Top 7 Email Reporting Tools for Marketers

Email reporting tools simplify the way marketers handle data, delivering automated reports directly to inboxes. These tools save time, reduce manual work, and make it easier to present clear, branded reports to clients. Key features include email delivery, platform integrations (e.g., Google Analytics, Facebook Ads), white-label customization, pre-made templates, and automated scheduling. Below is a quick list of the top tools covered:

• Metrics Watch: Focused on email delivery with white-label options and real-time dashboards. Pricing starts at $29/month.

• MailerLite: Great for campaign management with flexible scheduling and templates. Starts at $10/month.

• Moosend: Offers real-time updates and easy sharing options. Starts at $9/month.

• Drip: Strong in campaign automation but lacks built-in reporting tools.

• ActiveCampaign: Advanced analytics but requires manual reporting.

• Omnisend: Tailored for e-commerce with strong segmentation features. Starts at $16/month.

• HubSpot: Allows email delivery of reports but limits dashboard sharing for non-users.

Quick Comparison

Tool	Starting Price	Free Trial/Version	Key Features	Best For
Metrics Watch	$29/month	14-day free trial	Email delivery, white-label, real-time data	Agencies, client reporting
MailerLite	$10/month	Free for up to 1K contacts	Campaign templates, scheduling	Small businesses
Moosend	$9/month	30-day free trial	Real-time updates, flexible sharing	Agencies, real-time reports
Drip	N/A	N/A	Advanced automation, no built-in reporting	E-commerce campaigns
ActiveCampaign	$15/month	14-day free trial	Analytics, manual report sharing	Advanced marketers
Omnisend	$16/month	Free for up to 250 contacts	E-commerce focus, segmentation	Online stores
HubSpot	N/A	N/A	Report sharing via email, CRM integration	Marketing teams

These tools cater to different needs, from client-ready reports to e-commerce-focused analytics. Choose based on your reporting and integration requirements.

Top Email Marketing Dashboards to Start Analyzing Your Campaigns Performance in 2025 📧

What to Look for in Email Reporting Tools

Choosing the right email reporting tool can make a world of difference for marketers aiming to deliver timely, professional reports that guide decision-making. Some tools stand out by offering advanced features that go beyond the basics. Focusing on these key elements will help you pick a tool that boosts efficiency and leaves a strong impression on your clients.

Direct email delivery is a must-have. Reports should automatically show up in recipients' inboxes without requiring manual downloads or logging into dashboards. This ensures consistent delivery, no matter the time of day. The top tools also optimize email formatting so they display perfectly across platforms like Outlook and Gmail.

Platform integrations are another critical factor. The best tools connect effortlessly with major marketing platforms such as Google Analytics, Facebook Ads, LinkedIn Ads, and Google Ads. Some even support unlimited integrations, making it easier to consolidate data from multiple sources into a single report.

White-label customization is essential when presenting reports to clients. This feature allows you to add your company’s branding - like logos, colors, and styling - to maintain a polished, professional look. Advanced options even let you customize domains and email signatures for a fully branded experience.

Pre-made templates can save you hours of setup time. Many tools offer templates tailored to specific industries or marketing channels. These templates are preloaded with the most relevant metrics, so you can launch polished reports quickly without starting from scratch.

Advanced segmentation and metrics take reporting to the next level. Go beyond basic data like clicks and impressions by choosing tools that let you segment reports by demographics, time frames, or custom parameters. This deeper analysis uncovers trends and opportunities that simpler reports might overlook.

Automated scheduling ensures reports go out like clockwork. Whether clients need weekly updates every Monday or detailed monthly reviews, scheduling features eliminate manual effort and reduce the risk of errors. Paired with built-in previews, these tools help you double-check data accuracy before reports are sent.

Compliance with U.S. data privacy standards is non-negotiable when handling sensitive marketing data. Look for tools that meet requirements such as SOC 2 compliance and data encryption. Tools with U.S.-based servers often align better with American privacy regulations, offering peace of mind for businesses.

Finally, consider the pricing structure. Some tools charge per report, while others offer unlimited reports within specific plans. For agencies juggling multiple clients, unlimited reporting plans usually provide better value and flexibility.

