Blog
Latest articles, tips, and insights on analytics, reporting, and marketing metrics.
Best Tools for Cross-Channel Attribution in 2025
Explore the top tools for cross-channel attribution in 2025, helping marketers navigate complex customer journeys and data privacy challenges.
Top Tools for Mobile SEO Reporting
Explore essential tools for effective mobile SEO reporting, focusing on metrics like rankings, Core Web Vitals, and user experience.
Best Tools for Backlink Source Analysis
Explore the best tools for backlink source analysis to enhance your SEO strategy, monitor link quality, and identify harmful trends.
Top 7 Email Reporting Tools for Marketers
Explore the top email reporting tools for marketers that automate data management and enhance client reporting efficiency.
10 Tools for Industry-Specific SEO Reporting
Explore essential tools for industry-specific SEO reporting, offering tailored insights to boost online visibility across various sectors.
How Cross-Channel Insights Improve Client Decisions
Learn how cross-channel insights enhance decision-making by providing a complete view of customer behavior and improving marketing strategies.
AI in Cross-Channel Reporting: Key Benefits
Explore how AI revolutionizes cross-channel reporting for marketing agencies by streamlining data collection, improving attribution, and creating c...
Client Report Outline Generator
Create structured client report outlines in minutes with our free generator. Input details, choose a tone, and get a tailored report instantly!
Ad Spend Converter
Convert ad spend across currencies and timeframes with ease! Our free tool helps marketers calculate budgets in USD, EUR, GBP, and more.
Marketing KPI Tracker
Track your marketing KPIs like traffic and conversion rates with our free tool. Visualize targets vs. actuals and boost performance today!
Why API Data Fails in Marketing Reports
Explore the common reasons API data fails in marketing reports and discover practical solutions to ensure accuracy and reliability.
Campaign ROI Calculator
Calculate your marketing campaign ROI instantly! Enter costs and revenue to see your return, profit, and cost per lead with our free tool.
Marketing Budget Calculator
Easily plan your marketing budget with our free calculator! Allocate funds across channels and see breakdowns in seconds. Try it now!
How First-Touch Attribution Tracks ROI
Explore how first-touch attribution can illuminate your marketing effectiveness by identifying which channels drive new customer engagement and con...
How to Test Dashboard Usability
Learn how to effectively test dashboard usability to enhance user experience, streamline decision-making, and improve design based on user feedback.
LinkedIn Ads CPC Reporting: Manual vs. Automated
Explore the differences between manual and automated LinkedIn Ads CPC reporting to enhance accuracy and efficiency in your marketing campaigns.
Common Reporting Automation Issues and Fixes
Explore common challenges in automated reporting and practical solutions to enhance efficiency, data quality, and customization for marketing teams.
10 Key Website Traffic Metrics for 2025
Explore essential website traffic metrics for 2025 to enhance engagement, optimize strategies, and boost conversions effectively.
How to Set Up Custom API Connections for Analytics
Learn how to set up custom API connections for marketing analytics, ensuring accurate, real-time insights and streamlined reporting.
Dynamic ROI Dashboards with AI: Guide
Explore how AI-driven ROI dashboards enhance marketing performance through real-time insights, automation, and customization for better decision-ma...
How to Use Social Media Metrics for Client Reports
Learn how to effectively use social media metrics in client reports to demonstrate value, drive decision-making, and enhance communication.
How Real-Time Social Media Tracking Improves Reporting
Explore how real-time social media tracking enhances reporting, boosts engagement, and drives faster decision-making for businesses.
How AI Impacts White-Label Reporting for Agencies
Explore how AI revolutionizes white-label reporting for agencies by enhancing efficiency, accuracy, and client communication.
How Device Behavior Impacts Campaigns
Understanding device behavior is key to optimizing marketing campaigns, enhancing engagement, and improving conversion rates across platforms.
Top Metrics for Scalable SEO Reporting
Explore essential metrics for scalable SEO reporting that enhance client relationships, boost agency revenue, and streamline processes.
Ultimate Guide to White Label Branding
Explore how white label branding can enhance agency reports, bolster client trust, and streamline operations through automation and customization.
Top Metrics to Include in LinkedIn Ads Reports
Learn essential LinkedIn Ads metrics to track for better campaign performance, including CTR, cost metrics, and lead generation insights.
How to Choose KPIs for Client Reporting
Learn how to select effective KPIs for client reporting that align with business goals, ensuring clear insights and stronger client relationships.
Why Customizable Visualizations Matter in Client Reporting
Explore how customizable visualizations enhance client reporting by simplifying complex data, improving clarity, and fostering better decision-making.
How to Automate Backlink Reporting by Domain
Automate your backlink reporting to save time, improve accuracy, and gain valuable insights into your SEO performance and link-building strategies.
Ultimate Guide to Multi-Channel ROI Reporting
Learn how to effectively measure multi-channel ROI through key metrics, data integration, and automation for better marketing outcomes.
Ultimate Guide to Competitor Content Analysis
Learn how to conduct effective competitor content analysis to identify gaps and improve your content strategy for better engagement and visibility.
How to Build LinkedIn Ads Dashboards
Learn how to effectively set up and customize LinkedIn Ads dashboards to optimize campaign performance and drive data-driven decisions.
How to Combine Social Media Metrics in One Report
Streamline your social media reporting by combining metrics into one clear report. Save time, reduce errors, and gain actionable insights.
5 Use Cases for Historical Twitter Data in Marketing
Explore how historical Twitter data can enhance marketing strategies by predicting trends, evaluating campaigns, and understanding audiences.
How to Scale Data Integration for Growing Businesses
Learn essential strategies for scaling data integration to manage growing data volumes, ensure compliance, and enhance operational efficiency.
Cost Per Acquisition: How To Calculate CPA
Learn how to calculate Cost Per Acquisition (CPA) effectively to optimize your marketing budget and improve ROI.
Best Practices for Social Media Demographic Reports
Learn best practices for creating effective social media demographic reports to enhance audience targeting, content personalization, and marketing ...
How Interactive Dashboards Simplify Engagement Tracking
Interactive dashboards streamline social media engagement tracking, offering real-time insights and automation for better decision-making.
White-Label vs. Branded Reporting: Key Differences
Explore the differences between white-label and branded reporting, and how each affects agency perception and client relationships.
White-Label Report Scheduling: Benefits for Agencies
Learn how white-label report scheduling can enhance agency branding, save time, and improve client communication for sustainable growth.
