Do you want to learn how to find clients on LinkedIn?
One of the hardest parts about running an agency is figuring out how to find new leads. While SEO, paid ads, and email marketing are excellent strategies, there's another low-hanging fruit path:
LinkedIn.
That's why, today, we're going to share 95proven strategies for drumming up new leads on LinkedIn. Then we'll share 3 things to avoid (yes, they're common sense... but you'll see people do them EVERY DAY).
Ready to get started? Let's dive straight into the list!
How to Find Clients on LinkedIn
1) Get Clear on What You Can Offer
Before you can find people to talk to, it's important that you know what your agency offers. This will help guide your strategy for finding new leads on LinkedIn and let potential clients understand the value of working with you.
To do this, make a list of keywords related to what makes your agency unique or stand out from the competition.
For example, if your agency provides SEO services and optimization as well as social media marketing, you might come up with keywords like "SEO," "social media manager," and "marketing consultant."
Once you have a list of relevant keywords that describe what makes your company special or different from others in the industry, it's time to find real-life people who might need your services.
This is where LinkedIn comes in: you'll be able to search based on industry and keywords, meaning that the pool of potential leads will be narrowed down for you
You can also use LinkedIn's advanced search function to filter by location or title so that it matches certain criteria.
2) Understand Your Audience
Next, it's important to understand your audience. What do you think they're looking for in an agency? What frustrates them about the way that agencies operate or what would make a company different from the rest?
Some questions to ask yourself:
- What industry are potential clients working in?
- What is their purchasing decision timeline?
- What are their goals for the future?
In order to understand your audience, it's a good idea to get in touch with them directly. This can be done by hosting live events or webinars where you're able to interact and have real conversations with potential clients about what they want.
This will help you determine what will make your agency different than others who are competing for their business.
Keeping these questions in mind, browse LinkedIn to find potential clients and get ready to reach out!
3) Edit Your LinkedIn Profile/Business Page
Out of all the tips on the list, this one is the most frustrating to discuss.
Why? Because it's so glaringly obvious that you should have an up-to-date LinkedIn profile if you want to find new clients on the platform.
And yet, even though EVERYONE knows this, it's usually the task that gets put on the backburner for longest.
Many LinkedIn profiles are built to be "good enough," and you might not even realize how many leads get lost when users visit your personal or business page.
So one of the first things you'll want to do is edit your LinkedIn profile.
You can use this as a chance to introduce yourself and highlight what makes your agency different from others in the industry. The key here is to make yourself stand out.
It's also important that you include a professional photo, links back to other social media profiles (if applicable), and any contact information on there.
Your business page should also be up-to-date and include a variety of photos to help potential clients understand who you are. It's important that your company can be found easily on Google, which is why it's important for the name of your agency to show up in as many places as possible (without stuffing it in awkwardly).
Next, fill out other important information such as:
- The location of the company
- The services they provide
- Their contact information and social media links
- What makes them different than other agencies in the industry? (i.e., "We're a boutique marketing agency that specializes exclusively in digital marketing.")
When you have all of this filled out, make sure to upload professional photos on your business page and in your company profile.
4) Create (& Promote) Valuable Content
Interestingly enough, the best way to get new leads is by creating content.
That's right: you'll want to create and promote valuable content that will be share-worthy on LinkedIn (which means it needs to have an interesting title).
This could include a blog post about how your agency has helped companies in the past or a video outlining your business process.
The goal is to create content that will be valuable and helpful for potential clients so they can see how you operate from a different perspective.
Case studies are an EXCELLENT resource to share on LinkedIn.
Once your post is created, make sure it's set up with the right headlines and keywords so people can find it easily when they search for specific skill sets in their industry or region (local search is a great tactic to find new leads).
5) Join LinkedIn Groups
Since LinkedIn is a platform where professionals communicate and share ideas, joining groups that your target market would be interested in will help you reach new clients.
For example, if your agency specializes in marketing for restaurants, join the "Restaurant Marketing" group on LinkedIn to find people who are looking for marketing services or social media management companies.
