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7 SuperMetrics Alternatives to Build Marketing Reports

7 SuperMetrics Alternatives to Build Marketing Reports

Are you looking for the best SuperMetrics alternatives for creating your marketing reports?

The fastest way to improve any marketing or sales strategy is hands down collecting and analyzing the right data.

But to do that, you need to have the right data at your disposal to make the best decision for your or your clients' business.

While SuperMetrics is a solid tool for collecting data from various channels, it might not be the right fit for everyone.

That's why, in this post, we'll look at 7 of the best SuperMetrics alternatives on the market.

Ready to get started? Let's dive straight into the list.

Section link7 SuperMetrics Alternatives

Section link1. Metrics Watch

Metrics Watch is definitely one of the best alternatives to SuperMetrics. It allows you to quickly and easily create marketing reports from your favorite channels, including:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Facebook (paid ads and organic)
  • Instagram (paid ads and organic)
  • And more...

Plus, it uses a codeless drag and drop report builder, so you don't need any technical skills to get started FAST.

And once you've created your reports, you can throw everything on autopilot. That's because these reports will automatically be sent to your recipients on a daily, weekly, or monthly basis.

But the best part is that there's ZERO friction when it comes to sharing these reports. Unlike most reporting builders out there, Metrics Watch sends your reports directly via email.

That means no more messy PDF attachments to organize or 3rd-party dashboards to manage user roles for your clients.

Instead, you can simply send the right data, to the right people, and at just the right times to improve your marketing strategy. And since you're sending it in a format people already know and use (directly in their inbox), you can rest assured that people will actually look at the reports and take data-drive action.


  • Connects with your favorite marketing platform
  • Automated report sending
  • No coding skills required
  • Emails sent directly to the recipients' inbox
  • And much more...

Ready to see it in action for FREE? Click below to start your 14-day free trail (no credit card required):

Start Your Risk Free Metrics Watch Trial Today!

Section link2. lets you connect all your marketing, CRM and analytics data from 75+ platforms. This easy integration enables the smooth flow of data to various spreadsheet tools, BI platforms, or your data warehouse.

Supported data sources include Facebook Ads, TikTok Ads, Google Ads, Magento, Instagram, HubSpot, GA4, Salesforce, and many others.

With, you can effortlessly centralize all your data from different marketing, analytics, and CRM sources into your marketing report. The entire process is automated, eliminating the need for manual CSV and XLS downloads.


  • Extract – Transform – Load functionality for all data destinations available on all plans
  • All connectors available on all plans: No premium connectors
  • Extensive library of marketing dashboard templates
  • Database destination pricing independent of row count


  • The interface takes some time to get used to for non-technical people.

Pricing offers a 30-day free trial and a free plan for the ETL functionality.

Pricing starts from $19 per month for the basic plan.

Section link3. Adverity

adverity homepage

If you want to see all your metrics on a single dashboard, but also enjoy SuperMetric’s ability to collate your data and send it to other platforms, Adverity might be the alternative you are looking for.

Aimed mainly at marketing teams, Adverity offers dashboard and reporting tools to help you track all your main KPIs. It also connects with a wide range of data storage and analytic platforms. This means you can choose whether to analyze your data within Adverity or push it to another solution.


  • Over 600 connectors are available, so you can easily gather all your data in one place
  • Extensive library of dashboard templates to help you get set up quickly
  • Flexible widgets let you configure reports and dashboards to meet your needs
  • AI-powered analysis detects anomalies and identifies trends you may have missed


Adverity is a complex tool and there’s definitely a steep learning curve when you first get set up. For smaller marketing teams who won’t make the most of its features, it might be overkill.


Adverity doesn’t offer pre-priced plans but will quote based on your needs, so you’ll need to contact the team to discuss options.

Section link4. Improvado

improvado homepage as a supermetrics alternative

Aimed at marketers, Improvado helps you bring data from multiple platforms together so that you can report on your marketing activities with minimal effort.

