Are you looking for ideas to help you get more clients for your Facebook ads agency?
The biggest problem many agencies face during their growth is that they focus too much of their time marketing other businesses and not enough time marketing themselves.
But it's important to strike the right balance between the two.
A common roadblock to this is a lack of experience with business-to-business (B2B) marketing.
Your business-to-customer (B2C) skills may be rock solid, but if you don't have much experience in marketing with B2B then it can slow down the growth of your agency.
So, in this post we're going to share:
- 9 ways to help you find more clients fast
- Pros and cons of each method
- The best way to track your progress
These are a mix of both organic and paid strategies to help cater to budgets and agencies of any size.
Let's get started.
We're about to share with you 9 of the best ways to get more clients fast for your digital marketing agency.
Then we'll share with you how to track your progress to help manage your budget and maximize ROI as your client roster increases.
But before we start, we just want to highlight a crucial factor to keep in mind when growing your business, and that is:
Word of mouth is king.
This may seem like a bit of a no-brainer, but we can't stress the importance of this enough.
Remember, actions speak louder than words, so make sure that you:
- Give every client or potential VIP treatment
- Don't try to cut corners - always give 100%
- Go the extra mile
Do all this, and your clients will do your marketing for you! Give them something to talk about and they will. As much as 80% of jobs are a result of personal or professional connections, so don't underestimate the power of word-of-mouth.
With that in mind, let's jump into the list!
If you're running a Facebook ads agency, then what better way to demonstrate your skills in advertising than on the platform you are specializing in?
With 2.9 billion monthly active users, Facebook is still the world's largest social media platform. And out of those users, there are plenty of business owners that could benefit from your services.
Facebook (and Instagram) ads are much cheaper than other forms of online advertising.
It's not always cheap, with factors such as audience targetting and ad relevancy affecting the cost of your campaigns.
However, through experimentation you can quickly optimize your ads to lower the cost per conversion, making Facebook ads an excellent option for any size of budget.
The decline of organic reach for Facebook business pages over the years means that Facebook ads are the only reliable way to generate leads and land new clients.
The first place most people go when they need a solution is Google - this includes businesses looking for a digital marketing agency to help them with their Facebook ads.
It's common for smaller businesses to try to solve their marketing needs themselves in an attempt to reduce expenses.
However, many become overwhelmed at trying to manage this on top of running their business, which is why your agency needs to be present on search engine results pages (SERPs) when they're making that decision.
While you can also achieve similar results through SEO, this takes time. Running pay-per-click (PPC) with Google Ads can get you immediate results.
It also has the benefits of being able to target ads based on location, which can be great for boosting your brand awareness with local businesses.
Google Ads can be pretty expensive, depending on the keywords you are targeting. You can help reduce the cost by targeting long-tail keywords and by experimenting with other targeting elements, such as ad copy, the time of day that your ad is shown, and the bid amount.
If you're looking to establish B2B connections, LinkedIn is the place to be.
With more than 850 million users and 58 million companies present on the platform, it's the perfect place to build professional relationships and find potential clients.
You can approach LinkedIn with both organic and paid strategies.
The platform is based on having connections, so it's crucial to be part of the conversation. You can do this by sharing educational content and thought-provoking articles, but remember that being social is a two-way street. It's just as important to respond to others and involve yourself in the discussion to demonstrate knowledge and build trust.
While it's possible to find clients using organic tacts, LinkedIn ads provide an effective way to get your agency in front of your target audience.
The ability to specifically target people by industry, job title, location, and more allows you to reach the right people who are likely to be interested in your services and the ones who can make that decision.
Organic tactics can take time. So it may not be suitable when that's not a resource you have to spend.
Depending on your targeting, the cost of advertising on LinkedIn ads is around 4x more expensive than on Facebook. However, LinkedIn's targeting options are unparalleled when it comes to B2B.
People don't just go to Google to ask questions. Many people (including businesses) turn to sites like Quora and Reddit to seek answers from experts and peers.
It's a great way to demonstrate knowledge and expertise, traits that potential clients will be looking for. However, it can be time-consuming to do so consistently to build a reputation.
Don't expect every person you help to be interested in your services, this is more about establishing yourself as a trustworthy resource - which is exactly what potential clients are looking for in a digital marketing agency.
Excellent opportunity to demonstrate knowledge, build trust and make connections.
Can be time-consuming.
After Google, YouTube is the world's second-largest search engine. Therefore the same logic applies to getting your agency in front of people as they look for answers to their marketing queries.
In fact, marketers who use video content have reported 49% more growth than those that don't.
One way to do this is to produce educational content to help businesses with their marketing issues. You'll be offering content for free, but in return, you'll be demonstrating expertise and building reputation, trust, and brand loyalty.
You can also edit this content into bite-sized videos to post on TikTok and Instagram (Stories & Reels) to help maximize your reach to potential customers.
64% of consumers make a purchase after watching branded social videos, so it's a great way to demonstrate knowledge, increase brand awareness, and build trust.
It can take time to come up with and then execute a video content strategy. And you need to be consistent if you hope to grow your following.
Remember, the content is more important than video quality. While high-quality videos look more professional, you don't need this to get started. You can always invest in better equipment down the line when you start to see results from your efforts.
