How to Effectively Analyze Your PPC Campaign (+7 Metrics You NEED)
Are you looking to improve your PPC campaign analysis skills to attract new clients and help them to achieve their digital marketing goals? Pay Per…
11 min read
7 of the BEST Online Marketing Reporting Tools 2022
Are you looking for the best online marketing reporting tools to help you reach your business goals in 2022? We’ve compiled this list of 7 of the top…
9 min read
18 Digital Marketing Performance Metrics You NEED to Track
Are you looking for the best digital marketing performance metrics to track in 2022? Today we’re going over which data you should be including in your…
14 min read
How to Build (& Understand) Your ROAS Calculation
Are you trying to get a more accurate return on ad spend (ROAS) calculation, but not sure the best way to go about it? Calculating your ROAS is easy…
8 min read
How to Use Data to Create MORE Customer-Centric Content
Are you trying to create more customer-centric content, but not sure the best place to start? In the good ol’ days, creating content your audience…
10 min read
Search Ranking Reports Made EASY: What They Are (& What to Include)
Are you looking for the best way to create effective search ranking reports? If so, then you've come to the right place. Because today we're going to…
11 min read
How To Make a Custom SEO Performance Report (+ Template)
Are you struggling to decide which KPIs to include in your SEO performance reports? Well, you've come to the right place because today we're taking a…
11 min read
Making an Instagram Marketing Dashboard: 5 KPIs You Need
Are you trying to make an Instagram marketing dashboard, but not sure where to start? Instagram is by far one of the most popular social media…
10 min read
9 of the BEST PPC Reporting Software on the Market
Are you looking for the best PPC reporting software for your business or agency? PPC (pay-per-click) campaigns can be one of the best assets to your…
9 min read
7 Crucial KPIs for Your Email Marketing Dashboard
Are you trying to create an email marketing dashboard, but you’re not totally sure which KPIs to add? Email dashboards are an excellent way to track…
11 min read
Digital Marketing Analytics Report: KPIs You Need (by Channel)
Are you trying to build a digital marketing analytics report, but you're not sure where to get started? Digital marketing isn't just a world unto…
9 min read
Ecommerce Marketing Reports Made Simple: 8 KPIs to Track
Are you trying to build an eCommerce marketing report, but not sure what KPIs to include? Let’s be honest: the world of eCommerce can be competitive…
9 min read
[Announcement] Changes to Date for 2021
Over the past year, I’ve been building up Metrics Watch on both the product and the marketing side. It’s been a crazy year (as it’s been for all of us…
11 min read
Customer Dashboards: 7 KPIs to Track for Your Clients
Are you trying to make a customer dashboard so your clients can see the progress you’re making for them? Customer dashboards are an excellent way to…
10 min read
7 Top KPIs for PPC Campaigns You Need to Track
Are you trying to figure out the top KPIs for PPC campaigns to add to your marketing reports? Pay-per-click (PPC) advertising is a great way to get…
9 min read
Small Business Dashboard: The Top 7 KPIs Every Company Should Have
Are you trying to build an accurate small business dashboard to track your marketing and sales efforts? Analytics dashboards are a great way for you…
9 min read
Brand Marketing Report: What It Is (& How to Make One FAST)
Are you trying to make a brand marketing report, but not sure where to start? Brand reports can be an excellent way to track your company's online…
11 min read
7 Google Data Studio Alternatives for Sharing Data
Are you looking for the best Data Studio alternatives to track your marketing efforts? Having the right tracking solution is crucial for the growth of…
8 min read
Content Marketing Dashboards Explained (+9 KPIs to Track)
Are you thinking about creating a content marketing dashboard, but not sure the best place to start? Content marketing dashboards are an absolute MUST…
12 min read
7 of the Most Important Google Adwords Metrics to Track
Are you looking for the most important Google Adwords metrics to track for your marketing reports? Google Adwords (now known as 'Google Ads') is one…
10 min read
SEO Dashboards: What They Are (& What to Track)
Are you considering building an SEO dashboard to better understand how to create content that ranks? Lots of marketers know the basics of SEO. But the…
10 min read
SEM Reports 101: What KPIs You Need to Climb the Ranks
Are you trying to build a SEM report, but not sure what KPIs you should add for the best results? Search Engine Marketing (SEM) is a type of marketing…
11 min read
Campaign Reports: What They Are & How to Make One
