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7 Best SEO Reporting Tools for Agencies & Businesses

7 Best SEO Reporting Tools for Agencies & Businesses

When it comes to finding an SEO reporting tool for your digital marketing agency or business, they are in no short supply.

But each business is unique. While one tool may be right for one company, it isn't necessarily a good fit for yours.

So, to help you find the right one to meet your specific needs, we've put together this list of the 7 best SEO reporting software for agencies and businesses.

By the end of this post, you should have a better idea of which software (or combination of tools) can help you best achieve your goals.


Let's get started.

Section link7 Best SEO Reporting Tools for Agencies & Businesses

Section link1. Metrics Watch

Metrics Watch offers a seamless solution for incorporating SEO reporting into busy schedules by using email - a familiar tool already used by businesses daily - to track keyword rankings, top landing pages, and more!

It features a codeless drag-and-drop report builder that lets you combine data from multiple sources, so you can see how your SEO efforts are contributing to your overall marketing strategy.

Metrics Watch displays your custom reports in the body of the email to remove friction between marketers and their data. This means no need for pesky PDFs or logging into third-party dashboards.

Agencies can take advantage of white-label options to add custom branding to reports.

There's even a handy preview feature that lets you add professional insights before reports are sent to clients.

Metrics Watch is trusted and used by big brands like Spotify, Electronic Arts, Lindt & Greyhound.

Top Features

  • Connects with Google Analytics, Google Search Console, Google Ads, Google Sheets, Facebook, and other popular marketing channels
  • Codeless editor to build professional reports fast
  • Automated reporting saves you time
  • Send email reports without PDFs
  • White-label features for all plans
  • Concierge service for all plans


Metrics Watch offers 4 flexible pricing options to cater to businesses of any size, with discounts on annual plans:

  • Starter - $29/mo
  • Pro - $50/mo
  • Premium - from $100/mo
  • Enterprise - contact for a tailored quote

Click here to try Metrics Watch 100% risk-free for 14 days. No credit card required!

Start Your Free Trial Today!

Section link2. Whatagraph

Whatagraph dashboard preview

Build with agencies in mind, Whatagraph provides an intuitive dashboard platform for tracking real-time data across multiple marketing platforms.

All new customers get a personalized onboarding experience, and there is a range of ready-made templates to help you get going fast.

Whatagraph also offers white-label options for agencies to take control of their branding and customize dashboards for clients.

Top Features

  • 40+ data sources (including Google Analytics, Semrush, Ahrefs, and more)
  • White label options
  • Real-time data dashboards
  • 100+ ready-made templates


Plans are billed annually, with 3 options to choose from:

  • Professional - $199/mo
  • Premium - from $299/mo
  • Custom - contact for a quote

Whatagraph offers a free 7-day trial and a 30-day money-back guarantee on all plans for peace of mind.

Section link3. SE Ranking

SE Ranking is a versatile platform for agency and in-house SEOs, offering solutions to cover both SEO tasks and collaboration with clients and within teams. Its optimization tools include Keyword Rank Tracker, Website Audit, Keyword and Competitive Research, Backlink Checker, Content and Local Marketing modules, etc. 

The data from SE Ranking tools can be exported in different formats or transformed into data-rich reports with the help of the Report Builder feature. You can report on rankings, traffic, the site’s technical optimization, competitors, backlinks, and much more.

The drag-and-drop report-building tool includes 12+ templates. You can customize and white-label them or create your own reports from scratch. These reports can be shared manually or sent automatically to your clients' inboxes according to the pre-defined schedule. If your clients prefer dynamic reporting, share customized access to the SE Ranking tools and brand them to match your agency’s image.

Top Features 

  • Comprehensive suite of SEO tools
  • Built-in Report Builder with customizable templates
  • Manual and automatic reporting features
  • Customized user access and White Label
  • Additional features for agencies


SE Ranking offers three pricing plans:

  • Essential - $55/mo
  • Pro - $109/mo
  • Business - 239/mo

You can also check out the tool for free during a 14-day trial.

All subscriptions include unlimited manual reporting, while automated delivery is limited to 5, 20, and 50 reports.

SE Ranking also has a special Agency Pack available at $50/mo with an annual subscription to Pro and Business plans. This add-on will give you access to unlimited automated reporting and other agency-focused features, such as Lead Generator, White Label reports and software, Agency Catalog.

Section link4. Semrush

Semrush homepage

Semrush provides businesses and agencies with a suite of over 50 tools and reports to manage their SEO strategy, including keyword research, competitor analysis, rank tracker, link building, and more.

Agencies can manage multiple domains for clients with ease and share data via dashboard links or send them as PDFs.

