Martech Hub

How to Accurately Track Google Analytics Custom Funnels (in Minutes)

Are you using a Google Analytics custom funnel to track your customer journey? If not, you could be leaving tons of conversions on the table. With all…

9 min read

3 Ways to Create Marketing Reports for Funnel Tracking

Wouldn't it be great if your marketing strategy worked in a total vacuum? By that, I mean marketing strategies would be so much more simple if one…

11 min read

How to Send Google Analytics Marketing Reports by Email (the RIGHT Way)

Google Analytics (GA) is one of the most valuable free marketing tools at your disposal. It can help you create better strategies, improve your SEO…

11 min read

How to Optimize Mailchimp Open Rates: 7 Actionable Tips

Are you sending out killer email campaigns but struggling to optimize your Mailchimp open rates? Look, I don’t care what anyone says: email marketing…

14 min read

Google Analytics 101: How to Find and Fix Your Real Problem

You've got a site, and you've made sure Google Analytics (GA) is installed. Now, you look at various metrics and reports in Google Analytics...once in…

10 min read

How to Finish First With 2 of Google's Top Tools

Both Google Analytics and Google Search Console are excellent tools for optimizing your marketing strategy, but they play different roles. Believe it…

9 min read

The Best Marketing Report Tool to Grow Your Business: 3 Popular Choices

When you’ve got an important decision to make, there’s an old saying: "Go with your gut." Now, this advice is perfect for choosing movies, restaurants…

11 min read

Instagram Marketing: 6 KPIs You Need to Have (+3 Helpful Metrics)

If you had to guess, how many social media platforms do you think exist right now? 10…? 20…? 50…? Turns out, there are over 65 social media platforms…

16 min read

Case Study: Why onvista Trusts Metrics Watch Month After Month

This case study was a real pleasure to create, probably because I regard this client so highly. And while I definitely recommend reading the entire…

12 min read

UTMs: What They Are And How to Use Them the Right Way

Ok. So... funny story. Note: Not in the mood for a funny story? No worries. Jump straight to "What is a UTM parameter?" Recently, I was talking with…

11 min read

What KPI Metrics Make a Valuable Report for Small Business?

Step back from your online business for a minute, and imagine you opened a brick and mortar store. Every night of the week, you run cool promotional…

12 min read