How to Analyze Engagement Rates in Email Campaigns
Learn how to analyze email engagement rates effectively and improve your campaigns with actionable insights and best practices.
Best Practices for Monitoring API Data Streams
Learn best practices for monitoring API data streams to ensure performance, reliability, and security in today's data-driven environment.
Improving Video View Duration: 5 Tips
Learn five effective strategies to enhance video view duration and keep your audience engaged across various platforms.
Top Metrics For Search Visibility Forecasting
Learn the essential metrics for predicting search visibility and enhancing your SEO strategy, from click-through rates to backlink growth.
Mobile SEO Metrics: What To Report
Learn essential mobile SEO metrics to track for improved user engagement and conversions in 2025, from Core Web Vitals to keyword rankings.
What Is Statistical Significance in A/B Testing?
Explore how statistical significance in A/B testing helps distinguish meaningful results from random chance, ensuring data-driven marketing decisions.
How To Calculate Cost Per Acquisition
Learn how to calculate Cost Per Acquisition (CPA) effectively to optimize your marketing strategy and improve ROI.
How Real-Time ROI Tracking Improves Campaigns
Real-time ROI tracking transforms marketing strategies by enabling quick decisions, smarter budgets, and improved campaign performance.
What Is ROAS? Basics for Marketers
Explore the fundamentals of ROAS, its importance in measuring ad performance, and strategies to optimize your advertising budget effectively.
How To Automate Lead Response Time Reporting
Learn how to automate lead response time reporting to enhance sales efficiency and improve conversion rates through effective data management.
5 Steps to Link Social Media ROI to Marketing Goals
Learn how to effectively link your social media ROI to marketing goals with five actionable steps that drive real business results.
10 Metrics to Track Historical Search Visibility
Explore essential metrics to track historical search visibility and enhance your website's SEO performance over time.
Real-Time Monitoring Tools: Social Media Insights
Explore how real-time social media monitoring tools transform data into actionable insights, enhancing brand strategy and customer engagement.
SEO Visibility Data: Best Visualization Practices
Learn how to effectively visualize SEO data to enhance decision-making, streamline reporting, and demonstrate the value of your SEO efforts.
Top SEO KPIs for Organic Traffic Growth
Explore essential SEO KPIs to enhance organic traffic and optimize your website's performance with effective metrics and strategies.
How Top Stories Impact SEO Reporting
Learn how to optimize content for Google Top Stories to boost visibility and traffic, focusing on key metrics, technical requirements, and reportin...
How To Track Mobile Usability in Search Console
Learn how to effectively track and improve mobile usability using Google Search Console, enhancing your site's performance and user experience.
Ultimate Guide to Client Satisfaction Reporting
Learn how effective client satisfaction reporting can enhance relationships, reduce churn, and drive business growth.
Common Problems with Engagement Tracking Tools
Explore common challenges in social media engagement tracking and learn effective solutions to enhance data accuracy and campaign performance.
Twitter Analytics to Google Sheets: Simple Steps
Learn how to connect Twitter Analytics to Google Sheets for automated data tracking, insightful dashboards, and streamlined reporting.
Best Practices for Reporting Video Completion Rate
Learn best practices for improving Video Completion Rate (VCR), including calculation methods, metrics to track, and reporting tips.
10 Data Presentation Tips for Marketing Dashboards
Learn how to create effective marketing dashboards with ten essential tips for clear data presentation and improved decision-making.
How Cross-Platform Data Improves Trend Analysis
Integrating data from various platforms enhances trend analysis and improves decision-making by providing a comprehensive view of customer behavior.
How To Identify Toxic Backlinks
Learn how to identify and remove toxic backlinks that can harm your website's SEO and rankings, ensuring a healthier online presence.
Tracking Local Keyword Rankings by Proximity
Learn how to track and improve your local keyword rankings by analyzing proximity and using effective tools for better local SEO performance.
How CTR Impacts ROI in Digital Campaigns
Explore how Click-Through Rate (CTR) influences Return on Investment (ROI) in digital campaigns and discover actionable strategies to improve both ...
Guide to Custom Metrics for LinkedIn Ads Reporting
Learn how to enhance LinkedIn Ads reporting with custom metrics that align with your business goals for deeper insights and improved performance.
Anomaly Detection for PPC and SEO Campaigns
Automate anomaly detection in PPC and SEO to quickly identify performance issues and save time on manual reporting.
Advanced Segmentation for Global Campaigns
Learn how advanced segmentation enhances global campaigns by targeting audiences based on demographics, location, and cultural preferences.
Geofencing Tools for Geographic Segmentation: Guide 2025
Explore how geofencing can enhance location-based marketing with tailored messaging, real-time analytics, and budget optimization strategies.
How to Automate TikTok Ads Reports
Learn how to automate TikTok Ads reports for time-saving, error reduction, and real-time insights to enhance your advertising strategies.
How to Automate Core Web Vitals Reporting
Learn how to automate Core Web Vitals reporting to enhance website performance and optimize user experience with real-time insights.
Best Practices for Geographic Segmentation
Learn how geographic segmentation enhances marketing effectiveness by tailoring campaigns to local preferences, boosting engagement and ROI.
Engagement Rate Benchmarks for Social Media Platforms
Explore the latest engagement rate benchmarks for social media platforms and learn effective strategies to enhance your online presence.
How to Design User-Friendly Dashboard Interfaces
Learn how to create user-friendly dashboards by focusing on clear design, effective data visualization, and continuous user feedback.
Peak Engagement Times: Social Media Platforms Compared
Learn the best times to engage on social media platforms and how to tailor your posting strategy for maximum impact.
How to Analyze Competitor SEO Crawls
Learn how to analyze competitor SEO crawls to identify performance gaps, optimize strategies, and boost your website's search rankings.
Top Tools for Cross-Platform Social Media Analytics 2025
Explore the top social media analytics tools of 2025, comparing features, pricing, and key metrics to optimize your marketing strategy.
How to Measure Infographic Performance
Learn how to effectively measure infographic performance using key metrics, analytics tools, and reporting strategies to enhance your marketing eff...
Core Web Vitals: Compare Competitor Scores
Explore essential tools for tracking Core Web Vitals and comparing competitor performance to enhance your website's efficiency.
How to Choose KPIs for Marketing Dashboards
Learn how to select effective KPIs for your marketing dashboard to enhance decision-making and align with your business objectives.
