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8 Best eCommerce Reporting Tools to Track (& Boost) Sales

8 Best eCommerce Reporting Tools to Track (& Boost) Sales

Are you looking for the best eCommerce reporting tools?

Knowing how much your store is making is a key part of growing your business. By seeing how much revenue you’re generating, you can create better budgets for your marketing and sales strategies.

The only problem? Manually creating marketing reports is a long, tedious, and time-consuming process.

That’s why it’s important to invest in the right eCommerce reporting tool. That way, you get more accurate data at your fingertips in a fraction of the time.

So, today, we’re going to share 8 of the BEST eCommerce reporting tools on the market.

Let’s dive straight into the list.

Section link8 Best eCommerce Reporting Tools

Section link1) Metrics Watch

metrics watch report builder preview

Metrics Watch is one of the best eCommerce reporting tools on the market. It allows you to automatically pull data from your favorite marketing platforms, such as:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Facebook
  • Instagram
  • Google Sheets
  • And more…

Plus, you don’t need any technical experience to build professional marketing reports in minutes. That’s because Metrics Watch has a drag-and-drop visual builder.

And once your reports are built, you can remove all of Metric Watch’s branding for something closer to a white-label experience.

But what really sets Metrics Watch apart from its competitors is how these reports get shared. Unlike other reporting tools, this software sends reports directly to your recipient’s inbox.

That means no more messy PDF attachments to keep organized and no more user login management roles to assign.

Instead, you can send key eCommerce data to the people who need to see it in a format they already know. And once this is set up the first time, flip the switch to “autopilot” to resend these reports on a daily, weekly, or monthly basis.


  • Drag and drop builder
  • Syncs with your favorite marketing channels
  • Reports sent directly to your recipients’ inbox
  • Automated sending
  • Custom branding


Paid plans start at only $29/month.

There’s also a 14-day free trial that you can start using today (no credit card required).

Click below to begin your 100% risk-free Metrics Watch account now:

Try Metrics Watch today!

Section link2) Whatagraph

Whatagraph homepage

Whatagraph is one of the easiest to use ecommerce reporting tools in the market and it supports a large number of data sources that any e-commerce store owner will find useful. Besides native integrations with platforms like WooCommerce, Shopify, and BigCommerce, there are plenty of other tools you'll find useful in your reports.


  • 40+ data sources with tools such as Google Analytics, Google Search Console, LinkedIn Ads, Facebook Ads, Ahrefs, SEMRush, and many others
  • 100+ report and dashboard templates that let you get started in minutes
  • real-time dashboards that let you see key metrics in one place at a glance


The tool may be a pricier option for some and you have to commit to an annual plan.


Plans start at $199/mo.

Whatagraph doesn't offer any free trials, but they do have a generous 30-day money-back guarantee.

Try Whatagraph today!

Section link3) SyncSpider

sync spider homepage

SyncSpider offers an effective solution for managing all your data across multiple channels, letting you automate daily tasks and synchronize data on a schedule or by the event.

They support hundreds of integrations to meet all your eCommerce needs - from CRMs and booking tools to email marketing and online marketplaces, including WooCommerce, Shopify, Etsy, Amazon, Stripe, PayPal, and more.

Key Features

  • Hundreds of integrations
  • No coding knowledge or developer needed
  • Easily migrate your offline data online
  • Works in batches
  • Connects with legacy Windows software


SyncSpider offers a 14-day free trial so you can test all their features, plus a Free Forever plan (with basic functions).

Pricing starts at just $7.50/mo for the Starter plan, aimed at startups and developing businesses. Pro plans start at $49/mo, offering unlimited integrations and tasks and tailored more towards eCommerce stores focussed on growth.

Try SyncSpider today!

Want to Boost the ROI of Your E-Commerce Campaigns?

Metrics Watch pulls all your KPIs into one report, sent directly to your inbox – friction free reporting has never been so easy!

Or just dive headfirst into the real thing with a FREE 14-day trial (no credit card required)

Section link4) Kissmetrics

kissmetrics homepage

Learn more about your customers and how they behave on your site with Kissmetrics, a reporting tool aimed at eCommerce and SaaS businesses. The pared-back platform helps you build funnels, analyze customer behavior, and track your revenue.


