Facebook Ads Reports
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Facebook Ads insights for your clients
When it comes to advertising online, you simply can't ignore the power of Facebook Ads. With over 2.45 billion monthly users (yes, "billion" with a "b"), Facebook is a valuable tool for every clever marketer.
And yet, many marketing teams aren't tracking their Facebook Ad KPIs as closely as they should be. Most often, advertising teams simply take a global overview of their campaigns and focus on the wrong metrics.
That leads to a very effective waste of time, money, and energy. And unless you already have a surplus of all three, something needs to change.
The good news is that you can use Metrics Watch reports to create daily, weekly, or monthly reviews of your Facebook Ads insights and include only the KPIs that matter. Oh, and you can have all of these reports automatically sent straight to your client's inbox, with your company branding, while you sleep.
So say goodbye to inefficient Google Sheets, and start your free trial with Metrics Watch today.
Example Metrics for Facebook Ads
With Metrics Watch, you can easily track all your valuable Facebook Ads KPIs with a drag and a drop. Here are just a few examples of the metrics you can track:
Clicks
The number of clicks for your Facebook ads can be the first sign of profits or trouble. Monitor the number of your ads' clicks to set yourself up for more of the former, not the latter.
784
Clicks
Change: 15%
Previous period: 684
Cost Per Click (CPC)
Knowing how many clicks your ad gets is great. Knowing how much those clicks cost is even better. Budget your expenses more efficiently by keeping track of how much you're paying for each new visit to your site.
1.22
CPC
Change: 45%
Previous period: 2.23
Cost Per Conversion
In most cases, the traffic your ads generate is a vanity metric. What you really want to know is how many people became customers, and how much it costs you per conversion. Learn how well your ads are converting your clicks into clients.
5.25
Cost Per Conversion
Change: 25%
Previous period: 7.03
Click-Through Rate (CTR)
Your ads are showing. Great! But how often are people clicking on them? It's a good indicator of the relevance of the ad; is it the right ad for the right audience? Are your offers and copy appropriately aligned with the intent? The CTR will help you figure that out.
3.25%
CTR
Change: 14%
Previous period: 2.85%
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The most efficient platform around: Reports delivered directly to your client's inbox
Most reporting tools will send clients a PDF attachment or a link to a separate web-based report. We think you deserve a simpler process.
That's why, with Metrics Watch, you get full marketing reports sent directly via email.
No PDFs. No links. No annoying redirects. Just the report you need exactly where you need it–straight to your client's inbox.
All your marketing metrics in one place
If you're like most busy marketers, you probably have data across multiple platforms. Our goal is simply to help you save time and energy. You can integrate many marketing platforms to build the perfect report for your clients in a matter of minutes, not hours.
Start sending reports fast with pre-made templates
Our growing template library gets you set up quickly. Just connect your integrations and start reporting!
Templates can be further customized to meet your needs, or build your own reports from scratch with our easy-to-use drag & drop builder.
Automated reports: no more manual report building
Look, you didn't get into marketing to build reports. You did it to share brands you love and connect with customers. So why are you still creating tedious weekly reports manually? A better option? Build the perfect report just once with Metrics Watch, and have them automatically delivered to your clients.
Preview, Analyze, and Send - It's just that simple
Once you build and schedule your report, you can configure it to receive a preview before sending it to clients. Then add your analysis to help your client understand the report's value, and send it off.
White-label reports
You don't want another company's branding all over your reports. We get it. That's why you can use your logo, choose your colors, and send reports from your name and from the email address of your choice. The bottom line? You're in charge of your report's branding.
All metrics, filters, and segmentation
You have access to all our metrics & dimensions when building reports. You can also segment any of these metrics to fit your needs. That way, you can get the right information, to the right people, at the exact right time.
Creating identical reports for multiple clients?
Sending hundreds or thousands of client reports couldn’t be easier. All you need is a simple CSV file (we can give you a template) or if you have a developer, you can use our API.
Included in all our plans - just reach out to our concierge via live chat or email to get started.
PPC Markup
Easily add custom PPC markup to client reports.
Global settings apply the same markup % to all your PPC reports automatically, or you can tailor each report individually for total control.
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Happy Customers
“Metrics Watch was the only tool that met our requirements regarding both functionality and usability. After meticulous comparison and testing of over 30 tools, we partnered with Metrics Watch to provide our clients with high-precision tailor-made reports on their products. The level of support and communication has made us true worshipers. Thanks!”
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