SEO Reporting: Backlink Quality Metrics to Track
Learn essential backlink quality metrics like Domain Authority and Trust Flow to enhance your SEO reporting and strategy.
How Agencies Benefit from SEO Reporting Automation
Automating SEO reporting can save agencies time, improve accuracy, and enhance client communication, paving the way for growth.
Competitor SEO Audit Checklist: Key Steps
Gain insights from your competitors' SEO strategies, uncover content gaps, and optimize your site for better search visibility.
10 Twitter Competitor Analysis Tools for 2025
Explore essential Twitter competitor analysis tools for 2025, focusing on features, pricing, and how they can enhance your social media strategy.
ROI Tracking with Email Engagement Metrics
Learn how to effectively track email engagement metrics to measure ROI and optimize your email marketing campaigns for better revenue impact.
Lead Funnel Drop-Off: Key Metrics to Track
Track essential metrics to identify drop-offs in your sales funnel and optimize your conversion process for better revenue growth.
How Interactive Maps Improve Marketing Reports
Interactive maps revolutionize marketing reports by offering real-time insights and enhancing data engagement for smarter decision-making.
Cross-Platform Video Analytics: Key Metrics
Learn how to effectively track video performance across platforms by measuring key metrics, audience insights, and technical performance.
LinkedIn Ads Audience Insights Reporting: Guide 2025
Explore how to leverage LinkedIn Ads Audience Insights to enhance targeting, measure performance, and optimize your campaigns effectively.
How to Normalize LinkedIn Ads Lead Metrics
Learn how to normalize LinkedIn Ads lead metrics for accurate comparisons, improved ROI tracking, and better campaign insights.
What Is CTR and How To Calculate It
Learn how to calculate and improve your click-through rate (CTR) for better engagement and campaign performance across various platforms.
What Is Customer Lifetime Value?
Customer Lifetime Value (CLV) is essential for maximizing profits by understanding and enhancing customer relationships over time.
Competitor Backlink Analysis Steps
Learn how to analyze your competitors' backlinks to improve your SEO strategy and boost your website's authority effectively.
Tracking Local Keyword Rankings: Guide 2025
Learn effective strategies for tracking local keyword rankings to boost your business's visibility and attract more customers in 2025.
Guide To Cross-Platform Competitor Data Validation
Learn how to validate and standardize competitor data across platforms for improved decision-making and reliable insights.
How to Measure Branded vs Non-Branded Search Traffic
Learn to effectively measure and analyze branded versus non-branded search traffic for improved marketing strategies and insights.
How to Benchmark Domain Authority for SEO
Learn how to effectively benchmark Domain Authority to enhance your SEO strategy and outshine your competitors.
How Agencies Use Traffic Tools for Client Reports
Automated traffic tools enhance client reporting by saving time, improving accuracy, and aligning metrics with business goals.
Best Practices for Email Campaign Bounce Rates
Effectively manage bounce rates to enhance email deliverability, protect sender reputation, and improve engagement.
How to Automate LinkedIn Ads Reports with Email
Learn how to streamline your LinkedIn Ads reporting process through automation, saving time and improving accuracy for better decision-making.
Ultimate Guide to Automating Search Visibility Reports
Learn how to automate search visibility reports for improved SEO performance, tracking essential metrics, and simplifying your reporting process.
How to Connect LinkedIn Ads to Looker Studio
Learn how to connect LinkedIn Ads to Looker Studio for advanced data analysis, automated reporting, and historical data retention.
How to Build a Customer Lifetime Value Dashboard
Learn how to create a Customer Lifetime Value dashboard that enhances revenue prediction, customer retention, and cost reduction.
How Automated Notifications Improve Client Reporting
Explore how automated notifications in client reporting enhance communication, save time, and strengthen client relationships.
Anchor Text Distribution Checklist for SEO
Optimize your anchor text strategy to enhance SEO performance, improve rankings, and build trust with effective distribution techniques.
How To Track Time-to-Conversion Metrics
Learn how to effectively track time-to-conversion metrics to improve your marketing strategies and optimize resource allocation.
How to Analyze Share of Voice Across Platforms
Learn how to measure your brand's visibility against competitors through Share of Voice analysis across various platforms.
How to Export LinkedIn Ads Data to Excel
Learn how to efficiently export LinkedIn Ads data to Excel for detailed analysis, reporting, and optimized campaign performance.
CTR Monitoring for Google Ads: Guide
Learn how to effectively monitor and improve your Google Ads CTR to enhance ad performance and reduce costs with actionable strategies.
What Is Cross-Platform Identifier Matching?
Learn how cross-platform identifier matching links user data across devices, enabling better targeting and performance measurement while respecting...
How To Track Click-Through Rates in Email Reports
Learn how to effectively track and improve click-through rates in email marketing campaigns with actionable insights and best practices.
How Agencies Use Data Aggregation for Client Reports
Agencies streamline client reporting through data aggregation, enhancing efficiency, accuracy, and insights while saving valuable time.
5 Steps to Automate Email Reports
Learn how to automate email reports in five simple steps, enhancing efficiency, accuracy, and decision-making with real-time data.
How Automated Email Reports Save Time
Automated email reports streamline data collection, enhance accuracy, and free teams to focus on strategic tasks, improving overall productivity.
Common Reporting Challenges and Automation Fixes
Explore how automation can resolve common marketing reporting challenges, enhance accuracy, and improve client satisfaction.
How to Choose Marketing KPIs for Reports
Learn how to select the right marketing KPIs to align with your business goals and drive actionable insights for better reporting and decision-making.
FAQ: Automated Marketing Reports for Agencies
Automated marketing reports enhance agency efficiency by saving time, reducing errors, and delivering real-time insights for better client relation...
7 Ways to Automate Client Marketing Reports
Streamline your client marketing reports through automation to save time, reduce errors, and enhance insights with these seven effective strategies.
2025 best google analytics tips
Unlock the full potential of Google Analytics 4 with essential tips for tracking, audience segmentation, and predictive analytics for 2025.
How to find clients for digital marketing agency
Learn effective strategies for attracting clients to your digital marketing agency, from defining your target audience to leveraging online platforms.
How to go about scaling digital marketing efforts
Learn effective strategies to scale your digital marketing efforts without compromising quality or exceeding budgets.