Are you trying to build a campaign report, but not sure the best way of going about it? Campaign reports are like a detailed marketing report for a…
9 min read
CMO Dashboard: 7 KPIs You Need to Include
Are you wondering which metrics belong in your Chief Marketing Officer (CMO) dashboard? Creating a weekly or monthly marketing report is essential for…
11 min read
5 Lead Generation KPIs to Start Tracking Today
Are you looking for the right lead generation KPIs to add to your marketing reports? Lead generation can be one of the hardest parts of any marketing…
9 min read
White Label Content 101: How to Hire & What to Track
Are you considering using white label content to help your marketing strategy? Outsourcing your content writing is a great way to free up your time…
9 min read
5 Conversion Rate Optimization (CRO) KPIs to Track
Are you trying to figure out which conversion rate optimization (CRO) KPIs you need to focus on for more conversions? No matter what stage of business…
10 min read
7 SuperMetrics Alternatives to Build Marketing Reports
Are you looking for the best SuperMetrics alternatives for creating your marketing reports? The fastest way to improve any marketing or sales…
8 min read
Top Google Analytics UX Metrics for a Happier Audience
Are you looking for the most accurate Google Analytics UX metrics that will help you boost the user experience across your site? The way your new…
10 min read
Instagram Ad Analytics: 7 KPIs Every Marketer Needs
Are you pouring over your Instagram ad analytics, but not sure if you're tracking the right ones? Instagram ads are one of the best ways to grow your…
8 min read
How to Set Up Google Analytics Custom Alerts to Avoid Lost Sales
Are you trying to figure out how to set up custom alerts in Google Analytics? Google Analytics is one of the most valuable tools in your marketing…
9 min read
SEO Report for Clients Made EASY: What to Track (& Why)
Are you trying to create SEO reports for clients, but you're not sure which KPIs to include? If you're running an agency that offers SEO services…
9 min read
How to Find Clients on LinkedIn: 5 Proven Strategies
Do you want to learn how to find clients on LinkedIn? One of the hardest parts about running an agency is figuring out how to find new leads. While…
10 min read
Paid Search Dashboards: Is There a Better Solution?
Are you trying to create a paid search dashboard for your team or clients? Paid search reports can be a great way to understand your budget and create…
8 min read
6 Types of Attribution Models You Can Use for Better Data
Do you want to learn more about different types of attribution models? Learning more about your customer's journey is a critical part of increasing…
10 min read
How to Create a Social Media Audit (& the KPIs You Should Track)
Are you trying to run a social media audit to improve your marketing strategy? Social media remains one of the best ways to reach, target, and engage…
9 min read
Email Campaign Reports: 7 KPIs to Start Tracking Today
Are you trying to build and track your email campaign reports? Email marketing is still one of the best ways you can reach your audience. Unlike…
8 min read
6 Types of Marketing Report (That You'll Actually Use)
Are you looking for different types of marketing reports that you can use to grow your business? Understanding which of your marketing campaigns are…
8 min read
Digital Marketing KPIs You Need to Track Today
Are you trying to track your company’s growth, but not sure which digital marketing KPIs to include? Over the past decade, digital marketing has…
9 min read
How to Get the Most from Your Digital Marketing Performance Report
Do you want to create a digital marketing performance report, but you're not sure where to start? Understanding how your (or your client's) marketing…
10 min read
How to Check eCommerce Tracking in Google Analytics
Do you want to learn how to set up and check eCommerce tracking in Google Analytics? Knowing how much you’re selling is one of the biggest keys to…
8 min read
The Best 8 Agency Rank Tracker to Climb the Ranks
Are you looking for the best rank tracker tools to optimize your SEO strategy? Rank tracking is a key part of driving more organic traffic. By knowing…
10 min read
Facebook Ads KPIs: All the Metrics You Should Be Tracking NOW
Are you wondering what Facebook ads KPIs you should be tracking to see a larger return on your ad spend? Facebook ads can be one of the best tools at…
8 min read
7 Best eCommerce Reporting Tools to Track (& Boost) Sales
Are you looking for the best eCommerce reporting tools? Knowing how much your store is making is a key part in growing your business. By seeing how…
8 min read
What Are Google Analytics Alerts? (& Why They Aren't Enough Anymore)
Are you wondering, “What are Google Analytics alerts?” Google Analytics is an incredibly powerful tool. It helps you track your traffic, engagement…
8 min read
PPC ROI Tracking: Is What You're Spending Worth It?