  • Breaks your revenue down by channel and customer cohort
  • Helps you track your most popular products
  • Analyzes your customer journeys to help you uncover the impact of different touchpoints
  • Identifies inactive customers, so you can build targeted marketing campaigns


The interface isn’t the most intuitive and some users have commented that tasks take longer because of this. The price is also higher than some other tools, putting Kissmetrics out of budget for most smaller eCommerce businesses.


Kissmetrics’ starter plan comes in at $299 per month.

Try Kissmetrics today!

Section link5) Glew

glew homepage

Glew is a business intelligence tool that aims to bring all your data together in one place. For eCommerce brands, Glew combines your marketing, customer behavior, and sales metrics, giving you a 360-degree view of your store’s performance.


  • Has integrations available for most of the popular eCommerce and digital marketing tools
  • Lets you customize your reports by choosing which metrics and visualizations you want to include
  • Offers eCommerce dashboards, so you can see your most important KPIs at a glance
  • Combines metrics on your marketing, products, inventory, and customer behavior in one platform


If you want the full customization options for your reports and dashboards, you’ll need to opt for the more expensive Glew Plus – these features aren’t available on the cheaper plan. Glew also bills annually, so you’ll be committing to a 12-month plan when you sign up.


Glew offers a free-forever account with limited features for you to try. Pricing plans are based on your revenue, with the cheapest plan starting at $79 per month.

Try Glew today!

Section link6) Woopra

woopra homepage

With plenty of integrations and a focus on tracking customer journeys, Woopra helps eCommerce businesses understand every aspect of their store’s performance. It brings together metrics from your marketing, website, and sales, giving you everything you need to boost your revenue and retain customers.


  • Has a wide range of integrations, including WooCommerce, Shopify, and Marketo
  • Helps you visualize your customer journey and analyze the impact of each touchpoint
  • Offers segmentation options so that you can see how different customer cohorts behave
  • Builds individual profiles for every one of your customers


The user interface can cause beginners some problems, as it isn’t the most intuitive platform out there. The price will also put most smaller businesses off.


Woopra offers a free 14-day trial and a free plan with limited features. Pro plans start at $999 per month.

Try Woopra today!

Section link7) Mixpanel

mixpanel homepage

Mixpanel makes your product the star of the show, with product-based analytics designed to help you make more sales. Identify where in your funnel users are most likely to drop off, see how different segments of your audience behave, and visualize your customer journeys.


  • Offers custom alerts to let you know when changes in your data need your attention
  • Delivers weekly digests to Slack or via email to keep everyone updated
  • Makes it easy to build funnels and add filters
  • Includes retention reports to help you keep your customers for the long-term


Mixpanel is a complex tool, so the learning curve is steep, and it will take a while for non-tech savvy users to get to grips with it. There aren’t many templates available, which means getting set up at first can take some time.


You can access some of Mixpanel’s basic features on the free plan. Paid plans start at $20 per month.

Try Mixpanel today!

Section link8) Heap

heap homepage

Heap is a digital insights platform that aims to uncover those ‘unknown unknowns’ in your eCommerce data. Based on customer journeys, it gathers information on your visitors’ behavior as they move around your site, then presents its findings to help you optimize your funnels and increase your sales.


  • Integrates with Shopify and Marketo
  • Tracks your website visitors to better understand their behavior
  • Includes product analysis tools
  • Helps you create new reporting dashboards quickly with pre-built templates


Heap is focused on tracking customers once they reach your website, but it won’t give you much data on the marketing that got visitors there in the first place. You can track email marketing, but not social media or PPC campaigns.


Heap offers a free plan that will give you a taste of some of its features. You’ll need to get in touch with the Heap team to discuss pricing for their paid plans.

Try Heap today!

And that’s all for today!

These have been 8 of the best eCommerce reporting tools on the market to help you track and boost your sales.

We hope you enjoyed this post and, if you did, you’ll definitely want to read the following articles:

These resources will have even more information on how you can build profitable marketing and sales reports to optimize your efforts and drive MORE profits.

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