Are you looking for an Instagram analytics report template that will help you (or your clients) get better results from your social media marketing efforts?
Contrary to what some other resources might say, you don't need to pay for specific to create effective and actionable Instagram reports.
In this article, we're going to show you how you can build your own using only free tools.
We'll also give you our free Instagram reporting template to help you save time and start making better reports today!
Let's get started.
An Instagram analytics report is a snapshot of the performance of your profile over a given period. You can use it to find out:
- Which posts perform best
- Which hashtags work best
- Which type of audience engages most with your brand
Reports can be configured to track organic and/or paid results to meet your specific needs.
Competitor analysis can also be included to keep track of your competitor, keep up with industry trends, and serve as inspiration for your own content.
Several tools allow you to generate Instagram analytics reports. Some, like Metrics Watch, require paid subscriptions, while others are completely free (often with limited capabilities).
If you want to make yours for free, we suggest tracking your data on a spreadsheet with Google Sheets or Microsoft Excel.
Building reports manually isn't without its downsides, however.
It's more time-consuming than using an automated tool, not to mention the increased risk of inaccurate data due to human error. That said, if it's your only option then you need to be able to make the best of what you have!
To build your ultimate Instagram report, you'll need access to the following data sources:
- Instagram Insights
- Google Analytics
- Facebook Ads Manager
These tools are all free, so anyone can use this template (whether you're building reports manually or using automated reporting software).
If you're making reports manually, we recommend you use a spreadsheet tool like Google Sheets to track your data.
Now let's make sure you know to access your Instagram analytics for adding data to your reports.
We're going to show you how to combine data from Instagram Insights and Google Analytics to create a truly comprehensive report.
First, let's make sure you know how to find the metrics you need.
To view Insights for your account using the Instagram app:
1. Go to your profile.
2. Click on Insights.
You can then choose the metrics you wish to see by tapping them underneath the Overview section:
You can also see the performance of your Instagram Stories here too under the Content You Shared section - just choose the desired story and swipe up to view your data.
While Instagram stories only last for 24 hours, you'll be able to view your data here for 7 days.
To view insights for specific posts, go to your profile, tap on a post, then tap View Insights below the image or video:
For paid campaigns, you'll need to use Facebook Ads Manager to view your key metrics.
Google Analytics is a free dashboard tool that measures website performance. It lets you see who visits your site, how they got there, and what they do while they're on it.
If you don't already have Google Analytics (or another website analytics tool) set up, then you're missing out on valuable marketing data.
By setting up custom conversion goals (such as store purchases or signups), Google Analytics can apply a filter to your website traffic to show how your Instagram marketing efforts are contributing to your overall marketing strategy.
Report templates are a double-edged sword.
For new marketers or those unfamiliar with a platform but who want to measure progress, templates can be a helpful starting point to see what popular metrics are being used by other businesses.
But over time, you'll want to customize your reports to meet your specific business needs and goal.
All too often we see marketers choose a template, then just set it and forget it.
The problem with this is that templates will inevitably contain some metrics that aren't relevant to you. Those that don't adapt will only end up with confusing and (quite frankly) useless reports.
We'll give you our free Instagram analytics report template, but we'll do you one better...
After explaining the KPIs on the template (and why they matter), we'll then share some bonus tips to help you to create effective reports for any purpose.
Now we'll take at the Instagram metrics you should be tracking and why they make for effective key performance indicators (KPIs).
Before we get started, make sure that you get your free Instagram analytics report template below, so that you can follow along with these KPIs.