Are you trying to improve your pay-per-click (PPC) ROI tracking to see if you can justify the amount you’re spending on ads? Paid ads can be a great…
9 min read
What to Include in Your Quarterly Marketing Reports
Are you looking for the right KPIs to include in your quarterly marketing reports? Creating reports for your team or clients is crucial to optimizing…
10 min read
The New Google Analytics (GA4): Should You Make the Switch?
If you’re anything like me, you’ve been seeing a lot of buzz around the new Google Analytics (known as “Google Analytics 4” or “GA4” for short). It…
24 min read
7 Best Digital Marketing Report Tools to Track Your Efforts
Are you looking for the best digital marketing report tools to track (and improve) your marketing strategy? While there are hundreds of great digital…
8 min read
Marketing Audit Report: What They Are & How to Make One
Do you want to create a marketing audit report, but you’re not sure where to start? Over the years, I’ve seen too many marketers create strategies and…
9 min read
7 Client Reporting Software to Save Time and Win Trust
Are you looking for the best client reporting software for your agency? Client reporting can be one of the biggest assets to your company’s growth…
8 min read
How to Create Google Analytics Custom Reports (2 Methods)
Are you trying to make Google Analytics custom reports, but not sure the best way to go about it? Google Analytics can be one of the most powerful…
9 min read
7 Google Analytics Tips for Better (& More Profitable) Tracking
Are you looking for the best Google Analytics tips for more accurate tracking? Google Analytics is hands down the best free resource for businesses to…
10 min read
How to Scale Your Digital Marketing Agency: 9 Tips and Tricks
Are you trying to figure out how to scale your digital marketing agency? While digital marketing agencies are usually pros at drumming up new clients…
9 min read
How to Build a PPC Report (the Easy Way)
Are you wondering how to build a PPC report without spending hours manually compiling the data? A good pay-per-click (PPC) strategy can be one of your…
9 min read
7 Cross Channel Marketing Tools to Attract (& Track) Leads
Are you looking for the best cross channel marketing tools to help grow your business? When it comes to attracting new leads to your site, it seems…
8 min read
How Automated Reporting Saves You Time and Drives More Profit
Are you considering automated reporting, but not sure if it’s worth the time or effort? As the founder of Metrics Watch, you can probably guess that I…
8 min read
7 Tips for Making a Profitable Email Marketing Report
Are you struggling to make email marketing reports that actually who your return on investment (ROI)? Or, like most marketers, are you simply tracking…
9 min read
Google Ads vs Facebook Ads: Which Is Better for PPC?
Are you trying to determine which would be better for your pay-per-click (PPC) strategy, Google Ads vs. Facebook Ads? Both Google and Facebook have…
10 min read
Cross-Channel Marketing 101: What It Is and How to Use It
Are you curious about cross-channel marketing, but you’re not 100% sure what it is (or if it’s right for your business)? Cross-channel marketing can…
8 min read
7 Swydo Alternatives to Build Marketing Reports
Are you looking for the best Swydo alternatives to build your marketing reports? Swydo is a reporting and monitoring tool for marketers. It helps you…
9 min read
Client Reporting: 7 Reasons to Keep Your Clients "in the Know"
Are you struggling with client reporting, and looking for ways to streamline the process? Creating marketing reports for clients can be a huge asset…
8 min read
LinkedIn Analytics: 7 KPIs You Need to Track from LinkedIn
Are you using LinkedIn for your marketing strategy, but not sure which metrics or KPIs you should track? LinkedIn analytics are a powerful asset to…
9 min read
How to Get More Clients for Your Digital Marketing Agency
Are you trying to figure out how to get more clients for your digital marketing agency? Even though you’re running marketing services for other…
9 min read
How to Make a Marketing Report (That Actually Boosts ROI)
