Blog

Google Marketing Live 2018 – Live Blogging

The event is finished. You can read our key takeaways here and subscribe to our newsletter to receive other news about Google Analytics, Google Ads and everything about marketing performance measurement. 12:02 PM EST - Sridhar Ramaswamy gets on stage. He is senior vice president of Ads & Commerce at Google. 12:04 PM EST - He mentions advertising that works for everyone (I think he's going to talk about personalization, maybe?). 12:05 PM EST - Ads should be valuable, transparent and trustworthy…

Key takeaways from Google Marketing Live 2018

Today was the kick off of Google Marketing Live. It's a new annual event, which is a merge of two of their events. I've decided to live-blog the keynote, and now, here are my key takeaways. This was not the core of the event, but let me tell you it's going to be a game changer. Who wouldn't want to know that they got a visit from mobile and that this person ended up converting on a desktop device? Well, that'll now be possible! I'm assuming there will be a lot of cases where it's not possible…

The terrible tale of a broken shopping cart during Black Friday

Black Friday is a great time of the year for businesses that sell online! Until it’s not. Until your shopping cart breaks…in the middle of the night due to some snarky bug. Here is the tale of John, that lived an ecommerce horror story. I heard so many similar stories now, it’s crazy. John is confident that everything will work, as it always does and has always been the case since he’s been there (a couple years). After browsing the site a bit, adding an item with a deal to his shopping cart, he…

Key takeaways from Google Marketing Next 2017

Today, Google had a keynote for marketers to talk about what’s coming for Google products in the months to come. We live blogged the event, but we decided to write a recap of our key takeaways. For each second of loading time, we can observe a 20% drop in conversion rate. That’s insanely high. Wait no more with AMP. You know, the links you see on Google and Facebook that loads almost instantaneously? You will now be able to do the same with Ads! Want to know how it works and how to get started…

How to validate a B2B startup idea in 7-steps

7 AM, you wake up and jump in the shower. You let yourself get in the flow of thinking to startup ideas. Suddenly, it strikes you. An amazing idea. At least, that’s what you think. You get out of the shower, super excited and confident that you can build this product. You’re sure people want and need this. Right? You’re so pumped you start building the product, or look for investment or co-founders. Stop for a minute; we need to talk.

How to make the most of the a conference

I’ll be at the Startup Fest starting tomorrow in Montreal. I think it’ll be awesome! I’ve heard great things about it. I have one super important tip for all of you. But first, why are you reading a post about the Startup Fest from someone that never attended before? Here’s the thing…all conferences and professional gatherings have one thing in common. And that thing is what I think you should focus on, no matter what conference or event you’re attending. No, it doesn’t mean throwing business…

The ultimate answer to startup idea validation

You probably heard about a ton of different ways to validate your new shiny startup idea. While some might be good, a lot of them have a common issue. Building a product, iterating on feedback from people who showed interest is awesome in theory, and can be awesome in practice. Before talking about the solution…let’s talk about the symptom. Here's a simulation: Someone interested will be like that: “Ah, that’s cool. How does that work? Oh, does it have X or Y feature? Do you have a free trial? I…

The art of focus for founders

Time flies. It really does. Time is the only thing (or almost) money can’t buy. You will never get any time back. So better use it wisely. What does that even mean? As a solo founder, I have TONS of things to do and, like everyone else, I have limited time to do everything. By limited time, in my case, I mean less than two days a week to work on Metrics Watch. It spreads over the week in chunks of at least an hour. Why? I decided to work four days a week, to have 3-day weekends with my wife and…

Google Performance Summit: new Adwords and Google Analytics stuff

This was for 2016, the 2017 version is here with a bunch of cool stuff! I attended Google Performance Summit keynote. A summit by Google presenting new things in the Google Analytics and Adwords world. Google announced new exciting things and I thought I would share the high-level overview of it with you. Google’s guy came on stage for this Google Performance Summit. He talked about how the mobile-first world is no longer something that is going to happen or is happening. It already happened. I…

Top 5 Google Analytics alerts

Google Analytics is a great tool! That said, you don’t want to spend all your time looking at metrics right? It’s fun, but it’s not productive to spend hours per week staring at them. To avoid this, you can set alerts so you can receive emails when something unusual happens that is worth your immediate attention. Google Analytics calls those intelligence events, we just call them alerts. You can set them in Google Analytics, but they’re not going to be in realtime (which can be the case if you…

What is referral spam and how to prevent it in less than 5 minutes?

EDIT (December 2nd, 2016): spammers are more active than ever. This solution still works for most people and is easy to apply. If you need help or just don’t have time, we can do it for you. We did it for a lot of our customers. Just email us and we’ll get that sorted. Otherwise, this post should help you. Make sure not to do that if your Google Analytics has only one view without creating other views to apply filters on. Do you see fake referrers in your Google Analytics account? So did we…