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Instagram insights for your clients

With its 1 billion users, 500 million daily active users, and over 200 million people visiting business profiles daily, it's hard to ignore Instagram as an essential social media and marketing channel.

Instagram is oh so important, yet your clients are not tracking success metrics regularly. And maybe even the wrong metrics! With Metrics Watch, you will be able to track data like followers growth, comments count, the most popular posts, and learn more about the audience with things like city, country or gender, and age.

Good news: you don't need to copy-paste data from Creator Studio to a Google Sheet (who wants to do that?). You can send your reports daily, weekly, or monthly, straight to your client inbox while you sleep.

Example Metrics for Instagram

You can track a lot of Instagram metrics with Metrics Watch and even have a list of your top posts, for example. Here are a few examples of metrics you can track.


Your follower count is an indicator of the health of your Instagram performance. If you're publishing content that your audience likes, it will keep growing, which will help serve your end goal.

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Change: 8%
Previous period: 8 823

New Followers, aka, followers growth

While the follower count is useful, the number of new followers during the period of the report is a great indicator. Did you grow as much as you had planned? Did you grow more than the previous month? Are your efforts helping you grow your audience?

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New Followers

Change: 14%
Previous period: 684

Clicks on the website

Clicks on your website link are likely to be one of the most direct impacts on your sales, for example. You want to keep a close eye on this metric.

Green arrow pointing up218

Website clicks

Change: 18%
Previous period: 184


Reach lets your team know how many people are seeing your content. The more people see your content, the more likely you are to have a direct impact on your bottom line.

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Change: 114%
Previous period: 7 012

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The most frictionless platform: directly in your client's inbox

Most reporting tools will send your clients a PDF attached to an email, or a link to a web-based report. We think it adds too much friction. That's why we send reports directly via email. The content of the email is the report. No PDF, no link to a web page. Simple. Frictionless.

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All your marketing metrics in one place

You have data across multiple platforms, right? Most of us do. That's why we integrate with many marketing platforms and let you build the report your client needs to see.

Learn More About Our Integrations

Automated reports: no more manual report building

Why would you create reports manually every month and send it to your clients, manually? You can build it once with Metrics Watch, and we'll take care of sending it to your clients on your behalf. We can send it weekly, monthly, or daily to your clients.

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  • Step 1: create a report
  • Step 2: receive a preview before sending it to the client
  • Step 3: add your analysis
  • Step 4: send to the client
  • Step 5: repeat step 2 to 4 weekly or monthly

Receive preview first; add your analysis before sending it

You can receive a preview of every report before sending it to your clients. You can even add your analysis to the report.

White-label reports

Use your logo & choose colors in the header of the report. We send reports on your behalf, from your name. Hey, it can even be from your own email domain!

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All metrics, filters and, segmentation

You have access to all metrics & dimensions when building reports. You can also segment any of the metrics.

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Or maybe you want the real thing, aka, a 14-day free trial, no credit card required?

More integrations

Google Analytics

Google Analytics

Facebook Pages

Facebook Pages

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"Metrics Watch was the only tool that met our requirements regarding both functionality and usability. After meticulous comparison and testing of over 30 tools, we partnered with Metrics Watch to provide our clients with high-precision tailor-made reports on their products. The level of support and communication has made us true worshipers. Thanks!"

- Apostolos Tsiter (product owner

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