How to analyze seo performance trends
Learn how to effectively analyze SEO performance trends, track key metrics, and refine strategies to enhance website visibility.
How to do reporting on ad campaign results
Learn how to effectively report on ad campaign results by defining KPIs, analyzing performance, and automating report generation.
Understanding engagement metrics
Engagement metrics like CTR and conversion rates are essential for measuring content effectiveness and optimizing marketing strategies.
What is a good roas for facebook ads
Learn what constitutes a good ROAS for Facebook Ads across industries and discover effective strategies to improve your ad performance.
Client Reporting Checklist for Digital Agencies
Enhance client reporting with actionable insights, tailored metrics, and efficient tools to strengthen relationships and drive success.
Email vs Dashboard Reporting: Which Works Better?
Explore the strengths of email and dashboard reporting to optimize your marketing analytics for strategic planning and real-time insights.
5 Common Marketing Report Problems and Solutions
Explore common issues in marketing reports and discover effective solutions to enhance accuracy, efficiency, and actionable insights.
How to Create White-Label Marketing Reports
Learn how to create effective white-label marketing reports that enhance client communication and save time through automation and branding.
Marketing Report Design: Best Practices for 2025
Explore how AI and automation are revolutionizing marketing report design, making insights faster, clearer, and more actionable in 2025.
Understanding the Impact of Seasonality on Marketing Metrics
Seasonality plays a pivotal role in shaping marketing strategies, driving both consumer interest and purchase behaviors throughout the year. For ma...
Unlocking the Power of Click-Through Rates: An Ultimate Guide for Businesses
Importance of Click-through Rate (CTR)Click-through rate (CTR) is a critical metric in digital marketing that measures the effectiveness of an adve...
Mastering SEO Analytics: The Road to Superior Search Performance
1. What is SEO Analytics?SEO Analytics is the systematic process of analyzing the performance and impact of search engine optimization (SEO) effort...
Ultimate Guide to Business Dashboards: Elevate Your Insights
In the modern business world, dashboards have become essential tools for managing, analyzing, and visualizing data in real-time. They serve as the ...
The Ultimate Guide to Social Media Reporting Templates: Best Practices, Tips, and Tools
Social media reporting is an essential part of any marketing strategy. Understanding and tracking your social media performance can help you make i...
Unmasking Your Rivals: Mastering PPC Competitor Analysis
In the highly competitive landscape of Pay-Per-Click (PPC) advertising, understanding your competitors is a crucial part of the game. Ignoring what...
7 Best Practices in Data Visualization for Marketing Reports
Marketers can include a lot of information in their reports. Customer demographics, conversion rates, website analytics, social media shares—the da...
5 Email List Cleaning Practices in 2023
Thanks to the team at Moosend to have written this great blog post. I hope you'll like it as much as we do!In the digital realm of 2023, a privileg...
How to Set the Right Goals in Marketing for your Business
Editorial note: this is a guest post from Sage.All businesses must set goals. If you don’t, you’re setting off on a journey with no clear destinati...
How to Use Content Upgrades to Capture More Leads
How to Use Content Upgrades to Capture More LeadsAre you looking for ways to capture more leads from your website? If so, you may want to consider ...
7 Email Marketing Best Practices for 2023
If there’s one New Year’s Resolution that all businesses and marketing teams need to have, it’s to create better email marketing campaigns. Re...
How To Make a Google Sheets Dashboard: 5 Easy Steps
Are you trying to make a Google Sheets dashboard to track your marketing efforts, but don't know where to start?Dashboards are great tools for help...
Top 8 Sales KPIs Your Small Business Should Be Tracking
Digital marketing generates tons of data daily, but does your data help drive business decisions?Sales KPIs are an excellent way to gather actionab...
7 Best DashClicks Alternatives for Building Marketing Reports
Are you looking for the best DashClicks alternatives to build marketing reports for your colleagues or clients?Automated marketing reports are an e...
7 Best SEO Reporting Tools for Agencies & Businesses
When it comes to finding an SEO reporting tool for your digital marketing agency or business, they are in no short supply.But each business is uniq...
How To Track Facebook Ads in Google Analytics (The Right Way)
Are you looking for the best way to view Facebook Ads results in Google Analytics for measuring campaign performance?With 2.91 billion monthly acti...
9 Ways to Get More Clients for Your Facebook Ads Agency
Are you looking for ideas to help you get more clients for your Facebook ads agency?The biggest problem many agencies face during their growth is t...
How to Make an Instagram Analytics Report (+ Free Template)
Are you looking for an Instagram analytics report template to save you time and help take your social media game to the next level in 2023?You’ve c...
7 Best Marketing Dashboard Software for Agencies
Are you looking for the best marketing dashboard software for your business or agency?Dashboards can be an effective way to centralize all of your ...
Making an SEO Reporting Dashboard: 5 KPIs You Need
Are you trying to make an SEO dashboard to track your online marketing efforts, but don't know where to start?SEO dashboards let you view your most...
DashThis vs Klipfolio: Which Tool Do You Need?
Are you trying to choose between DashThis and Klipfolio, but not sure which tool is right for you?Marketing dashboards are one of the most effectiv...
6 Benefits of Using AI in Digital Marketing
Technology has made our lives undeniably simpler. Much of what we once needed to do manually can now be done automatically, efficiently.Artificial ...
Influencer Marketing Dashboards: What They Are (& How to Make One)
Do you want to build an influencer marketing dashboard, but don’t know where to begin?Having a dedicated dashboard allows you to track the performa...
7 Best Instagram Ad Template Tools 2022
Are you looking for the best Instagram ad templates to create eye-catching ads for your social media campaigns?Instagram is a visual format. Your a...
Google Data Studio vs. Tableau vs. Metrics Watch: Which Tool Do You Need?
Google Data Studio, Tableau, or Metrics Watch - which tool do you need to track your marketing data?Trying to choose between the three can be tough...
What Is a Metric in Google Analytics (& Which Ones To Track)
What is a metric in Google Analytics and which ones should you be tracking?Google Analytics is a powerful tool for marketers to track their website...
5 Benefits of Centralized Marketing Data
New marketing channels are popping up every day, creating exciting new ways for brands to connect with their audience and market their products.But...
7 Best Semrush Alternatives for Keyword Rank Tracking
Are you looking for the best Semrush alternatives to track your keyword rankings?The fastest way to improve the performance of your online content ...
