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The terrible tale of a broken shopping cart during Black Friday

Black Friday is a great time of the year for businesses that sell online! Until it’s not. Until your shopping cart breaks…in the middle of the night due to some snarky bug. Here is the tale of John, that lived an ecommerce horror story. I heard so many similar stories now, it’s crazy. John is confident that everything will work, as it always does and has always been the case since he’s been there (a couple years). After browsing the site a bit, adding an item with a deal to his shopping cart, he…

How to validate a B2B startup idea in 7-steps

7 AM, you wake up and jump in the shower. You let yourself get in the flow of thinking to startup ideas. Suddenly, it strikes you. An amazing idea. At least, that’s what you think. You get out of the shower, super excited and confident that you can build this product. You’re sure people want and need this. Right? You’re so pumped you start building the product, or look for investment or co-founders. Stop for a minute; we need to talk.

The ultimate answer to startup idea validation

You probably heard about a ton of different ways to validate your new shiny startup idea. While some might be good, a lot of them have a common issue. Building a product, iterating on feedback from people who showed interest is awesome in theory, and can be awesome in practice. Before talking about the solution…let’s talk about the symptom. Here's a simulation: Someone interested will be like that: "Ah, that’s cool. How does that work? Oh, does it have X or Y feature? Do you have a free trial? I…

The art of focus for founders

Time flies. It really does. Time is the only thing (or almost) money can’t buy. You will never get any time back. So better use it wisely. What does that even mean? As a solo founder, I have TONS of things to do and, like everyone else, I have limited time to do everything. By limited time, in my case, I mean less than two days a week to work on Metrics Watch. It spreads over the week in chunks of at least an hour. Why? I decided to work four days a week, to have 3-day weekends with my wife and…

Top 5 Google Analytics alerts

Google Analytics is a great tool! That said, you don’t want to spend all your time looking at metrics right? It’s fun, but it’s not productive to spend hours per week staring at them. To avoid this, you can set alerts so you can receive emails when something unusual happens that is worth your immediate attention. Google Analytics calls those intelligence events, we just call them alerts. You can set them in Google Analytics, but they’re not going to be in realtime (which can be the case if you…

What is referral spam and how to prevent it in less than 5 minutes?

EDIT: spammers are more active than ever. This solution still works for most people and is easy to apply. If you need help or just don’t have time, we can do it for you. We did it for a lot of our customers. Just email us and we’ll get that sorted. Otherwise, this post should help you. Make sure not to do that if your Google Analytics has only one view without creating other views to apply filters on. Do you see fake referrers in your Google Analytics account? So did we before sorting it out…