Are you trying to make a marketing report to get more clarity around your goals and build a strong marketing strategy? Lots of new marketers or…
9 min read
8 Facebook Ads Report Tools for a Larger ROAS
Are you looking for the best Facebook Ads report tools to see a larger return on ad spend (ROAS)? Facebook Ads can be one of the biggest drivers of…
9 min read
Monthly Instagram Likes: What They Mean (& How to Get More)
Are you trying to boost your monthly Instagram ‘Likes’ count, but not sure how to go about it? Instagram ‘Likes’ are an interesting metric. They give…
9 min read
Content Brief: How to Make One and Track the Results
Are you trying to create content briefs for writers, but not sure where (or how) to start? Content briefs are a great way of making sure everyone on…
9 min read
Lead Lifecycle Explained: What It Is (& Why It Matters)
Have you heard the term “lead lifecycle,” but you’re not 100% clear on what it is (or how to use it)? If so, then you’re definitely in the right place…
8 min read
Advantages and Disadvantages of Pay Per Click Advertising
Are you wondering if pay-per-click (PPC) advertising is right for your business? PPC advertising can be one of your marketing strategy’s most powerful…
9 min read
Google Analytics Audit: The Most Comprehensive Guide Around
Do you want to run a Google Analytics audit, but not sure where to start? Fortunately, you've come to the right place. Because, today, I'm sharing my…
26 min read
WooCommerce Reports: Combining eCom Data With Other Channels
Are you trying to build WooCommerce reports for your online store, but having trouble syncing data from other platforms? WooCommerce can be one of the…
8 min read
Agency Resources: White Label SEO Plugins
Are you looking for the best white label SEO plugins to help you quickly and easily boost your rankings? WordPress is one of the most popular…
9 min read
Monthly Marketing Reports: What KPIs to Include
Are you wondering what the best KPIs are for your monthly marketing reports? Welcome to the final post in our 3 part series on daily, weekly, and…
10 min read
Weekly Marketing Reports: What KPIs to Include
Are you looking for which KPIs you should include in your weekly marketing reports? Recently we released a post on “daily marketing reports” as the…
10 min read
Daily Marketing Report Sample KPIs: What to Include
Are you thinking about starting daily marketing reports, but not sure if you need them? One common misconception about working with data is the idea…
10 min read
The Best AgencyAnalytics Alternatives for Marketing Reports
Are you looking for a few AgencyAnalytics alternatives to build better marketing reports? AgencyAnalytyics is one of the most popular marketing report…
9 min read
How Report Automation Saves You Time, Money, & Headaches
Are you starting to take your marketing reports more seriously, and wondering if the setup is worth the investment? Marketing report automation can be…
11 min read
Agency Resources: 8 Best SEO Reporting Tools (2021)
Are you looking for the best SEO reporting tools for 2021? Each year, search engine optimization (SEO) gets more competitive. That means you need…
10 min read
Mailchimp Reports: How to Consolidate Data into ONE Report
Are you building Mailchimp reports that give you clear, accurate data about your return on investment (ROI)? Email marketing can be one of the best…
12 min read
KPI Reports Explained: What They Are & Why You Need Them
Are you looking into creating KPI reports, but want to make sure you’re spending your time wisely? Creating strategic marketing reports can be one of…
9 min read
KPI Analytics: All the KPIs You Should Track with Google
Are you looking for the right KPI analytics to track to improve your marketing strategy? Google Analytics is one of the most powerful tools in the…
12 min read
The Best DashThis Alternatives for Building Marketing Reports
Are you looking for the best DashThis alternatives to build your marketing reports? DashThis is a popular solution for building and automating…
9 min read
What Is Metrics Reporting (& How Can It Increase Revenue?)