How To Buy Direct Web Traffic (The Right Way)
Are you trying to find the best way to buy direct web traffic to generate more leads for your business?Every website owner wants to see their traff...
Dashboards vs. Reports: What’s the Difference?
Dashboards vs. reports: what’s the difference? And which one is best for tracking the results of your marketing efforts?We're living in a world in ...
Save Your Digital Marketing Analytics: Dealing with Common Challenges
In today's guest post, Dmytro Zaichenko from Coupler.io explores how to overcome common challenges marketers face when trying to make the most of t...
How To Build the Perfect SEO Report (+ Example)
Are you looking for an SEO report example to measure the results of your content marketing efforts?By the end of 2021, the ROI of search engine opt...
Klipfolio vs. DataStudio vs. Metrics Watch: Which Tool is Best?
Klipfolio vs Data Studio vs Metrics Watch - which one will best help you achieve your business goals?Picking a marketing report tool is easy. After...
9 Best Tools to Monitor Keyword Rankings
Are you trying to find the best tool to monitor your keyword rankings and measure your SEO efforts?By measuring your keyword ranking performance ov...
How To Make a Facebook Ads Dashboard: 5 Crucial KPIs
Are you trying to build a Facebook Ads dashboard to better understand how your ads are performing?Facebook is still the world’s most popular social...
7 Best Oviond Alternatives to Build Marketing Reports
Are you looking for the best Oviond alternatives to build marketing reports for your clients?Oviond is an excellent digital marketing tool for buil...
7 Best Web Analytics Metrics To Track For Your Clients In 2022
Are you trying to find the best web analytics metrics to track for your clients to measure their digital marketing efforts?We’re in a golden age of...
The Importance of Analytics and Reporting in Business
Are you trying to understand the importance of analytics and reporting in business and how they can help increase productivity and profit?Every dep...
Create a Landing Page That Performs Great
What is a landing page? Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing p...
7 Best Content Marketing Reporting Solutions in 2022
Are you trying to find the best content marketing reporting solution to help you achieve your business goals in 2022?94% of the most successful B2B...
SEO Content Performance Reviews: The Ultimate Guide
Are you trying to find the best way to track the performance of your online content?Well, today we’re going to show you the best ways to create a w...
How Can Designers Prepare for the Future?
Last month, I had the chance to attend CSS Day in Amsterdam, a two day event split between a “UI day” focusing on the intersection of design and de...
AgencyAnalytics vs. Semrush vs. Metrics Watch: Which Tool Do You Need?
AgencyAnalytics vs Semrush vs Metrics Watch - which one is best? When it comes to deciding on a marketing report tool for your agency, the choice i...
How to Make an Instagram Ad Dashboard (+ Bonus Alternative)
Are you trying to build an Instagram ad dashboard to track the performance of your campaigns, but not sure where to begin?With 1.22 billion monthly...
OKR vs KPI: What They Are (& What You Need to Know)
Are you trying to understand the difference between OKRs and KPIs?Well, today we are going to look at what they are and how you can use them to ach...
Building a Navigation Component with Variables
Navigation is key within any digital interface. Smart Components enable us to create custom interactive navigation components that work perfectly w...
9 Databox Alternatives to Build Your Reports
Are you looking for the best Databox alternatives to build your marketing reports?Databox is an excellent tool for marketers hoping to create smart...
Google Ads vs. LinkedIn Ads: Which Gives You the Best Return?
Are you debating between Google ads vs. LinkedIn ads, and you’re not sure which is the best platform to invest in?Paid advertising can be one of yo...
Top 10 White Label Marketing Tools for Agencies 2024
Are you looking for the best White Label marketing tools to use for your agency in 2024?Well, you’re in luck because today we’re looking at the top...
Facebook Ads Reporting for a Larger ROAS (+9 KPIs to Track)
Are you looking to improve your Facebook Ads reporting to get a better return on ad spend?Today we’re going to look at how you can build effective ...
How to Create an Effective Design Portfolio
What is a portfolio? A portfolio is any method used to showcase your best work. No matter the industry, fashion, architecture, or design, there are...
The 3 Campaign Parameters That Track Engagement
Are you trying to figure out which 3 campaign parameters are recommended to manually track campaigns?Understanding where your traffic and conversio...
How to Calculate Engagement Rate: 12 KPIs to Track
Do you want to learn how to calculate engagement rate for all of your marketing channels?Understanding how your audience engages with your content ...
How to Effectively Analyze Your PPC Campaign (+7 Metrics You NEED)
Are you looking to improve your PPC campaign analysis skills to attract new clients and help them to achieve their digital marketing goals?Pay Per ...
Top Marketing Reporting Tools
Are you looking for the best online marketing reporting software to produce effective reports that enable you to make better decisions?Well, you've...
18 Digital Marketing Performance Metrics You NEED to Track
Are you looking for the best digital marketing performance metrics to track in 2022?Today we’re going over which data you should be including in yo...
How to Build (& Understand) Your ROAS Calculation
Are you trying to get a more accurate return on ad spend (ROAS) calculation, but not sure the best way to go about it?Calculating your ROAS is easy...
How to Use Data to Create MORE Customer-Centric Content
Are you trying to create more customer-centric content, but not sure the best place to start?In the good ol’ days, creating content your audience l...
Search Ranking Reports Made EASY: What They Are (& What to Include)
Are you looking for the best way to create effective search ranking reports?If so, then you've come to the right place. Because today we're going t...
How To Make a Custom SEO Performance Report (+ Template)
Are you struggling to decide which KPIs to include in your SEO performance reports?Well, you've come to the right place because today we're taking ...
Making an Instagram Marketing Dashboard: 5 KPIs You Need
Are you trying to make an Instagram marketing dashboard, but not sure where to start?Instagram is by far one of the most popular social media platf...
10 of the BEST PPC Reporting Software on the Market
Are you looking for the best PPC reporting software for your business or agency?PPC (pay-per-click) campaigns can be one of the best assets to your...
7 Crucial KPIs for Your Email Marketing Dashboard
Are you trying to create an email marketing dashboard, but you’re not totally sure which KPIs to add?Email dashboards are an excellent way to track...
Digital Marketing Analytics Report: KPIs You Need (by Channel)
Are you trying to build a digital marketing analytics report, but you're not sure where to get started?Digital marketing isn't just a world unto it...
Ecommerce Marketing Reports Made Simple: 8 KPIs to Track
Are you trying to build an eCommerce marketing report, but not sure what KPIs to include?Let’s be honest: the world of eCommerce can be competitive...