1. Metrics Watch

Metrics Watch is a marketing reporting platform designed for agencies and marketers, earning a 4.3/5 rating from verified user reviews. Its appeal lies in its user-friendly design and time-saving automation tools. Let’s break down what makes Metrics Watch a popular choice.

Direct Email Delivery of Reports

One of the standout features of Metrics Watch is its ability to send polished reports directly to clients' inboxes - no need for manual downloads or logging into dashboards. It works seamlessly with popular email clients, making the process smooth and efficient.

In May 2023, Jacob, from a boutique marketing agency with 2-10 employees, shared: "Metrics Watch served our needs and simplified our reporting so far", adding that it was "extremely quick to set up."

Clients also receive live dashboard links in addition to emailed reports, giving them the option to access real-time data whenever they need it.

Integration with Leading Marketing Platforms

Metrics Watch connects effortlessly with major marketing tools like Google Analytics, Facebook Ads, and LinkedIn Ads. These integrations automate data collection, ensuring reports are accurate and up-to-date while offering valuable real-time insights.

White-Label Customization

For agencies, maintaining a professional image is essential. Metrics Watch allows full white-label customization, enabling users to add their branding - logos, colors, and even email signatures - to reports. Custom domains and other branding options ensure that every report aligns with the agency’s identity.

Automated Scheduling and Templates

The platform simplifies reporting with pre-built templates tailored to various marketing channels. These templates include the most relevant metrics, cutting down setup time significantly. Automated scheduling ensures reports are sent consistently - whether they’re weekly updates or detailed monthly summaries. With this system, you can "set it and forget it", letting Metrics Watch handle everything from data collection to delivery.

Pricing

Metrics Watch offers three pricing tiers:

• Startup Plan: $29/month for up to 2 reports

• Pro Plan: $100/month for up to 25 reports

• Agency Plan: $300/month for up to 100 reports

The Pro and Agency plans include unlimited data sources and white-label capabilities, making them ideal for larger teams or agencies handling multiple clients.

2. MailerLite

MailerLite stands out with its easy-to-use interface and strong automation features, making it a go-to option for managing email campaigns efficiently. It simplifies campaign management while ensuring reliable email delivery.

Automated Scheduling and Templates

One of MailerLite's strengths is its flexible scheduling options. You can send emails right away, schedule them for a specific time, or use time zone–based delivery to ensure your messages land in inboxes at the most effective times. If you're on an advanced plan, the "Smart sending" feature takes it a step further by using AI to determine the best time to reach your audience.

The platform also provides a rich library of pre-designed templates for common scenarios like welcome emails, abandoned cart reminders, and birthday messages. For businesses aiming for a consistent look across their campaigns, MailerLite allows you to create and save custom templates tailored to your brand.

Up next, we’ll dive into another tool designed to make email reporting even easier for marketers.

3. Moosend

Moosend takes automation to the next level with its detailed reporting tools, offering flexible sharing options and real-time updates. The platform includes a variety of built-in report types that cover essential metrics like performance overviews, recipient and click tracking, device usage, and location insights. If you need something more specific, you can create custom reports by adding widgets focused on campaigns, mailing lists, website analytics, senders, and growth tools. With reports updating in real time, you always have access to the most up-to-date performance data, making it easier to make informed decisions.

When it comes to sharing reports, Moosend keeps things simple and efficient. You can export reports as CSV or PDF files or share them through password-free links, making it easy for clients and team members to access the information they need. These user-friendly sharing options are particularly useful for agencies that need to provide regular updates to their stakeholders.

4. Drip

Drip stands out as a strong contender for e-commerce email campaign automation, but it falls short in one key area: it doesn’t offer built-in tools to automatically generate and email performance reports. While the platform shines in managing advanced campaigns and tracking customer behavior, users looking for seamless reporting features will need to look elsewhere.

Drip's real strength lies in its analytics and segmentation tools, which deliver in-depth insights into email performance, customer engagement, and revenue attribution. These features allow marketers to evaluate how their campaigns are performing directly within the platform. However, the data remains locked in Drip's dashboard, requiring manual effort to share insights externally. This limitation sets it apart from platforms that emphasize easy sharing of marketing reports.

