Google Ads Reports
Give your clients exactly what they need, when they need it, and on their own terms–sent directly to their inbox.
Or just dive headfirst into the real thing with a FREE 14-day trial (no credit card required)
Google Ads reports for your clients
Let's be honest: When people say "search engine optimization", that search engine means Google. They have roughly 68,000 users every second and 228 million searches per hour. You'd be crazy not to want to get some ad space on a platform with such a wide reach.
The problem is that your clients or stakeholders don't always know how to effectively navigate Google Ads. That's why you need reports that are comprehensive, totally detailed, and above all else, incredibly easy to consume.
Now, with Metrics Watch, you have the best marketing report software right at your fingertips! You can send daily, weekly, or monthly reports with your Google Ads KPIs and send them directly to your clients inbox.
Example Metrics for Google Ads
You can track all your Google Ads metrics with Metrics Watch and even include a list of your most successful campaigns or keywords. Here are a few examples of metrics you can track:
784
Clicks
Change: 15%
Previous period: 684
The number of clicks for your Google ads can be the first sign of profits or trouble. Monitor the number of your ads' clicks to set yourself up for more of the former, not the latter.
Knowing how many clicks your ad gets is great. Knowing how much those clicks cost is even better. Budget your expenses more efficiently by keeping track of how much you're paying for each new visit to your site.
$1.22
Cost Per Click
Change: 45%
Previous period: $2.23
In most cases, the traffic your ads generate is a vanity metric. What you really want to know is how many people became customers, and how much it costs you per conversion. Learn how well your ads are converting your clicks into clients.
$5.25
Cost Per Conversion
Change: 25%
Previous period: $7.03
Your ads are showing. Great! But how often are people clicking on them? It's a good indicator of the relevance of the ad; is it the right ad for the right audience? Are your offers and copy appropriately aligned with the intent? The CTR will help you figure that out.
3.25%
Click Through Rate
Change: 14%
Previous period: $2.85
Happy Customers
“Metrics Watch was the only tool that met our requirements regarding both functionality and usability. After meticulous comparison and testing of over 30 tools, we partnered with Metrics Watch to provide our clients with high-precision tailor-made reports on their products. The level of support and communication has made us true worshipers. Thanks!”
Apostolos Tsiter
Product Owner, onvista