While the other tools on this list provide great ways to track the results of your campaigns, Semrush has the added benefit of helping you improve your on-page and off-page SEO performance.

Technical SEO audits can identify issues like broken links while their domain analysis tool lets you see what keywords your competitors are ranking well for in organic search, helping you to improve your SEO content strategy.

Semrush also features a social media publishing tool to make sharing new content across multiple platforms a breeze.

Top Features

  • Wide range of search engine optimization tools
  • Ability to perform technical SEO audits for clients
  • Keyword research tool helps keep up with competitors
  • Built-in social media publishing tool


Semrush offers 3 main plans, all with 7-day free trials and discounts when billed annually:

  • Pro - $119.95/mo
  • Guru - $229.95/mo
  • Business - $449.95/mo

They also offer a range of add-ons, including an Agency Growth Kit for an extra $150/mo to help agencies manage new leads, organize client data, and automate time-consuming tasks.

Get Your Free SEO Sample Report

Ditch the dashboards and pesky PDFs. See how Metrics Watch can make your SEO campaigns more effective with frictionless reporting!

Section link5. Ahrefs

Ahrefs homepage

Another all-in-one SEO platform, Ahrefs offers agencies and businesses a suite of tools to audit and optimize websites, analyze competitors, perform keyword research, and track the results of SEO campaigns.

If you're serious about nailing down your search engine optimization, then Ahrefs' site explorer tool is an excellent way to analyze competitors' top-performing organic and paid results.

Collaborative dashboards offer an effective way for you to share data with team members or clients, giving them the ability to customize the way data is presented.

Top Features

  • Powerful suite of SEO tools on one platform
  • Ability to reverse engineer competitors' strategy
  • Drill into your ranking data with tags and filters
  • Collaborative dashboards


Ahrefs has 4 main pricing plans, offering annual discounts for each:

  • Lite - from $99/mo
  • Standard - from $199/mo
  • Advanced - from $399/mo
  • Enterprise - from $999/mo

Rank tracking data is updated weekly. Businesses needing daily updates can pay $100-200/mo on top of their subscription fee for access to this.

Section link6. Moz Pro

Moz homepage

Moz Pro provides a suite of SEO software designed to help you manage your data and help increase your traffic, rankings, and search visibility.

Agencies and businesses can use Moz to perform website audits, backlink analysis, keyword research, rank tracking, and more to cover all of their SEO needs.

Moz Pro lets you create automated, custom SEO reports which are then delivered to your recipient by email daily, weekly, or monthly to meet your needs.

They also offer a free MozBar extension for Chrome to perform research on search engine results pages.

Top Features

  • Many SEO tools on one platform
  • White-label options to customize reports with your branding
  • Free MozBar extension for Chrome
  • Offers free SEO education resources


Moz offers a generous 30-day free trial, so you have plenty of time to explore the platform before committing to one of their 4 paid plans;

  • Standard - $99/mo
  • Medium - $179/mo
  • Large - $299/mo
  • Premium - $599/mo

They also offer various add-ons to Pro plans, such as API access and Moz Local, starting at $14/mo.

Section link7. Google Data Studio

Google Data Studio homepage

Google Data Studio is a free tool that businesses and agencies can use to create digital dashboards for themselves and their clients.

It lets you visualize data on custom dashboards using charts and graphs which can be viewed via a shareable link or by sending a PDF snapshot.

Data Studio is designed to integrate flawlessly with your other Google data, including;

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google Sheets

You can also connect third-party data sources like Facebook, but some of these integrations will cost you extra to do so.

Top Features

  • Wide range of ways to visualize data
  • Ability to hyperlink dashboard elements
  • Plenty of dashboard templates available
  • It's free


Mostly free, though some connectors may cost extra.

Section link8. DashThis

DashThis homepage

DashThis is another popular tool that lets you monitor the results of your SEO campaigns using digital dashboards.

It caters to agencies with white-label options (on Professional, Business, and Standard plans) and by offering unlimited user access - great for when clients have multiple people needing to view their data.

DashThis lets you set up automatic email delivery to clients by sending a link to view their dashboard or as a PDF snapshot of their data.

Top Features

  • Ability to leave comments on dashboards for your team and client
  • Dedicated account manager (Professional plans and up)
  • Large dashboard template library


DashThis offers 4 plans (and discounts for annual subscriptions):

  • Individual - $45/mo
  • Professional - $139/mo
  • Business - $269/mo
  • Standard - $419/mo

All plans have a free 15-day trial.

Start Your Free Trial Today!

And that's it!

These have been the 7 best SEO reporting tools for agencies and businesses. We hope it has helped you find the right software to meet your specific needs.

Interested in leveling up your SEO game? Be sure to check out these other great articles:

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