Are you wondering how metrics reporting can improve your bottom line? Many people think that marketing is all about the “creatives.” Catchy slogans…
10 min read
Agency Resources: White Label Social Media Posting
Are you looking for the best white label social media posting agencies or tools to help with your social strategy? Social media can be one of your…
13 min read
Bots and Spam in Google Analytics: Problems & Solutions
Have you recently noticed some bot traffic or spam in Google Analytics? No worries. You’re not alone. Google Analytics is the business’s source of…
10 min read
Your Top 21 KPIs: Marketing Made Easy
Are you wondering what key performance indicators (KPIs) you should include in your marketing reports? KPIs in marketing are crucial for your…
12 min read
Agency Resources: White Label Facebook Ads Agencies and Tools
Are you looking for the best white label Facebook Ads agency or tool to help with your paid ad strategy? Advertising on Facebook has the potential to…
11 min read
The Best Google AdWords Reporting Tools to Track ROI
Are you looking for the best Google AdWords reporting tool to make sure you’re getting the biggest bang for your buck? Google Ads (formerly known as…
10 min read
The Problem (and Solution) to Business Metrics Dashboards
Are you looking for an alternative to using business metrics dashboards? It’s no secret that having consistent access to the right data will help your…
10 min read
White Label Digital Marketing Agencies and Tools
Are you searching for white label digital marketing agencies to help lighten your marketing load? Digital marketing agencies can be a game-changer for…
10 min read
The Best Social Media Reporting Tools You Need to Try
Are you looking for the best social media reporting tools to track your ROI? It’s no secret that social media can be one of the most popular ways to…
11 min read
Facebook Metrics You Need to Track to Increase Revenue
Are you curious about which Facebook metrics you should be tracking in your marketing reports? Every marketer knows the value Facebook can bring to…
11 min read
Agency Resources: White Label SEO Agencies
Are you searching for the best white label SEO agencies to improve your rankings? Search engine optimization (SEO) can be one of your marketing team’s…
11 min read
The Best Klipfolio Alternatives for Marketing Reports
Are you looking for the best Klipfolio alternatives for marketing reports? Creating marketing reports is one of the best ways to plan your strategy…
9 min read
Impressions vs. Reach: Why They Matter (by Platform)
Are you trying to understand the difference between impressions vs. reach and how they affect your marketing strategy? Both impressions and reach are…
10 min read
How to Build a Social Media Report to Boost Your ROI
Do you want to build a social media report that quickly shows the data you need to make smarter marketing decisions? Marketing reports are an…
11 min read
Real-Time Google Analytics Alerts: What They Are (& Why They Matter)
Are you using real-time Google Analytics alerts to keep you up-to-date on your traffic, conversions, and sales? Google Analytics (GA) is by far the…
10 min read
Best Marketing Analytics Tools to Ensure Your Company’s Growth
Are you looking for the best marketing analytics tools to track and improve your site’s performance? Every marketer knows that the key to their…
10 min read
LinkedIn Ad Tracking: What Data Do You Need?
Are you tracking the right data when it comes to your LinkedIn ads? LinkedIn can be one of the most powerful business-to-business (B2B) marketing…
9 min read
How to Accurately Track Google Analytics Custom Funnels (in Minutes)
Are you using a Google Analytics custom funnel to track your customer journey? If not, you could be leaving tons of conversions on the table. With all…
9 min read
3 Ways to Create Marketing Reports for Funnel Tracking
Wouldn't it be great if your marketing strategy worked in a total vacuum? By that, I mean marketing strategies would be so much more simple if one…
11 min read
How to Send Google Analytics Marketing Reports by Email (the RIGHT Way)
Google Analytics (GA) is one of the most valuable free marketing tools at your disposal. It can help you create better strategies, improve your SEO…
11 min read
How to Optimize Mailchimp Open Rates: 7 Actionable Tips
Are you sending out killer email campaigns but struggling to optimize your Mailchimp open rates? Look, I don’t care what anyone says: email marketing…
14 min read
Google Analytics 101: How to Find and Fix Your Real Problem
You've got a site, and you've made sure Google Analytics (GA) is installed. Now, you look at various metrics and reports in Google Analytics...once in…
10 min read
How to Finish First With 2 of Google's Top Tools
Both Google Analytics and Google Search Console are excellent tools for optimizing your marketing strategy, but they play different roles. Believe it…
9 min read
The Best Marketing Report Tool to Grow Your Business: 3 Popular Choices
When you’ve got an important decision to make, there’s an old saying: "Go with your gut." Now, this advice is perfect for choosing movies, restaurants…
11 min read
Instagram Marketing: 6 KPIs You Need to Have (+3 Helpful Metrics)
If you had to guess, how many social media platforms do you think exist right now? 10…? 20…? 50…? Turns out, there are over 65 social media platforms…
17 min read
Case Study: Why onvista Trusts Metrics Watch Month After Month
This case study was a real pleasure to create, probably because I regard this client so highly. And while I definitely recommend reading the entire…
12 min read
UTMs: What They Are And How to Use Them the Right Way
Ok. So... funny story. Note: Not in the mood for a funny story? No worries. Jump straight to "What is a UTM parameter?" Recently, I was talking with…
11 min read
What KPI Metrics Make a Valuable Report for Small Business?
Step back from your online business for a minute, and imagine you opened a brick and mortar store. Every night of the week, you run cool promotional…
12 min read