You can either use Improvado’s own dashboards to analyze your data or push it to another visualization or storage platform. This makes it a flexible option that works with your existing data solutions.


  • Pre-built dashboards help you visualize your data quickly
  • Data transformation tools standardize and compare data from different channels
  • Option to view ad creatives from within the dashboard
  • Connects with your other data tools or with their own database


It takes time to learn how to use Improvado to its full capacity. The process of getting your dashboards and reports set up exactly as you want them can be frustrating – there are more intuitive platforms out there.


Improvado doesn’t have set pricing plans available. You’ll need to contact their sales team to discuss your needs and get a quote.

Section link5. Funnel

funnel homepage

Like SuperMetrics, Funnel promises to make reporting smoother by pulling together all your data in one place.

You can use the Data Explorer feature to generate quick reports and do ad hoc analysis or push data to another platform for storage, analysis, or visualization.


  • Over 500 connectors, including most major marketing tools
  • Stores up to 2 years of historical data
  • Standard and custom rules help you map and segment your data without any coding
  • Automated updates collect and send out your data to your chosen destinations


This platform assumes you’ll be pushing your data to another place before you dive into it. As a result, Funnel’s in-app data visualization and analysis tools are limited in their scope. Fine if you already have other platforms that do these tasks, less good if you are looking for a single solution to your data collection and reporting issues.


The base-level plan will set you back $299 per month. You can try it for free before you commit by reaching out to Funnel’s sales team.

Section link6. Domo

domo homepage

For those interested in more than just marketing, Domo is a business intelligence platform that automates your data collection and reporting processes.

With over a thousand pre-built connectors, Domo integrates with a wide range of business tools, helping you get a 360 view of your operations.


  • Huge range of connectors, including most of the major marketing platforms
  • Custom alerts for when anomalies occur
  • Simple user interface for those with little SQL knowledge
  • An extensive library of visualizations helps you build reports and analyze your data


Price is a drawback with Domo, especially for smaller teams. It is really aimed at the bigger players. Because of this, it may also offer too much complexity for some companies.


Domo offers a free trial, so you can try it before you buy. But pricing is done on a custom basis, so you’ll need to speak to the team to get a quote.

Section link7. KlipFolio

klipfolio homepage

Business intelligence tools don’t have to be overly complex. Aimed at marketing agencies, startups, and SMEs, Klipfolio sells itself as a lightweight solution that makes collating and analyzing your data easy.

With a focus on dashboards and reports, it is an easy-to-use tool with a variety of solutions, depending on your needs.


  • Library of dashboard templates available to get you set up quickly
  • Klip Editor offers tools to help you build custom visualizations
  • Sharing options include live dashboards and automated reports
  • White-label dashboards let you add your own logo and branding


Klipfolio has a smaller range of connectors than many of the tools on this list, although it still integrates with most major marketing tools. Its visualizations could be stronger – in a bid to keep things simple, Klipfolio has perhaps gone too far the other way.


Klipfolio offers a free version that gives you access to the basic features. The entry-level paid plan is $142 per month.

Section link8. TapClicks

tapclicks homepage

Designed for marketers, TapClicks offers a range of tools to help you get on top of your data. As well as pulling together all your important metrics, it offers workflow and order automation tools to help you work more efficiently.

You can build reports and dashboards with TapReports or send your collated data out to other data solutions.


  • Simple to create custom metrics for reports
  • Automated reporting
  • Includes competitive intelligence and SEO monitoring tools
  • Plenty of visualizations to bring reports to life


Some of TapClick’s features can be difficult to use at first. If you need custom reporting options, you’ll need to make sure you are on the right plan – this feature isn’t available on the basic plan.


TapClicks offers a free trial to help you decide if it is the tool for you. Pricing starts from $297 per month for the basic plan.

And that's all for today! These have been 7 of the best SuperMetrics alternatives that you can use to build your marketing reports.

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I hope you enjoyed this post. If you did, you'll definitely want to check out the following resources:

These resources will have even more information you can use to build more accurate (and profitable) marketing reports.

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