[Announcement] Changes to Date for 2021
Over the past year, I’ve been building up Metrics Watch on both the product and the marketing side. It’s been a crazy year (as it’s been for all of...
Customer Dashboards: 7 KPIs to Track for Your Clients
Are you trying to make a customer dashboard so your clients can see the progress you’re making for them?Customer dashboards are an excellent way to...
7 Top KPIs for PPC Campaigns You Need to Track
Are you trying to figure out the top KPIs for PPC campaigns to add to your marketing reports?Pay-per-click (PPC) advertising is a great way to get ...
Small Business Dashboard: The Top 7 KPIs Every Company Should Have
Are you trying to build an accurate small business dashboard to track your marketing and sales efforts?Analytics dashboards are a great way for you...
Brand Marketing Report: What It Is (& How to Make One FAST)
Are you trying to make a brand marketing report, but not sure where to start?Brand reports can be an excellent way to track your company's online p...
7 Google Data Studio Alternatives for Sharing Data
Are you looking for the best Google Data Studio alternatives to track your marketing efforts?Having the right tracking solution is crucial for the ...
Content Marketing Dashboards Explained (+9 KPIs to Track)
Are you thinking about creating a content marketing dashboard, but not sure the best place to start?Content marketing dashboards are an absolute MU...
7 of the Most Important Google Adwords Metrics to Track
Are you looking for the most important Google Adwords metrics to track for your marketing reports?Google Adwords (now known as 'Google Ads') is one...
SEO Dashboards: What They Are (& What to Track)
Are you considering building an SEO dashboard to better understand how to create content that ranks?Lots of marketers know the basics of SEO. But t...
SEM Reports 101: What KPIs You Need to Climb the Ranks
Are you trying to build a SEM report, but not sure what KPIs you should add for the best results?Search Engine Marketing (SEM) is a type of marketi...
Campaign Reports: What They Are & How to Make One
Are you trying to build a campaign report, but not sure the best way of going about it?Campaign reports are like a detailed marketing report for a ...
CMO Dashboard: 7 KPIs You Need to Include
Are you wondering which metrics belong in your Chief Marketing Officer (CMO) dashboard?Creating a weekly or monthly marketing report is essential f...
5 Lead Generation KPIs to Start Tracking Today
Are you looking for the right lead generation KPIs to add to your marketing reports?Lead generation can be one of the hardest parts of any marketin...
White Label Content 101: How to Hire & What to Track
Are you considering using white label content to help your marketing strategy?Outsourcing your content writing is a great way to free up your time ...
5 Conversion Rate Optimization (CRO) KPIs to Track
Are you trying to figure out which conversion rate optimization (CRO) KPIs you need to focus on for more conversions?No matter what stage of busine...
7 SuperMetrics Alternatives to Build Marketing Reports
Are you looking for the best SuperMetrics alternatives for creating your marketing reports?The fastest way to improve any marketing or sales strate...
Top Google Analytics UX Metrics for a Happier Audience
Are you looking for the most accurate Google Analytics UX metrics that will help you boost the user experience across your site?The way your new le...
Instagram Ad Analytics: 7 KPIs Every Marketer Needs
Are you pouring over your Instagram ad analytics, but not sure if you're tracking the right ones?Instagram ads are one of the best ways to grow you...
How to Set Up Google Analytics Custom Alerts to Avoid Lost Sales
Are you trying to figure out how to set up custom alerts in Google Analytics?Google Analytics is one of the most valuable tools in your marketing b...
SEO Report for Clients Made EASY: What to Track (& Why)
Are you trying to create SEO reports for clients, but you're not sure which KPIs to include?If you're running an agency that offers SEO services, t...
How to Find Clients on LinkedIn: 5 Proven Strategies
Do you want to learn how to find clients on LinkedIn?One of the hardest parts about running an agency is figuring out how to find new leads. While ...
Paid Search Dashboards: Is There a Better Solution?
Are you trying to create a paid search dashboard for your team or clients?Paid search reports can be a great way to understand your budget and crea...
6 Types of Attribution Models You Can Use for Better Data
Do you want to learn more about different types of attribution models?Learning more about your customer's journey is a critical part of increasing ...
How to Create a Social Media Audit (& the KPIs You Should Track)
Are you trying to run a social media audit to improve your marketing strategy?Social media remains one of the best ways to reach, target, and engag...
Email Campaign Reports: 7 KPIs to Start Tracking Today
Are you trying to build and track your email campaign reports?Email marketing is still one of the best ways you can reach your audience. Unlike soc...
6 Types of Marketing Report (That You'll Actually Use)
Are you looking for different types of marketing reports that you can use to grow your business?Understanding which of your marketing campaigns are...
Digital Marketing KPIs You Need to Track Today
Are you trying to track your company’s growth, but not sure which digital marketing KPIs to include?Over the past decade, digital marketing has gro...
How to Get the Most from Your Digital Marketing Performance Report
Do you want to create a digital marketing performance report, but you're not sure where to start?Understanding how your (or your client's) marketin...
How to Check eCommerce Tracking in Google Analytics
Do you want to learn how to set up and check eCommerce tracking in Google Analytics?Knowing how much you’re selling is one of the biggest keys to c...
10 Best Agency Rank Trackers to Climb the Ranks
Are you looking for the best rank tracker tools to optimize your SEO strategy?Rank tracking is a key part of driving more organic traffic. In fact,...
Facebook Ads KPIs: All the Metrics You Should Be Tracking NOW
Are you wondering what Facebook ads KPIs you should be tracking to see a larger return on your ad spend?Facebook ads can be one of the best tools a...
8 Best eCommerce Reporting Tools to Track (& Boost) Sales
Are you looking for the best eCommerce reporting tools?Knowing how much your store is making is a key part of growing your business. By seeing how ...
PPC ROI Tracking: Is What You're Spending Worth It?
Are you trying to improve your pay-per-click (PPC) ROI tracking to see if you can justify the amount you’re spending on ads?Paid ads can be a great...
What to Include in Your Quarterly Marketing Reports
Are you looking for the right KPIs to include in your quarterly marketing reports?Creating reports for your team or clients is crucial to optimizin...
The New Google Analytics (GA4): Should You Make the Switch?
If you’re anything like me, you’ve been seeing a lot of buzz around the new Google Analytics (known as “Google Analytics 4” or “GA4” for short).It ...