Participating in these groups is a great way to show potential clients who you are and what your company can do for them. It's important that you offer value when posting on LinkedIn, so make sure the content you share with others comments on their posts or asks questions about industry-related topics.
Again, if someone likes what you have to say, they'll share your post with their network (which is exactly what you want).
How NOT to Find Clients on LinkedIn:
So far, we have looked at 5 tips on how to find clients on LinkedIn.
And while those tips are good in theory, they need to be put into practice if you want them to be effective.
This is honestly the part of the equation I see 90% of marketing agencies missing. They know WHAT to do, they just don't have the time to do it.
Sometimes another approach you should take isn't actively doing anything, but avoiding certain strategies that are guaranteed to hurt your brand.
Here are 3 things you should never do on LinkedIn if you want to find new clients.
1) Don't spam people with uninvited invitations to connect. It's annoying and it won't get you the leads you're looking for.
If someone is interested in working with your agency, they'll let you know.
Be patient and trust that referral clients will find their way to you eventually if you do a good job of providing value and building relationships with others.
2) Don't follow up too aggressively.
Following up too much can turn potential clients off from your agency.
It's important to follow up, but don't send a message every day when they haven't responded.
Remember: the goal is to provide value and build relationships with others so that word of mouth will help grow your business in the future.
3) Don't post because you feel like you "should" post
Posting on LinkedIn because you feel like it's something that agencies "should" do is a mistake.
Just as with your other marketing efforts, the purpose of posting and participating in groups should be to provide value for others so they'll want to share your content (and work with you).
If no one is engaged or interested in your posts, it's likely a sign that you need to spend more time on the platform engaging back with your audience OR that the content you're creating isn't appealing to your buyer persona.
Either way, you should never create content just for the sake of it. Each piece of content you create should have two goals:
- Teach or give your audience something they didn't already know or have
- Get a certain number of new people to engage with the post to developed new relationships
The worst thing is seeing LinkedIn posts that don't accomplish either of these tasks. Instead, agencies will pump out "aimless content" because they think it's a best practice, but there's no real strategy behind it.
A better method is to ensure that you're genuinely helping your audience solve some problem while still growing your business.
And the best way to do that is to measure the results of your LinkedIn marketing campaigns.
Measuring Your Lead Generation Efforts
Whenever you're trying to get new clients, it can be easy to take the shotgun approach.
By that, I mean a lot of companies will try many different channels to see where they're gaining the most traction. Then they can double down their efforts on those strategies while (or before) refining the others.
That means you need to have consistent marketing reports that tell you which strategies are paying off.
The problem? Creating these reports is time-consuming, prone to human error and, let's face it, boring.
That's why I created Metrics Watch:
Metrics Watch is a marketing report builder that allows ANYONE to quickly and easily create professional reports for their team or clients.
This is important because you can integrate KPIs from your LinkedIn strategy (paid ads or organic posts) to make sure that your presence is growing on that platform.
But then you can sync that data with other tools, like:
- Google Analytics
- Google Search Console
- Google Ads
- Facebook (paid and organic)
- Instagram (paid and organic)
- And more...
Once you've built your lead generation reports, you can flip the switch to "autopilot."
That means once you've created a report with the codeless drag and drop builder, you can decide who needs the information and when.
Then your recipients will get that data directly in their email inbox (no messy PDFs or 3rd-party user role management to organize).
That makes Metrics Watch the perfect solution for agencies that are committed to showing clients their true value.
It's also great for internal teams that need this information to create smarter, data-driven strategies to attract new clients.
Want to see it in action for yourself? Click below to start your 100% risk-free Metrics Watch trial today (no credit card required):
Build Automated Digital Marketing Reports Today!And that's all for today! We hope you enjoyed this quick and easy guide on how to find clients on LinkedIn.
If you did enjoy this resource, you'll definitely want to check out these other articles:
These posts will have everything you need to build a stronger and more profitable LinkedIn strategy for your agency.