How to Accurately Track Google Analytics Custom Funnels (in Minutes)
Are you using a Google Analytics custom funnel to track your customer journey? If not, you could be leaving tons of conversions on the table. With all…
9 min read
3 Ways to Create Marketing Reports for Funnel Tracking
Wouldn't it be great if your marketing strategy worked in a total vacuum? By that, I mean marketing strategies would be so much more simple if one…
11 min read
How to Send Google Analytics Marketing Reports by Email (the RIGHT Way)
Google Analytics (GA) is one of the most valuable free marketing tools at your disposal. It can help you create better strategies, improve your SEO…
11 min read
How to Optimize Mailchimp Open Rates: 7 Actionable Tips
Are you sending out killer email campaigns but struggling to optimize your Mailchimp open rates? Look, I don’t care what anyone says: email marketing…
14 min read
Google Analytics 101: How to Find and Fix Your Real Problem
You've got a site, and you've made sure Google Analytics (GA) is installed. Now, you look at various metrics and reports in Google Analytics...once in…
10 min read
How to Finish First With 2 of Google's Top Tools
Both Google Analytics and Google Search Console are excellent tools for optimizing your marketing strategy, but they play different roles. Believe it…
9 min read
The Best Marketing Report Tool to Grow Your Business: 3 Popular Choices
When you’ve got an important decision to make, there’s an old saying: "Go with your gut." Now, this advice is perfect for choosing movies, restaurants…
11 min read
Instagram Marketing: 6 KPIs You Need to Have (+3 Helpful Metrics)
If you had to guess, how many social media platforms do you think exist right now? 10…? 20…? 50…? Turns out, there are over 65 social media platforms…
16 min read
Case Study: Why onvista Trusts Metrics Watch Month After Month
This case study was a real pleasure to create, probably because I regard this client so highly. And while I definitely recommend reading the entire…
12 min read
UTMs: What They Are And How to Use Them the Right Way
Ok. So... funny story. Note: Not in the mood for a funny story? No worries. Jump straight to "What is a UTM parameter?" Recently, I was talking with…
11 min read
What KPI Metrics Make a Valuable Report for Small Business?
Step back from your online business for a minute, and imagine you opened a brick and mortar store. Every night of the week, you run cool promotional…
12 min read