Inbound marketing is a way to expose your agency to potential customers by creating content designed to rank organically on SERPs.
This makes it possible for clients to find you so that you don't have to focus all of your efforts on finding them.
You can do this by creating educational articles that offer insight and value to your target audience. These should be SEO-friendly and target keywords that are relevant to your industry and niche.
Well-crafted blog posts can attract thousands of monthly visitors, which you can try to convert using strong calls to action.
You can also use lead magnets (such as ebooks) to gather the email addresses of prospective clients and try to convert them using an automated email workflow.
By targetting long-tail keywords and creating helpful and well-written content, your business can compete with more established brands on search engines like Google.
Can take a long time to see results.
Another way method of organic inbound marketing is to guest post on the blogs of websites read by your target audience.
This is a great way to leverage the followers and reputation of already established sites in your niche. Potential clients need an agency they can trust, so seeing your content endorsed by a brand they already respect can help to win them over.
Guest posts on popular websites can drive more traffic to your website from people that are interested in your content or services. You can create custom landing pages for these visitors or direct them to more related content in the hope of turning them into leads.
It also serves as a way to obtain a quality backlink to your website that can help improve your SEO.
Writing high-quality articles takes time - time that you're setting aside to create content for someone else's site.
However, it's a tactic that's tried and tested that can yield great results when done well. Just be sure to not overinvest too much time into this method if you're not seeing results.
Cold pitching might seem outdated, but it can be an effective method for finding new clients when done correctly.
Companies receive cold pitches every day, most of which are automated by agencies doing the 'shotgun blast' approach.
But you can cut through the noise by sending personalized pitches to your prospective clients to increase the chance of getting their attention and positive response.
It's an opportunity to make a good impression and demonstrate value by talking one-on-one with a real person who could benefit from your services.
Crafting personalized pitches for each client can be time-consuming due to research and figuring out how you can solve a particular issue of theirs. Conversations may drag on for weeks before the client signs up or finally tells you that they aren't interested.
Networking is a great way to make connections and meet potential clients. As we mentioned at the top of the article, as much as 80% of jobs are a result of personal or professional connections, so it's important that you put yourself out there and make a good impression.
Networking can be done in person at industry events, product launches, conferences, and many other occasions. But it can also be done online - forums, Facebook groups, and communities on Discord and Slack are all great places to new clients and establish business relationships.
Expand your number of connections fast and efficiently, provided that you are presenting yourself as helpful, approachable, and affable.
Networking is time-consuming and, if you've never done it in person before, it can be a challenge to get out of your comfort zone (especially for introverts).
If meeting people face to face and promoting your brand doesn't sound appealing, there are many ways to do it online.
However, these virtual methods lack the personal touch and human connection that in-person networking offers. It's easier for clients to ignore your advances online and you have more opportunities to win someone in person by finding common interests (both on a personal and professional level).
Now that you have a better understanding of how to get more clients, let's talk about the best way to track the growth of your agency (and also how to do the same for your clients).
When you're experimenting with various growth strategies across multiple platforms, it's important to keep track of your progress so that you can see if your goals are being met.
The best way to do this is using a cross-channel marketing tool.
Of course, you can always track your progress manually in a spreadsheet, but this comes with a few drawbacks as it is:
- Prone to human error
And as your Facebook ad agency grows, you'll need to start making reports for clients - not just your own.
So for those that want to save time and ensure that data is 100% reliable and available when you need it, then we recommend using automated reporting software.
And for that, there's no better tool than Metrics Watch:
Metrics Watch lets you combine data from multiple data sources to create comprehensive marketing reports, delivered straight to your recipient's inbox.
Pull data from your favorite marketing channels, including:
- Google Analytics
- Google Ads
- Google Sheets
- And more...
Build professional marketing reports fast with a codeless drag-and-drop editor.
Graphs and charts help bring your data to life, making it easy to read and track your progress over time as your agency grows.
But the best part about it is how data is shared...
Metrics Watch displays your report in the body of the email itself, allowing you to send marketing reports without the need for pesky PDFs or directing clients to external dashboards.
This helps remove a layer of friction between marketers and their data, making it easy to incorporate the reporting process into busy schedules with a tool they already know and use every day - email.
Metrics Watch is designed with agencies in mind.
All plans come with white label options, PPC markup, and preview features so that you can:
- Customize reports with your branding
- Add your Facebook ads commission to client reports
- Add insight to reports before they're sent to clients.
Metrics Watch is trusted by big brands like Spotify, EA, Greyhound, and Lindt, so you're in good company.
Want to try it for yourself?
Click here to start your 14-day free trial of Metrics Watch (no credit card required) and see how it can make your reporting more effective today!Start your free trial
And that's it!
These have been 9 of the best ways to get more clients for your Facebook ads agency.
We hope this has given you some ideas for your growth strategy. If you enjoyed this post, then be sure to check out these other articles:
- How To Make a Facebook Ads Dashboard: 5 Crucial KPIs
- Agency Resources: White Label Social Media Posting
- How to Scale Your Digital Marketing Agency: 9 Tips and Tricks
These additional resources have even more advice on how to get more clients and keep them happy as your agency grows.