7 Best Digital Marketing Report Tools to Track Your Efforts
Are you looking for the best digital marketing report tools to track (and improve) your marketing strategy?While there are hundreds of great digita...
Marketing Audit Report: What They Are & How to Make One
Do you want to create a marketing audit report, but you’re not sure where to start?Over the years, I’ve seen too many marketers create strategies a...
7 Client Reporting Software to Save Time and Win Trust
Are you looking for the best client reporting software for your agency?Client reporting can be one of the biggest assets to your company’s growth. ...
How to Create Google Analytics Custom Reports (2 Methods)
Are you trying to make Google Analytics custom reports, but not sure the best way to go about it?Google Analytics can be one of the most powerful t...
7 Google Analytics Tips for Better (& More Profitable) Tracking
Are you looking for the best Google Analytics tips for more accurate tracking?Google Analytics is hands down the best free resource for businesses ...
How to Scale Your Digital Marketing Agency: 9 Tips and Tricks
Are you trying to figure out how to scale your digital marketing agency?While digital marketing agencies are usually pros at drumming up new client...
How to Build a PPC Report (the Easy Way)
Are you wondering how to build a PPC report without spending hours manually compiling the data?A good pay-per-click (PPC) strategy can be one of yo...
7 Cross Channel Marketing Tools to Attract (& Track) Leads
Are you looking for the best cross channel marketing tools to help grow your business?When it comes to attracting new leads to your site, it seems ...
How Automated Reporting Saves You Time and Drives More Profit
Are you considering automated reporting, but not sure if it’s worth the time or effort?As the founder of Metrics Watch, you can probably guess that...
7 Tips for Making a Profitable Email Marketing Report
Are you struggling to make email marketing reports that actually who your return on investment (ROI)?Or, like most marketers, are you simply tracki...
Google Ads vs Facebook Ads: Which Is Better for PPC?
Are you trying to determine which would be better for your pay-per-click (PPC) strategy, Google Ads vs. Facebook Ads?Both Google and Facebook have ...
Cross-Channel Marketing 101: What It Is and How to Use It
Are you curious about cross-channel marketing, but you’re not 100% sure what it is (or if it’s right for your business)?Cross-channel marketing can...
7 Swydo Alternatives to Build Marketing Reports
Are you looking for the best Swydo alternatives to build your marketing reports?Swydo is a reporting and monitoring tool for marketers. It helps yo...
Client Reporting: 7 Reasons to Keep Your Clients "in the Know"
Are you struggling with client reporting, and looking for ways to streamline the process?Creating marketing reports for clients can be a huge asset...
LinkedIn Analytics: 7 KPIs You Need to Track from LinkedIn
Are you using LinkedIn for your marketing strategy, but not sure which metrics or KPIs you should track?LinkedIn analytics are a powerful asset to ...
How to Get More Clients for Your Digital Marketing Agency
Are you trying to figure out how to get more clients for your digital marketing agency?Even though you’re running marketing services for other busi...
How to Make a Marketing Report (That Actually Boosts ROI)
Are you trying to make a marketing report to get more clarity around your goals and build a strong marketing strategy?Lots of new marketers or busi...
8 Facebook Ads Report Tools for a Larger ROAS
Are you looking for the best Facebook Ads report tools to see a larger return on ad spend (ROAS)?Facebook Ads can be one of the biggest drivers of ...
Monthly Instagram Likes: What They Mean (& How to Get More)
Are you trying to boost your monthly Instagram ‘Likes’ count, but not sure how to go about it?Instagram ‘Likes’ are an interesting metric. They giv...
Content Brief: How to Make One and Track the Results
Are you trying to create content briefs for writers, but not sure where (or how) to start?Content briefs are a great way of making sure everyone on...
Lead Lifecycle Explained: What It Is (& Why It Matters)
Have you heard the term “lead lifecycle,” but you’re not 100% clear on what it is (or how to use it)?If so, then you’re definitely in the right pla...
Advantages and Disadvantages of Pay Per Click Advertising
Are you wondering if pay-per-click (PPC) advertising is right for your business?PPC advertising can be one of your marketing strategy’s most powerf...
Google Analytics Audit: The Most Comprehensive Guide Around
Do you want to run a Google Analytics audit, but not sure where to start?Fortunately, you've come to the right place. Because, today, I'm sharing m...
WooCommerce Reports: Combining eCom Data With Other Channels
Are you trying to build WooCommerce reports for your online store, but having trouble syncing data from other platforms?WooCommerce can be one of t...
Agency Resources: White Label SEO Plugins
Are you looking for the best white label SEO plugins to help you quickly and easily boost your rankings?WordPress is one of the most popular platfo...
Monthly Marketing Reports: What KPIs to Include
Are you wondering what the best KPIs are for your monthly marketing reports?Welcome to the final post in our 3 part series on daily, weekly, and mo...
Weekly Marketing Reports: What KPIs to Include
Are you looking for which KPIs you should include in your weekly marketing reports?Recently we released a post on “daily marketing reports” as the ...
Daily Marketing Report Sample KPIs: What to Include
Are you thinking about starting daily marketing reports, but not sure if you need them?One common misconception about working with data is the idea...
10 Best AgencyAnalytics Alternatives for Marketing Reports
Are you looking for a few AgencyAnalytics alternatives to build better marketing reports?AgencyAnalytyics is one of the most popular marketing repo...
How Report Automation Saves You Time, Money, & Headaches
Are you starting to take your marketing reports more seriously, and wondering if the setup is worth the investment?Marketing report automation can ...
Agency Resources: 9 Best SEO Reporting Tools (2022)
Are you looking for the best SEO reporting tools for 2022?Each year, search engine optimization (SEO) gets more competitive. That means you need ev...
Mailchimp Reports: How to Consolidate Data into ONE Report
Are you building Mailchimp reports that give you clear, accurate data about your return on investment (ROI)?Email marketing can be one of the best ...
KPI Reports Explained: What They Are & Why You Need Them
Are you looking into creating KPI reports, but want to make sure you’re spending your time wisely?Creating strategic marketing reports can be one o...
13 Most Important Google Analytics KPIs You Should Track
Are you looking for the right Google Analytics KPIs to track but don't know where to start?Well, have no fear!We've compiled this list of the top 1...
7 Best DashThis Alternatives for Building Marketing Reports
Are you looking for the best DashThis alternatives to build your marketing reports?DashThis is a popular solution for building and automating marke...
