Instagram Reports
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Instagram insights for your clients
With over 1 billion users, 500 million daily active users, and over 200 million people visiting business profiles every single day, it's hard to ignore Instagram as an essential social media marketing channel.
Instagram is so important, and yet your clients aren't tracking success metrics regularly. At least not in a way that makes sense. With Metrics Watch, you can quickly track data like follower growth, comment count, your most popular posts, and learn more about your audience with data like city, country, gender, and age.
And here's the coolest part: No more copying/pasting data from Creator Studio to a boring Google Sheet. Now you can send customized reports straight to your client's inbox in a matter of minutes. It's fast. It's simple. It's easy. In other words, it's everything you never even knew you've been missing out on.
Example Metrics for Instagram
You can track the Instagram metrics your clients really value. Here are just a few examples of what you can track with Metrics Watch:
9,607
Followers
Change: 8%
Previous period: 8.823
The number of followers you have can be an indicator of your online presence. Keep in mind that this should be seen in the context of how long your brand has been on Instagram. High follower counts indicate that your audience enjoyed the content you’re producing.
Even more telling than the number of followers you have is the number of followers you gain. Knowing how many new followers you have each day, week, or month helps you create concrete KPIs for growth. It can also show you if a piece of content was particularly popular, which can lead you to new content ideas.
784
New Followers
Change: 14%
Previous period: 684
Reach shows your team how many people are seeing your content. You can use this metric to understand which content was popular (e.g., high reach + high click-through rate). Or, conversely, which content isn’t resonating with your target audience (e.g., high reach + low click-through rate).
218
Website clicks
Change: 18%
Previous period: 184
Having tons of Instagram followers is great. But you can’t deposit followers into your bank account. Monitor how many people click through to your site via Instagram so you can work on increasing your overall conversions from the platform.
15,012
Reach
Change: 114%
Previous period: 7014
Happy Customers
“Metrics Watch was the only tool that met our requirements regarding both functionality and usability. After meticulous comparison and testing of over 30 tools, we partnered with Metrics Watch to provide our clients with high-precision tailor-made reports on their products. The level of support and communication has made us true worshipers. Thanks!”
Apostolos Tsiter
Product Owner, onvista