Integration with Popular Marketing Platforms

Drip integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and Magento, enabling it to track customer journeys across multiple touchpoints. These integrations allow Drip to gather valuable data on purchases, browsing behavior, and product interactions.

This consolidated data feeds into Drip's analytics, offering marketers a comprehensive view of their email marketing performance. However, sharing these insights with clients or team members requires extra steps, such as exporting data or taking screenshots, as the platform doesn’t support direct report sharing.

Automated Scheduling and Templates

When it comes to automation, Drip delivers. It offers powerful features like triggered email sequences based on customer behavior, purchase history, and engagement levels. The visual workflow builder makes it easy for marketers to design complex automation sequences tailored to specific customer actions.

That said, these automation tools are geared toward campaign execution rather than reporting. Users still have to manually export performance data for external use. In the next section, we’ll look at tools that combine advanced automation with more streamlined reporting capabilities.

5. ActiveCampaign

ActiveCampaign stands out for its powerful marketing automation features but falls short when it comes to delivering automated performance reports. While it excels at creating sophisticated email campaigns and tracking customer interactions, the platform doesn’t offer a built-in option to automatically generate and send performance reports to clients or stakeholders.

Its analytics dashboard is a key strength, offering detailed insights into email performance, customer behavior, and campaign results. However, these insights are restricted to ActiveCampaign's interface. If marketers need to share this data, they have to manually export reports or rely on screenshots. This not only adds extra steps to the process but can also slow down communication. Despite its advanced campaign tools, the lack of automated reporting makes sharing analytics externally a bit cumbersome.

Integration with Popular Marketing Platforms

ActiveCampaign connects with over 870 third-party applications, including major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. These integrations allow the platform to gather customer data from multiple sources, creating a unified view of customer interactions.

Additionally, ActiveCampaign integrates seamlessly with CRM systems like Salesforce and HubSpot. This allows marketers to trace the entire customer journey - from the first email interaction to the final purchase. The data collected feeds into the platform’s reporting system, offering detailed attribution and revenue tracking. However, the inability to easily share these insights externally without manual effort remains a drawback.

Automated Scheduling and Templates

The platform offers advanced tools for building workflows and using behavioral triggers to create highly personalized email campaigns. It also includes a library of pre-built automation templates for common scenarios, making it easier to get started.

These automations can be triggered by actions such as website visits, email opens, purchase behaviors, or custom events tracked through its integrations. While these features make ActiveCampaign a strong choice for executing campaigns, the manual effort required to generate and share performance reports with stakeholders continues to be a limitation.

6. Omnisend

Omnisend is a marketing automation platform tailored for e-commerce businesses. It helps create targeted email campaigns while tracking customer behavior. Its analytics dashboard offers an in-depth look at how email and SMS campaigns perform, along with tools for customer segmentation. With its robust integrations and automation capabilities, it’s a solid choice for e-commerce marketers.

Integration with Popular Marketing Platforms

Omnisend works seamlessly with leading e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. By tapping into customer data, such as purchase history and browsing activity, it enables more precise campaign targeting. Additionally, it integrates with tools like Google Analytics and Facebook Ads, offering a unified view of customer interactions and campaign results. These connections simplify campaign management and ensure all relevant metrics are in one place for easy analysis.

Automated Scheduling and Templates

The platform provides ready-made automation workflows and customizable templates for various scenarios, including welcome emails, abandoned cart reminders, post-purchase messages, and win-back strategies. It supports multiple channels - email, SMS, and push notifications - making it easier to engage customers wherever they are.

7. HubSpot

HubSpot stands out as a marketing platform that simplifies sharing insights through its email delivery system, making it easy to distribute reports and dashboards to both team members and external clients. Here's how HubSpot's email delivery feature helps streamline report sharing.

Direct Email Delivery of Reports

HubSpot lets users send individual reports via email, either as a one-time message or on a set schedule (daily, weekly, or monthly), even to non-HubSpot recipients with verified domains. For dashboards, the process is slightly different - recurring dashboard emails are restricted to HubSpot users. However, Professional and Enterprise subscribers can send one-time dashboard emails to external clients, with a daily limit of 100 emails.