What Is Metrics Reporting (& How Can It Increase Revenue?)
Are you wondering how metrics reporting can improve your bottom line?Many people think that marketing is all about the “creatives.” Catchy slogans,...
Agency Resources: white-label Social Media Posting
Are you looking for the best white-label social media posting agencies or tools to help with your social strategy?Social media can be one of your b...
Bots and Spam in Google Analytics: Problems & Solutions
Have you recently noticed some bot traffic or spam in Google Analytics?No worries. You’re not alone.Google Analytics is the business’s source of tr...
Your Top 21 KPIs: Marketing Made Easy
Are you wondering what key performance indicators (KPIs) you should include in your marketing reports?KPIs in marketing are crucial for your compan...
Agency Resources: White Label Facebook Ads Agencies and Tools
Are you looking for the best white label Facebook Ads agency or tool to help with your paid ad strategy?Advertising on Facebook has the potential t...
7 Best Google Ads Reporting Tools to Track ROI
Are you looking for the best Google Ads reporting tool to make sure you’re getting the biggest bang for your buck?Google Ads (formerly known as “Go...
The Problem (and Solution) to Business Metrics Dashboards
Are you looking for an alternative to using business metrics dashboards?It’s no secret that having consistent access to the right data will help yo...
White Label Digital Marketing Agencies and Tools
Are you searching for white label digital marketing agencies to help lighten your marketing load?Digital marketing agencies can be a game-changer f...
The Best Social Media Reporting Tools You Need to Try
Are you looking for the best social media reporting tools to track your ROI?It’s no secret that social media can be one of the most popular ways to...
Facebook Metrics You Need to Track to Increase Revenue
Are you curious about which Facebook metrics you should be tracking in your marketing reports?Every marketer knows the value Facebook can bring to ...
Agency Resources: White Label SEO Agencies
Are you searching for the best white label SEO agencies to improve your rankings?Search engine optimization (SEO) can be one of your marketing team...
The Best Klipfolio Alternatives for Marketing Reports
Are you looking for the best Klipfolio alternatives for marketing reports?Creating marketing reports is one of the best ways to plan your strategy,...
Reach vs. Impressions: Why They Matter (by Platform)
Are you trying to understand the difference between impressions vs. reach and how they affect your marketing strategy?Both impressions and reach ar...
How to Build a Social Media Report to Boost Your ROI
Do you want to build a social media report that quickly shows the data you need to make smarter marketing decisions?Marketing reports are an excell...
Real-Time Google Analytics Alerts: What They Are (& Why They Matter)
Are you using real-time Google Analytics alerts to keep you up-to-date on your traffic, conversions, and sales?Google Analytics (GA) is by far the ...
Best Marketing Analytics Tools to Ensure Your Company’s Growth
Are you looking for the best marketing analytics tools to track and improve your site’s performance?Every marketer knows that the key to their succ...
LinkedIn Ad Tracking: What Data Do You Need?
Are you tracking the right data when it comes to your LinkedIn ads?LinkedIn can be one of the most powerful business-to-business (B2B) marketing pl...
How to Accurately Track Google Analytics Custom Funnels (in Minutes)
Are you using a Google Analytics custom funnel to track your customer journey? If not, you could be leaving tons of conversions on the table.With a...
3 Ways to Create Marketing Reports for Funnel Tracking
Wouldn't it be great if your marketing strategy worked in a total vacuum? By that, I mean marketing strategies would be so much more simple if one ...
How to Send Google Analytics Marketing Reports by Email (the RIGHT Way)
Google Analytics (GA) is one of the most valuable free marketing tools at your disposal.It can help you create better strategies, improve your SEO,...
How to Optimize Mailchimp Open Rates: 7 Actionable Tips
Are you sending out killer email campaigns but struggling to optimize your Mailchimp open rates?Look, I don’t care what anyone says: email marketin...
Google Analytics 101: How to Find and Fix Your Real Problem
You've got a site, and you've made sure Google Analytics (GA) is installed.Now, you look at various metrics and reports in Google Analytics...once ...
How to Finish First With 2 of Google's Top Tools
Both Google Analytics and Google Search Console are excellent tools for optimizing your marketing strategy, but they play different roles.Believe i...
The Best Marketing Report Tool to Grow Your Business: 3 Popular Choices
When you’ve got an important decision to make, there’s an old saying:"Go with your gut."Now, this advice is perfect for choosing movies, restaurant...
Instagram Marketing: 6 KPIs You Need to Have (+3 Helpful Metrics)
If you had to guess, how many social media platforms do you think exist right now?10…?20…?50…?Turns out, there are over 130 social media platforms ...
Case Study: Why onvista Trusts Metrics Watch Month After Month
This case study was a real pleasure to create, probably because I regardthis client so highly. And while I definitely recommend reading theentire a...
UTMs: What They Are And How to Use Them the Right Way
Ok. So... funny story.Note: Not in the mood for a funny story? No worries. Jump straightto "What is a UTM parameter?"Recently, I was talking with a...
What KPI Metrics Make a Valuable Report for Small Business?
Step back from your online business for a minute, and imagine you opened a brick and mortar store.Every night of the week, you run cool promotional...
some draft martech resource
Are you using real-time Google Analytics alerts to keep you up-to-date on your traffic, conversions, and sales?Google Analytics (GA) is by far the ...
The terrible tale of a broken shopping cart during Black Friday
Black Friday is a great time of the year for businesses that sell online!Until it’s not. Until your shopping cart breaks…in the middle of the night...
How to validate a B2B startup idea in 7-steps
7 AM, you wake up and jump in the shower. You let yourself get in the flow of thinking to startup ideas. Suddenly, it strikes you. An amazing idea....
The ultimate answer to startup idea validation
You probably heard about a ton of different ways to validate your new shiny startup idea. While some might be good, a lot of them have a common iss...
The art of focus for founders
Time flies. It really does. Time is the only thing (or almost) money can’t buy. You will never get any time back. So better use it wisely.What does...
Top 5 Google Analytics alerts
Google Analytics is a great tool! That said, you don’t want to spend all your time looking at metrics right? It’s fun, but it’s not productive to s...
What is referral spam and how to prevent it in less than 5 minutes?
Do you see fake referrers in your Google Analytics account? So did we before sorting it out.Some people found a new annoying way to spam you, sadly...