Martech Hub

SEO Report for Clients Made EASY: What to Track (& Why)

Are you trying to create SEO reports for clients, but you're not sure which KPIs to include? If you're running an agency that offers SEO services…

9 min read

How to Find Clients on LinkedIn: 5 Proven Strategies

Do you want to learn how to find clients on LinkedIn? One of the hardest parts about running an agency is figuring out how to find new leads. While…

10 min read

Paid Search Dashboards: Is There a Better Solution?

Are you trying to create a paid search dashboard for your team or clients? Paid search reports can be a great way to understand your budget and create…

8 min read

6 Types of Attribution Models You Can Use for Better Data

Do you want to learn more about different types of attribution models? Learning more about your customer's journey is a critical part of increasing…

10 min read

How to Create a Social Media Audit (& the KPIs You Should Track)

Are you trying to run a social media audit to improve your marketing strategy? Social media remains one of the best ways to reach, target, and engage…

9 min read

Email Campaign Reports: 7 KPIs to Start Tracking Today

Are you trying to build and track your email campaign reports? Email marketing is still one of the best ways you can reach your audience. Unlike…

8 min read

6 Types of Marketing Report (That You'll Actually Use)

Are you looking for different types of marketing reports that you can use to grow your business? Understanding which of your marketing campaigns are…

8 min read

Digital Marketing KPIs You Need to Track Today

Are you trying to track your company’s growth, but not sure which digital marketing KPIs to include? Over the past decade, digital marketing has…

9 min read

How to Get the Most from Your Digital Marketing Performance Report

Do you want to create a digital marketing performance report, but you're not sure where to start? Understanding how your (or your client's) marketing…

10 min read

How to Check eCommerce Tracking in Google Analytics

Do you want to learn how to set up and check eCommerce tracking in Google Analytics? Knowing how much you’re selling is one of the biggest keys to…

8 min read

Agency Rank Tracker: 8 Tools You Need

Are you looking for the best rank tracker tools to optimize your SEO strategy? Rank tracking is a key part of driving more organic traffic. By knowing…

8 min read

Facebook Ads KPIs: All the Metrics You Should Be Tracking NOW

Are you wondering what Facebook ads KPIs you should be tracking to see a larger return on your ad spend? Facebook ads can be one of the best tools at…

8 min read

7 Best eCommerce Reporting Tools to Track (& Boost) Sales

Are you looking for the best eCommerce reporting tools? Knowing how much your store is making is a key part in growing your business. By seeing how…

8 min read

What Are Google Analytics Alerts? (& Why They Aren't Enough Anymore)

Are you wondering, “What are Google Analytics alerts?” Google Analytics is an incredibly powerful tool. It helps you track your traffic, engagement…

8 min read

PPC ROI Tracking: Is What You're Spending Worth It?

Are you trying to improve your pay-per-click (PPC) ROI tracking to see if you can justify the amount you’re spending on ads? Paid ads can be a great…

9 min read

What to Include in Your Quarterly Marketing Reports

Are you looking for the right KPIs to include in your quarterly marketing reports? Creating reports for your team or clients is crucial to optimizing…

10 min read

The New Google Analytics (GA4): Should You Make the Switch?

If you’re anything like me, you’ve been seeing a lot of buzz around the new Google Analytics (known as “Google Analytics 4” or “GA4” for short). It…

24 min read

7 Best Digital Marketing Report Tools to Track Your Efforts

Are you looking for the best digital marketing report tools to track (and improve) your marketing strategy? While there are hundreds of great digital…

8 min read

Marketing Audit Report: What They Are & How to Make One

Do you want to create a marketing audit report, but you’re not sure where to start? Over the years, I’ve seen too many marketers create strategies and…

9 min read

7 Client Reporting Software to Save Time and Win Trust

Are you looking for the best client reporting software for your agency? Client reporting can be one of the biggest assets to your company’s growth…

8 min read

How to Create Google Analytics Custom Reports (2 Methods)