Reports can be shared as embedded visuals or attached as downloadable files in formats like CSV, XLS, or XLSX. This option is available for specific report types, including Single object, Event-based, and Customer journey reports.

Tool Comparison Chart

Here's a quick side-by-side comparison of key pricing details and features to help you choose the right email reporting tool. The table below is based on the latest available information.

Tool	Starting Price	Free Trial/Version	Delivery Methods	Key Integrations	Customization	Templates	Best For
Metrics Watch	$29/month	14-day free trial	Email delivery and live dashboard	Google Analytics, Facebook Ads, LinkedIn Ads	White-label options	Pre-made templates	Agencies and consultants creating client-ready reports
MailerLite	$10/month	Free for up to 1K contacts	-	-	-	-	-
Moosend	$9/month	30-day free trial	-	-	-	-	-
Drip	Not available	Not available	-	-	-	-	-
ActiveCampaign	$15/month	14-day free trial	-	-	-	-	-
Omnisend	$16/month	Free for up to 250 contacts	-	-	-	-	-
HubSpot	Not specified	Not specified	-	-	Smart content features	-	-

Key Insights

• Pricing: Metrics Watch starts at $29/month for its Startup Plan, while MailerLite, Moosend, and Omnisend have lower starting prices based on the number of contacts ($10/month, $9/month, and $16/month, respectively). ActiveCampaign begins at $15/month.

• Customization: Metrics Watch stands out with white-label options, making it ideal for agencies and consultants who need professional, client-ready reports.

• Integrations: Metrics Watch integrates seamlessly with platforms like Google Analytics, Facebook Ads, and LinkedIn Ads, consolidating data into a single report.

• Trial Periods: Moosend offers a generous 30-day trial, while Metrics Watch and ActiveCampaign provide 14-day trials. MailerLite also has a permanent free tier for up to 1,000 contacts.

HubSpot, while not specifying its price, includes smart content features but lacks detailed performance analysis for different email content versions (as of May 2020).

This comparison highlights the importance of matching tool features to your specific reporting needs, whether you're focused on basic email reporting or seeking a more comprehensive marketing analytics solution.

Conclusion

For U.S. marketers, email reporting tools have become a game-changer, simplifying the process of compiling reports and allowing teams to dedicate more time to strategic planning.

By pulling together data from crucial integrations, these tools save hours of manual effort while minimizing errors. Features like white-label customization and ready-to-use templates enable agencies to create polished, on-brand reports, which play a key role in boosting client satisfaction and loyalty.

With their ability to streamline workflows and strengthen client relationships, these tools often prove to be a worthwhile investment for marketing teams and agencies alike.

FAQs

What are the main benefits of using email reporting tools for marketers?

Email reporting tools make life easier for marketers by bringing all the important metrics together in one place. This streamlined approach not only saves time but also helps teams make quicker decisions, ensuring campaigns stay on track and perform efficiently.

These tools also shed light on how audiences interact with your campaigns, offering insights that lead to smarter, data-based decisions. With automated reports delivered straight to your inbox, they eliminate manual work, keep everyone - teams and clients alike - up to date, and help you get the most out of your marketing efforts.

How do integrations improve the effectiveness of email reporting tools?

Integrations take email reporting tools to the next level by linking them with widely-used marketing platforms. This connection allows for smooth data sharing and automation, cutting down on manual work and simplifying workflows. The result? Your reports stay current without the extra effort.

By pulling data from various sources into one place, integrations boost accuracy and turn insights into practical strategies. This not only saves marketers valuable time but also helps them make smarter decisions and achieve better outcomes.

Why is white-label customization essential for agencies using email reporting tools?

White-label customization plays a key role for agencies by allowing them to present reports that are fully aligned with their own branding. This approach ensures consistent branding, highlights professionalism, and fosters trust with clients.

When agencies remove third-party logos or branding, they create a smoother, more personalized experience for their clients. It also streamlines the process, cutting down on time and expenses by enabling scalable, tailored reporting without the need for extra design work. The result? Happier clients and stronger, long-lasting relationships.