Martech Hub

How To Track Facebook Ads in Google Analytics (The Right Way)

Learn how to track Facebook Ads in Google Analytics using UTMs with this step by step guide.

What Is a Metric in Google Analytics (& Which Ones To Track)

Are you trying to understand metrics in Google Analytics? In this post, we discuss what they are and which ones to track for your marketing campaigns.

7 Best Web Analytics Metrics To Track For Your Clients In 2022

Are you looking for the best web analytics metrics to track for your clients? Check out this list of the 7 best KPIs to track their performance in 2022!

Top Google Analytics UX Metrics for a Happier Audience

Looking for the most accurate Google Analytics UX metrics to improve the customer journey? Check out these 5 KPIs to see a quick boost in conversions!

How to Set Up Google Analytics Custom Alerts to Avoid Lost Sales

Are you trying to figure out how to set up customer alerts in Google Analytics? Check out this guide to have your alerts set up in under 5 minutes!

How to Check eCommerce Tracking in Google Analytics

Want to keep a closer eye on your store's sales? Learn how to set up and check eCommerce tracking in Google Analytics (in under 5 minutes).

The New Google Analytics (GA4): Should You Make the Switch?

Are you curious about the new Google Analytics (GA4)? Read this in-depth guide to learn what it is and if you should make the switch from Universal Analytics.

How to Create Google Analytics Custom Reports (2 Methods)

Looking for the best ways to create Google Analytics custom reports? In this post, we'll cover 2 easy methods to get you custom reports FAST.

7 Google Analytics Tips for Better (& More Profitable) Tracking

Are you looking for the best Google Analytics tips to improve tracking? Check out these 7 tips to build a smarter, data-based marketing plan.

Google Analytics Audit: The Most Comprehensive Guide Around

Do you want to run a Google Analytics audit, but not sure where to start? Here's a comprehensive guide to make sure Google Analytics runs the way it should.

13 Most Important Google Analytics KPIs You Should Track

Are you looking for the best Google Analytics KPIs to track to improve your marketing strategy? This guide has the info you need to build better reports

Bots and Spam in Google Analytics: Problems & Solutions

Dealing with bot traffic and spam in Google Analytics? Check out this guide to get filters that prevent malicious attacks and online threats.

Real-Time Google Analytics Alerts: What They Are (& Why They Matter)

Real-time Google Analytics alerts are invaluable. But most marketers don't even know they exist! Learn the best method for setting up and using GA alerts.

How to Accurately Track Google Analytics Custom Funnels (in Minutes)

Are your sales & marketing funnels getting the highest conversions possible? Learn how to make a Google Analytics custom funnel report to increase profits.

How to Finish First With 2 of Google's Top Tools

Check out this post to learn the differences between Google Search Console and Google Analytics (+ why you really need both to get ahead!).

UTMs: What They Are And How to Use Them the Right Way

If you aren’t using UTMs, you’re not tracking KPIs accurately enough. That means you’re losing money. Read this to learn how (and when) to use UTMs correctly.