Are you trying to make Google Analytics custom reports, but not sure the best way to go about it? Google Analytics can be one of the most powerful…

9 min read

7 Google Analytics Tips for Better (& More Profitable) Tracking

Are you looking for the best Google Analytics tips for more accurate tracking? Google Analytics is hands down the best free resource for businesses to…

10 min read

How to Scale Your Digital Marketing Agency: 9 Tips and Tricks

Are you trying to figure out how to scale your digital marketing agency? While digital marketing agencies are usually pros at drumming up new clients…

9 min read

How to Build a PPC Report (the Easy Way)

Are you wondering how to build a PPC report without spending hours manually compiling the data? A good pay-per-click (PPC) strategy can be one of your…

9 min read

7 Cross Channel Marketing Tools to Attract (& Track) Leads

Are you looking for the best cross channel marketing tools to help grow your business? When it comes to attracting new leads to your site, it seems…

8 min read

How Automated Reporting Saves You Time and Drives More Profit

Are you considering automated reporting, but not sure if it’s worth the time or effort? As the founder of Metrics Watch, you can probably guess that I…

8 min read

7 Tips for Making a Profitable Email Marketing Report

Are you struggling to make email marketing reports that actually who your return on investment (ROI)? Or, like most marketers, are you simply tracking…

9 min read

Google Ads vs Facebook Ads: Which Is Better for PPC?

Are you trying to determine which would be better for your pay-per-click (PPC) strategy, Google Ads vs. Facebook Ads? Both Google and Facebook have…

10 min read

Cross-Channel Marketing 101: What It Is and How to Use It

Are you curious about cross-channel marketing, but you’re not 100% sure what it is (or if it’s right for your business)? Cross-channel marketing can…

8 min read

7 Swydo Alternatives to Build Marketing Reports

Are you looking for the best Swydo alternatives to build your marketing reports? Swydo is a reporting and monitoring tool for marketers. It helps you…

9 min read

Client Reporting: 7 Reasons to Keep Your Clients "in the Know"

Are you struggling with client reporting, and looking for ways to streamline the process? Creating marketing reports for clients can be a huge asset…

8 min read

LinkedIn Analytics: 7 KPIs You Need to Track from LinkedIn

Are you using LinkedIn for your marketing strategy, but not sure which metrics or KPIs you should track? LinkedIn analytics are a powerful asset to…

9 min read

How to Get More Clients for Your Digital Marketing Agency

Are you trying to figure out how to get more clients for your digital marketing agency? Even though you’re running marketing services for other…

9 min read

How to Make a Marketing Report (That Actually Boosts ROI)

Are you trying to make a marketing report to get more clarity around your goals and build a strong marketing strategy? Lots of new marketers or…

9 min read

8 Facebook Ads Report Tools for a Larger ROAS

Are you looking for the best Facebook Ads report tools to see a larger return on ad spend (ROAS)? Facebook Ads can be one of the biggest drivers of…

9 min read

Monthly Instagram Likes: What They Mean (& How to Get More)

Are you trying to boost your monthly Instagram ‘Likes’ count, but not sure how to go about it? Instagram ‘Likes’ are an interesting metric. They give…

9 min read

Content Brief: How to Make One and Track the Results

Are you trying to create content briefs for writers, but not sure where (or how) to start? Content briefs are a great way of making sure everyone on…

9 min read

Lead Lifecycle Explained: What It Is (& Why It Matters)

Have you heard the term “lead lifecycle,” but you’re not 100% clear on what it is (or how to use it)? If so, then you’re definitely in the right place…

8 min read

Advantages and Disadvantages of Pay Per Click Advertising

Are you wondering if pay-per-click (PPC) advertising is right for your business? PPC advertising can be one of your marketing strategy’s most powerful…

9 min read

Google Analytics Audit: The Most Comprehensive Guide Around

Do you want to run a Google Analytics audit, but not sure where to start? Fortunately, you've come to the right place. Because, today, I'm sharing my…

