Are you looking for the best online marketing reporting software to produce effective reports that enable you to make better decisions?
Well, you've come to the right place.
We've compiled this list of our favorite software to help you find the right one for you and your business goals. This post will provide you with:
- Overviews of each tool
- Pros and cons
But before diving into the list, let’s take a quick look at what marketing reporting software is and the benefits of using it to measure the performance of your digital marketing campaigns.
These days we have access to mountains of metrics from a vast range of sources - which is both a blessing and a curse.
Marketing reporting software helps to make sense of all that data by collating and presenting it in a clear and meaningful way.
This allows marketers to focus on metrics that matter, resulting in more successful digital marketing campaigns by identifying trends and opportunities, and course-correct when necessary.
The 2 most popular types of tools are:
- Reporting dashboards
- Automated email marketing reports
Both methods let you pull data from multiple marketing channels and then use charts and graphs to give that data context and make it easier to read (and therefore easier to take action).
Each style of marketing reporting tool has its strengths and weaknesses.
Reporting dashboards often let you view your data in real-time, with the drawback of having to remember to log in to the platform to view it.
Email marketing reports are sent directly to your inbox, so you never have to remember to log in to a third-party site to view your data. But unlike real-time dashboards, they provide you with a snapshot of your data at the time the report was created.
Which type of reporting software is right for you?
There are many options available that offer, each with its pros and cons. So let’s take a look at our favorite tools to help you find one that meets the needs of your business.
Let's get started!
Metrics Watch has everything you need to create professional marketing reports fast with its easy to use drag-and-drop builder.
Pull data from your favorite marketing channels and present it visually with graphs and charts for your clients. All plans include White Label options so that you can customize reports with your own branding.
Metrics Watch connects with:
- Google Analytics
- Google Adwords
- & more
Make sharing reports a truly frictionless process for your clients - Metrics Watch is the ONLY tool that allows you to deliver your report directly inside the body of the email.
No pesky PDFs to download and no need to log in to 3rd-party dashboards. Just the data clients need when they need it.
- Reports sent directly to recipients’ inboxes attachment-free
- Integrates with all your favorite marketing channels
- No coding skills needed
- Concierge service for all plans
- White Label reports for all plans
Metrics Watch offers a 14-day free trial. The Starter plan at $29/month is ideal for in-house reporting. Agencies can take advantage of the Pro or Enterprise plans for more reports, starting at $100/mo There’s even a custom option should you have any additional needs!
Try it out for yourself - start your 100% risk-free 2 week trial today (no credit card required).
Whatagraph is a marketing reporting tool used by marketing agencies and in-house teams to quickly and accurately report on campaign results. With over 40 data sources and a wealth of report samples, it allows you to create a marketing report in as little as a few minutes.
- 40+ data sources including Google Analytics, Google Search Console, Shopify, Ahrefs, SEMRush, Facebook, LinkedIn and many others
- 100+ report templates
- live dashboards with real-time data
- full report customization + white label option for agencies
Prices start at $199 per month when billed annually, which gives you access to 25 data sources (out of the 40+ available) and 5 user seats. You can create unlimited reports on this plan and every new user gets a personalized 30-minute onboarding session.
For all these reasons, Whatagraph is one of our favorite online marketing reporting tools for creating automated marketing reports.
Try Whatagraph today!
Moz Pro is a one-stop-shop for all things SEO, featuring rank tracking, keyword research, backlink analysis, on-page optimization, and audits. Easily track your clients and their competitors’ data to dominate the search engine results pages.
- Wide range of tools helps you identify relevant keywords.
- Helps to understand how competitors are ranking for your terms.
- Audit tool can identify technical errors with your site
- Track domain authority when visiting websites with the free Moz toolbar.
Plans start at $99/mo, but most agencies will need one of the more expensive options to manage their needs. However, Moz Pro offers a generous 30-day free trial so that you can get a true taste of what the tool can do before committing.
Learn more about Moz Pro today!
AgencyAnalytics provides automated White Label reporting, presenting data to clients via custom dashboards. It also features SEO tools like a backlink manager and rank tracker.
- Provides reporting and SEO tools on one platform.
- Customizable dashboards to cater to each client’s needs.
- Dashboard templates available.
- White Label options are only available on their Agency plan.
- Customization of imported data may be too basic for some agencies.
