Instagram Reports

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Instagram insights for your clients

With over 1 billion users, 500 million daily active users, and over 200 million people visiting business profiles every single day, it's hard to ignore Instagram as an essential social media marketing channel.

Instagram is so important, and yet your clients aren't tracking success metrics regularly. At least not in a way that makes sense. With Metrics Watch, you can quickly track data like follower growth, comment count, your most popular posts, and learn more about your audience with data like city, country, gender, and age.

And here's the coolest part: No more copying/pasting data from Creator Studio to a boring Google Sheet. Now you can send customized reports straight to your client's inbox in a matter of minutes. It's fast. It's simple. It's easy. In other words, it's everything you never even knew you've been missing out on.

Example Metrics for Instagram

You can track the Instagram metrics your clients really value. Here are just a few examples of what you can track with Metrics Watch:


The number of followers you have can be an indicator of your online presence. Keep in mind that this should be seen in the context of how long your brand has been on Instagram. High follower counts indicate that your audience enjoyed the content you’re producing.

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Change: 8%
Previous period: 8 823

New Followers, aka, followers growth

Even more telling than the number of followers you have is the number of followers you gain. Knowing how many new followers you have each day, week, or month helps you create concrete KPIs for growth. It can also show you if a piece of content was particularly popular, which can lead you to new content ideas.

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New Followers

Change: 14%
Previous period: 684

Clicks on the website

Reach shows your team how many people are seeing your content. You can use this metric to understand which content was popular (e.g., high reach + high click-through rate). Or, conversely, which content isn’t resonating with your target audience (e.g., high reach + low click-through rate).

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Website clicks

Change: 18%
Previous period: 184


Having tons of Instagram followers is great. But you can’t deposit followers into your bank account. Monitor how many people click through to your site via Instagram so you can work on increasing your overall conversions from the platform.

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Change: 114%
Previous period: 7 012

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The most efficient platform around: Reports delivered directly to your client's inbox

Most reporting tools will send clients a PDF attachment or a link to a separate web-based report. We think you deserve a simpler process.

That's why, with Metrics Watch, you get full marketing reports sent directly via email.

No PDFs. No links. No annoying redirects. Just the report you need exactly where you need it–straight to your client's inbox.

All your marketing metrics in one place

If you're like most busy marketers, you probably have data across multiple platforms. Our goal is simply to help you save time and energy. You can integrate many marketing platforms to build the perfect report for your clients in a matter of minutes, not hours.

Learn More About Our Integrations

Start sending reports fast with pre-made templates

Our growing template library gets you set up quickly. Just connect your integrations and start reporting!

Templates can be further customized to meet your needs, or build your own reports from scratch with our easy-to-use drag & drop builder.

Automated reports: no more manual report building

Look, you didn't get into marketing to build reports. You did it to share brands you love and connect with customers. So why are you still creating tedious weekly reports manually? A better option? Build the perfect report just once with Metrics Watch, and have them automatically delivered to your clients.

Preview, Analyze, and Send - It's just that simple

Once you build and schedule your report, you can configure it to receive a preview before sending it to clients. Then add your analysis to help your client understand the report's value, and send it off.

White-label reports

You don't want another company's branding all over your reports. We get it. That's why you can use your logo, choose your colors, and send reports from your name and from the email address of your choice. The bottom line? You're in charge of your report's branding.

All metrics, filters, and segmentation

You have access to all our metrics & dimensions when building reports. You can also segment any of these metrics to fit your needs. That way, you can get the right information, to the right people, at the exact right time.

Creating identical reports for multiple clients?

Sending hundreds or thousands of client reports couldn’t be easier. All you need is a simple CSV file (we can give you a template) or if you have a developer, you can use our API.

Included in all our plans - just reach out to our concierge via live chat or email to get started.

Reach out and save time

PPC Markup

Easily add custom PPC markup to client reports.

Global settings apply the same markup % to all your PPC reports automatically, or you can tailor each report individually for total control.

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Happy Customers

“Metrics Watch was the only tool that met our requirements regarding both functionality and usability. After meticulous comparison and testing of over 30 tools, we partnered with Metrics Watch to provide our clients with high-precision tailor-made reports on their products. The level of support and communication has made us true worshipers. Thanks!”

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