26 min read

WooCommerce Reports: Combining eCom Data With Other Channels

Are you trying to build WooCommerce reports for your online store, but having trouble syncing data from other platforms? WooCommerce can be one of the…

8 min read

Agency Resources: White Label SEO Plugins

Are you looking for the best white label SEO plugins to help you quickly and easily boost your rankings? WordPress is one of the most popular…

9 min read

Monthly Marketing Reports: What KPIs to Include

Are you wondering what the best KPIs are for your monthly marketing reports? Welcome to the final post in our 3 part series on daily, weekly, and…

10 min read

Weekly Marketing Reports: What KPIs to Include

Are you looking for which KPIs you should include in your weekly marketing reports? Recently we released a post on “daily marketing reports” as the…

10 min read

Daily Marketing Report Sample KPIs: What to Include

Are you thinking about starting daily marketing reports, but not sure if you need them? One common misconception about working with data is the idea…

10 min read

The Best AgencyAnalytics Alternatives for Marketing Reports

Are you looking for a few AgencyAnalytics alternatives to build better marketing reports? AgencyAnalytyics is one of the most popular marketing report…

9 min read

How Report Automation Saves You Time, Money, & Headaches

Are you starting to take your marketing reports more seriously, and wondering if the setup is worth the investment? Marketing report automation can be…

11 min read

Agency Resources: 8 Best SEO Reporting Tools (2021)

Are you looking for the best SEO reporting tools for 2021? Each year, search engine optimization (SEO) gets more competitive. That means you need…

10 min read

Mailchimp Reports: How to Consolidate Data into ONE Report

Are you building Mailchimp reports that give you clear, accurate data about your return on investment (ROI)? Email marketing can be one of the best…

12 min read

KPI Reports Explained: What They Are & Why You Need Them

Are you looking into creating KPI reports, but want to make sure you’re spending your time wisely? Creating strategic marketing reports can be one of…

9 min read

KPI Analytics: All the KPIs You Should Track with Google

Are you looking for the right KPI analytics to track to improve your marketing strategy? Google Analytics is one of the most powerful tools in the…

12 min read

The Best DashThis Alternatives for Building Marketing Reports

Are you looking for the best DashThis alternatives to build your marketing reports? DashThis is a popular solution for building and automating…

9 min read

What Is Metrics Reporting (& How Can It Increase Revenue?)

Are you wondering how metrics reporting can improve your bottom line? Many people think that marketing is all about the “creatives.” Catchy slogans…

10 min read

Agency Resources: White Label Social Media Posting

Are you looking for the best white label social media posting agencies or tools to help with your social strategy? Social media can be one of your…

13 min read

Bots and Spam in Google Analytics: Problems & Solutions

Have you recently noticed some bot traffic or spam in Google Analytics? No worries. You’re not alone. Google Analytics is the business’s source of…

10 min read

Your Top 21 KPIs: Marketing Made Easy

Are you wondering what key performance indicators (KPIs) you should include in your marketing reports? KPIs in marketing are crucial for your…

12 min read

Agency Resources: White Label Facebook Ads Agencies and Tools

Are you looking for the best white label Facebook Ads agency or tool to help with your paid ad strategy? Advertising on Facebook has the potential to…

11 min read

The Best Google AdWords Reporting Tools to Track ROI

Are you looking for the best Google AdWords reporting tool to make sure you’re getting the biggest bang for your buck? Google Ads (formerly known as…

10 min read

The Problem (and Solution) to Business Metrics Dashboards

Are you looking for an alternative to using business metrics dashboards? It’s no secret that having consistent access to the right data will help your…

10 min read

White Label Digital Marketing Agencies and Tools

Are you searching for white label digital marketing agencies to help lighten your marketing load? Digital marketing agencies can be a game-changer for…