AgencyAnalytics offers a 14-day free trial. After that, plans start at $10/mo per campaign (they define a campaign as “a client (their website and integrations)” with the basic Freelancer package.
Most agencies will most likely need their Agency plan if they wish to have White Label features and unlock all the tools. This comes in at $15/mo per campaign with a minimum of 10 campaigns per month (so really $150/mo).
Find out more about AgencyAnalytics!
DashThis is a user-friendly dashboard tool that offers White Label reporting on data pulled from multiple marketing channels.
Aimed to cater to everyone from freelancers, to marketing teams, to larger agencies by helping save time through automated reporting.
- Present data clearly with aesthetically pleasing visuals.
- Dashboards are easy to update.
- Easily connects with popular marketing data sources.
The number of dashboards (reports) dictates the price. This may be a benefit to smaller agencies and in-house marketing teams, but the cost of reporting can add up quickly for larger agencies needing to produce multiple reports for many clients.
Try DashThis for free for 15 days or jump into one of their paid plans, starting at $39/mo with limited features.
Medium to large-sized agencies requiring White Label features and dashboard variations for multiple clients will need one of their more premium plans, beginning at $129/mo.
Check out DashThis here!
Klipfolio is a browser-based dashboard reporting tool that supports team sharing via 2 potential services; PowerMetrics (aimed at in-house teams) and Klips (for agencies with multiple clients).
Once marketing channels have been connected, pre-made dashboard templates can be applied to get you up and running fast. Further customization can then be done using their visual editor, or you can create your own from scratch.
- Dashboard template library helps set you up quickly.
- Simple yet powerful data visualization editor.
- Integrates with most popular marketing channels.
- The learning curve can be a bit steep for those with less experience in Excel, SQL and database design.
- White Label options only available at a premium price.
Klipfolio offers a free (but limited) plan which lets you track metrics from 2 marketing channels. Data can only be compared to the last 2 months and is available in dashboard view only.
Premium options start at $142/mo for the Plus plan which upgrades to 10 marketing channels, comparable data for up to 1 year, and lets you save PDF versions of your reports. Should you need more data channels than that, their Pro plan is $349/mo.
Learn more about Klipfolio today.
Databox is another popular tool for tracking and sharing KPIs from data sources via in-browser dashboards. There are over 350+ ready-made templates available for a number of industries to help you get set up fast.
They have a ‘Looped Dashboards’ feature which lets you connect dashboards together to create one master report.
- Easy to read dashboards with stylish visuals
- Integrates with
- ‘Looped Dashboards’ lets you connect dashboards to create comprehensive reports.
Gaining access to fully customizable reports with White Label features can be quite expensive.
Pricing can get a bit confusing with Databox, as you need to select how many data sources you require (which will be dictated by your client who needs the most). Thankfully, there is a limited free-forever plan with 3 data source integrations so you can test out the tool firsthand to see if that meets your needs.
Most agencies will need their Professional plan which starts at $169/mo, unlocking White Label branding and other premium features.
Click here to learn more about Databox!
Megalytic is a web-based dashboard reporting tool offering 2 services; Megalytic Reporting and Megalytic for Google Data Studio. Both plans aim to save you time and money by fully automating the reporting process and scheduling their delivery to clients.
Megalytic offers White Label features as well as the ability to quickly publish reports in multiple languages which can make them an asset for international agencies.
- Intuitive UI
- White Label features on all plans
- Multilingual reporting available.
Adding more clients to your plan can become expensive quickly. This may not suit the needs of small to medium-sized agencies that are accruing clients at a slow pace, as it requires them to constantly adjust their plans.
You can try either service free for 14 days. After that, plans start at $99/mo but most agencies with more than 1 client will need at least their Premium plan at a base price of $199.99/mo.
If you find that your current plan isn’t quite meeting your needs, their plan customization feature allows you to increase the number of users, clients, and reports, etc. for cheaper than fully upgrading to the next plan.
Learn more about Megalytic today!
And that’s it! We hope this list of 8 of the best online marketing report tools has helped you to find a solution to your reporting needs in 2022.
If you’re still trying to decide which type of reporting tool would best suit you then check out these other articles:
- 6 Types of Marketing Report (That You’ll Actually Use)
- What to Include in Your Quarterly Marketing Reports
- Client Reporting: 7 Reasons to Keep Your Clients “in the Know”
These will give you more understanding of what your reporting goals should be in order to keep your clients happy and make your business more profitable.