How to Build a PPC Report (the Easy Way)

Are you wondering how to build a PPC report without spending hours manually compiling the data? A good pay-per-click (PPC) strategy can be one of your…

9 min read

7 Cross Channel Marketing Tools to Attract (& Track) Leads

Are you looking for the best cross channel marketing tools to help grow your business? When it comes to attracting new leads to your site, it seems…

8 min read

How Automated Reporting Saves You Time and Drives More Profit

Are you considering automated reporting, but not sure if it’s worth the time or effort? As the founder of Metrics Watch, you can probably guess that I…

8 min read

7 Tips for Making a Profitable Email Marketing Report

Are you struggling to make email marketing reports that actually who your return on investment (ROI)? Or, like most marketers, are you simply tracking…

9 min read

LinkedIn Analytics: 7 KPIs You Need to Track from LinkedIn

Are you using LinkedIn for your marketing strategy, but not sure which metrics or KPIs you should track? LinkedIn analytics are a powerful asset to…

9 min read

How to Make a Marketing Report (That Actually Boosts ROI)

Are you trying to make a marketing report to get more clarity around your goals and build a strong marketing strategy? Lots of new marketers or…

9 min read

Monthly Marketing Reports: What KPIs to Include

Are you wondering what the best KPIs are for your monthly marketing reports? Welcome to the final post in our 3 part series on daily, weekly, and…

10 min read

Weekly Marketing Reports: What KPIs to Include

Are you looking for which KPIs you should include in your weekly marketing reports? Recently we released a post on “daily marketing reports” as the…

10 min read

Daily Marketing Report Sample KPIs: What to Include

Are you thinking about starting daily marketing reports, but not sure if you need them? One common misconception about working with data is the idea…

10 min read

KPI Reports Explained: What They Are & Why You Need Them

Are you looking into creating KPI reports, but want to make sure you’re spending your time wisely? Creating strategic marketing reports can be one of…

9 min read

KPI Analytics: All the KPIs You Should Track with Google

Are you looking for the right KPI analytics to track to improve your marketing strategy? Google Analytics is one of the most powerful tools in the…

12 min read

What Is Metrics Reporting (& How Can It Increase Revenue?)

Are you wondering how metrics reporting can improve your bottom line? Many people think that marketing is all about the “creatives.” Catchy slogans…

11 min read

Your Top 21 KPIs: Marketing Made Easy

Are you wondering what key performance indicators (KPIs) you should include in your marketing reports? KPIs in marketing are crucial for your company…

12 min read

The Problem (and Solution) to Business Metrics Dashboards

Are you looking for an alternative to using business metrics dashboards? It’s no secret that having consistent access to the right data will help your…

10 min read

How to Build a Social Media Report to Boost Your ROI

Do you want to build a social media report that quickly shows the data you need to make smarter marketing decisions? Marketing reports are an…

11 min read

3 Ways to Create Marketing Reports for Funnel Tracking

Wouldn't it be great if your marketing strategy worked in a total vacuum? By that, I mean marketing strategies would be so much more simple if one…

11 min read

Instagram Marketing: 6 KPIs You Need to Have (+3 Helpful Metrics)

If you had to guess, how many social media platforms do you think exist right now? 10…? 20…? 50…? Turns out, there are over 65 social media platforms…

19 min read

What KPI Metrics Make a Valuable Report for Small Business?

Step back from your online business for a minute, and imagine you opened a brick and mortar store. Every night of the week, you run cool promotional…

12 min read