10 min read

The Best Social Media Reporting Tools You Need to Try

Are you looking for the best social media reporting tools to track your ROI? It’s no secret that social media can be one of the most popular ways to…

11 min read

Facebook Metrics You Need to Track to Increase Revenue

Are you curious about which Facebook metrics you should be tracking in your marketing reports? Every marketer knows the value Facebook can bring to…

11 min read

Agency Resources: White Label SEO Agencies

Are you searching for the best white label SEO agencies to improve your rankings? Search engine optimization (SEO) can be one of your marketing team’s…

11 min read

The Best Klipfolio Alternatives for Marketing Reports

Are you looking for the best Klipfolio alternatives for marketing reports? Creating marketing reports is one of the best ways to plan your strategy…

9 min read

Impressions vs. Reach: Why They Matter (by Platform)

Are you trying to understand the difference between impressions vs. reach and how they affect your marketing strategy? Both impressions and reach are…

10 min read

How to Build a Social Media Report to Boost Your ROI

Do you want to build a social media report that quickly shows the data you need to make smarter marketing decisions? Marketing reports are an…

11 min read

Real-Time Google Analytics Alerts: What They Are (& Why They Matter)

Are you using real-time Google Analytics alerts to keep you up-to-date on your traffic, conversions, and sales? Google Analytics (GA) is by far the…

10 min read

Best Marketing Analytics Tools to Ensure Your Company’s Growth

Are you looking for the best marketing analytics tools to track and improve your site’s performance? Every marketer knows that the key to their…

10 min read

LinkedIn Ad Tracking: What Data Do You Need?

Are you tracking the right data when it comes to your LinkedIn ads? LinkedIn can be one of the most powerful business-to-business (B2B) marketing…

9 min read

How to Accurately Track Google Analytics Custom Funnels (in Minutes)

Are you using a Google Analytics custom funnel to track your customer journey? If not, you could be leaving tons of conversions on the table. With all…

9 min read

3 Ways to Create Marketing Reports for Funnel Tracking

Wouldn't it be great if your marketing strategy worked in a total vacuum? By that, I mean marketing strategies would be so much more simple if one…

11 min read

How to Send Google Analytics Marketing Reports by Email (the RIGHT Way)

Google Analytics (GA) is one of the most valuable free marketing tools at your disposal. It can help you create better strategies, improve your SEO…

11 min read

How to Optimize Mailchimp Open Rates: 7 Actionable Tips

Are you sending out killer email campaigns but struggling to optimize your Mailchimp open rates? Look, I don’t care what anyone says: email marketing…

14 min read

Google Analytics 101: How to Find and Fix Your Real Problem

You've got a site, and you've made sure Google Analytics (GA) is installed. Now, you look at various metrics and reports in Google Analytics...once in…

10 min read

How to Finish First With 2 of Google's Top Tools

Both Google Analytics and Google Search Console are excellent tools for optimizing your marketing strategy, but they play different roles. Believe it…

9 min read

The Best Marketing Report Tool to Grow Your Business: 3 Popular Choices

When you’ve got an important decision to make, there’s an old saying: "Go with your gut." Now, this advice is perfect for choosing movies, restaurants…

11 min read

Instagram Marketing: 6 KPIs You Need to Have (+3 Helpful Metrics)

If you had to guess, how many social media platforms do you think exist right now? 10…? 20…? 50…? Turns out, there are over 65 social media platforms…

17 min read

Case Study: Why onvista Trusts Metrics Watch Month After Month

This case study was a real pleasure to create, probably because I regard this client so highly. And while I definitely recommend reading the entire…

12 min read

UTMs: What They Are And How to Use Them the Right Way

Ok. So... funny story. Note: Not in the mood for a funny story? No worries. Jump straight to "What is a UTM parameter?" Recently, I was talking with…

11 min read

What KPI Metrics Make a Valuable Report for Small Business?

Step back from your online business for a minute, and imagine you opened a brick and mortar store. Every night of the week, you run cool promotional…

12 min read